Rascasse Audience Intelligence

pearle vision Target Market in United States

A data profile of the people who buy, follow and care about pearle vision in United States — modelled from more than twelve digital signal sources. pearle vision has an estimated audience of 1,862,168 people in United States.

#1544among Brand in United States#521in Health

The average pearle vision fan in United States is 41.5 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Minnesota, Nevada.

Top brand affinities include Discount stores, QVC, Progressive lens, with strongest over-indexing on Discount stores (5.43× the country average).

Demographically, the pearle vision audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical pearle vision fan in United States is more female, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Discount stores.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the pearle vision profile in United States.

Audience size
1.9M
in United States
Gender
75.2%♀
24.8% male
Age
41.5
average years
Country rank
#15067
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of pearle vision

75.2% are female, 24.8% are male, average age 41.5.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for pearle vision audience in United States
MetricValue
Female75.2%
Male24.8%
Average age41.5
Estimated audience size1,862,168
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the pearle vision audience in United States
Age bracketShare%
16-1918%
20-2912%
30-3920%
40-4931%
50+21%
Fig. 04

Worldwide distribution

70.4%

of the worldwide pearle vision audience comes from United States.

Worldwide audience distribution share by country for pearle vision
CountryShare
United States70.4%
Germany21.1%
Canada6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the pearle vision audience in United States is strongest.

Fig. 05

Top regions by affinity

pearle vision customers by region in United States
#RegionReachAffinity×
01Nevada~100K7.24×
02Minnesota~100K5.42×
03South Dakota~10K3.25×
04Illinois~200K2.56×
05Nebraska~20K2.53×
06Ohio~100K2.20×
07Colorado~50K1.58×
08New Jersey~70K1.54×
09Pennsylvania~90K1.53×
10Massachusetts~50K1.46×
11Georgia~80K1.40×
12North Dakota~5K1.37×
13Oklahoma~30K1.25×
14Michigan~60K1.22×
15Washington~40K1.06×
16Florida~100K1.03×
17Wisconsin~30K0.98×
18Connecticut~20K0.97×
19South Carolina~30K0.92×
20New York~90K0.89×
21Virginia~30K0.78×
22Arizona~30K0.76×
23Maryland~20K0.76×
24Wyoming~2K0.74×
25Texas~100K0.73×
26Montana~3K0.68×
27Kentucky~20K0.67×
28Iowa~10K0.64×
29Indiana~20K0.63×
30Missouri~20K0.59×
31Tennessee~20K0.58×
32Hawaii~5K0.58×
33Alaska~2K0.57×
34New Mexico~5K0.53×
35Washington, District of Columbia~3K0.52×
36Maine~3K0.49×
37Rhode Island~3K0.48×
38Idaho~4K0.46×
39Delaware~2K0.45×
40West Virginia~4K0.44×
41New Hampshire~3K0.42×
42Mississippi~6K0.41×
43Alabama~10K0.38×
44Arkansas~5K0.36×
45Kansas~5K0.36×
46Louisiana~8K0.35×
47Utah~6K0.35×
48Oregon~6K0.29×
49California~40K0.20×
50North Carolina~10K0.18×
Fig. 06

Affinity by region

Affinity by region — pearle vision, United States
0.18×1.00×7.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the pearle vision audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for pearle vision audience
#·InterestCategoryAffinity×
01AcuvueHealth34.50×
02Progressive lensHealth31.70×
03ToshibaTechnology & Electronics19.25×
04Elderly careHealth10.30×
05MinimalismHome & Garden9.32×
06Eye protectionHealth8.77×
07HyattTravel & Leisure8.57×
08QVCMovies & TV7.74×
09Online bankingBusiness & Career5.60×
10FedExBusiness & Career5.52×
11Discount storesShopping5.43×
12Home automationTechnology & Electronics5.24×
13Academic degreeBusiness & Career4.38×
14Mortgage loansBusiness & Career4.37×
15Renewable energyBusiness & Career4.21×
16Vehicle insuranceCars & Mobility3.87×
17Shopping mallsShopping3.56×
18PinterestInternet & Social Media2.94×
19McDonald'sFood & Beverages2.44×
20FurnitureHome & Garden2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the pearle vision audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by pearle vision audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.11×
Convenience OrientationPREMIUM2.46×
Price SensitivityPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by pearle vision audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.79×
Risk AppetiteTHRILL0.80×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is pearle vision's target market in United States?

pearle vision's target market in United States covers an estimated 1,862,168 people, concentrated in Illinois and Minnesota.

02

What is the gender split and age of pearle vision customers?

75.2% of the pearle vision audience are female, 24.8% are male, with an average age of 41.5 years.

03

Which brands do pearle vision fans like most?

pearle vision fans show strongest brand affinity for Discount stores (5.43×), QVC (7.74×), and Progressive lens (31.7×) over the country average.

04

Where do pearle vision fans live in United States?

pearle vision fans in United States are most concentrated in Illinois (reach ~200K), Minnesota (reach ~100K), and Nevada (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do pearle vision fans also like?

Beyond pearle vision itself, the audience over-indexes on QVC (7.74×), Progressive lens (31.7×), Mortgage loans (4.37×), and FedEx (5.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See pearle vision audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for pearle vision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →