Acuvue Audience in United States

Acuvue has an estimated audience of 414,387 people in United States. 67.5% are female, 32.5% are male, average age 35.4. Top regions: California, New York, Texas. Top brand affinities: ClinicalTrials.gov, LensCrafters, pearle vision, America's Best Contacts & Eyeglasses, Dailies.

The average Acuvue fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include ClinicalTrials.gov, LensCrafters, pearle vision, with strongest over-indexing on ClinicalTrials.gov (151.02× the country average). Demographically, the Acuvue audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Acuvue fans

Demographic split for Acuvue audience in United States
MetricValue
Female67.5%
Male32.5%
Average age35.4
Estimated audience size414,387

Audience persona

The typical Acuvue fan in United States is more female, around 35.4 years old, with strong Extroversion tendencies and a notable affinity for ClinicalTrials.gov.

Top regions in United States

Top regions ranked by reach for Acuvue in United States
RegionReachAffinity
California71,5411.42×
New York45,8211.79×
Texas42,3611.08×
Florida35,1501.14×
New Jersey20,3301.75×
Illinois18,6351.22×
Pennsylvania16,7821.09×
Georgia16,1571.15×
North Carolina15,2011.1×
Ohio13,7140.97×
Massachusetts13,2561.47×
Michigan13,0841.09×
Virginia12,5021.12×
Washington9,3821.02×
Tennessee9,3571.02×
Arizona8,1020.87×
Indiana8,0970.97×
Colorado7,6311.06×
Missouri6,7980.92×
Maryland6,6980.85×
Wisconsin6,5780.96×
South Carolina6,3830.93×
Minnesota5,9020.9×
Oregon5,3431.02×
Alabama5,2110.82×
Connecticut5,1541.12×
Louisiana4,7730.81×
Iowa4,3541.16×
Kentucky4,2800.75×
Nevada4,2390.96×
Oklahoma3,9980.79×
Kansas3,9401.09×
Utah3,8460.94×
Arkansas3,7290.99×
Hawaii3,6161.84×
Mississippi2,5430.67×
Nebraska2,4741.08×
Idaho1,9690.86×
Washington, District of Columbia1,7831.3×
New Hampshire1,5650.87×
New Mexico1,5510.68×
Rhode Island1,5111.04×
West Virginia1,4000.66×
Maine1,2450.76×
South Dakota1,0010.95×
Delaware9260.73×
Alaska6980.71×
North Dakota6690.71×
Montana6090.48×
Vermont4950.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Acuvue audience
BrandAffinityCategory
ClinicalTrials.gov151.02×Health
LensCrafters22.59×Fashion & Accessoires
pearle vision34.5×Health
America's Best Contacts & Eyeglasses19.99×Shopping
Dailies86.69×Health
Circle contact lens59.57×Health
Alcon30.5×Health
Eye care professional21.81×Beauty & Wellness
Corrective lens8.95×Health
Optometry9.98×Business & Career
1-800 Contacts16.45×Health
American Airlines2.53×Travel & Leisure
Novartis14.29×Health
Macy's2.04×Shopping
Progressive lens15.51×Health
Cosmetics1.54×Beauty & Wellness
Vision Express60.05×Health
Lens (optics)3.28×Technology & Electronics
Walgreens1.88×Shopping
The UPS Store2.17×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Acuvue audience
TraitClusterScore
ExtroversionTHRILL1.49
LGBTQ+ IdentityOPEN1.25
Urban LifestyleOPEN1.24
Early Adopter MentalityPOWER1.23
Price SensitivityPREMIUM1.19
IndulgenceJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Acuvue
CountryShare
United States29.8%
Brazil6.5%
Hong Kong6.5%

See Acuvue audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Acuvue have in United States?

Acuvue has an estimated audience of 414,387 people in United States, concentrated in California and New York.

What is the gender split and age of Acuvue fans?

67.5% of Acuvue fans are female, 32.5% are male, with an average age of 35.4 years.

Which brands do Acuvue fans like most?

Acuvue fans show strongest brand affinity for ClinicalTrials.gov (151.02×), LensCrafters (22.59×), and pearle vision (34.5×) over the country average.

Where do Acuvue fans live in United States?

Acuvue fans in United States are most concentrated in California (reach 71,541), New York (reach 45,821), and Texas (reach 42,361). These three regions account for the largest share of the active audience.

What other brands do Acuvue fans also like?

Beyond Acuvue itself, the audience over-indexes on LensCrafters (22.59×), pearle vision (34.5×), America's Best Contacts & Eyeglasses (19.99×), and Dailies (86.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Acuvue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.