Rascasse Audience Intelligence

Acuvue Target Market in United States

A data profile of the people who buy, follow and care about Acuvue in United States — modelled from more than twelve digital signal sources. Acuvue has an estimated audience of 459,212 people in United States.

#3970among Brand in United States#998in Health

The average Acuvue fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include ClinicalTrials.gov, LensCrafters, pearle vision, with strongest over-indexing on ClinicalTrials.gov (151.02× the country average).

Demographically, the Acuvue audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Acuvue fan in United States is more female, around 35.4 years old, with strong Price Sensitivity tendencies and a notable affinity for ClinicalTrials.gov.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Acuvue profile in United States.

Audience size
459K
in United States
Gender
67.5%♀
32.5% male
Age
35.4
average years
Country rank
#38499
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Acuvue

67.5% are female, 32.5% are male, average age 35.4.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Acuvue audience in United States
MetricValue
Female67.5%
Male32.5%
Average age35.4
Estimated audience size459,212
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Acuvue audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3915%
40-4916%
50+15%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Acuvue audience comes from United States.

Worldwide audience distribution share by country for Acuvue
CountryShare
United States23.9%
Japan10.2%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Acuvue audience in United States is strongest.

Fig. 05

Top regions by affinity

Acuvue customers by region in United States
#RegionReachAffinity×
01New York~40K1.67×
02New Jersey~20K1.59×
03Hawaii~3K1.50×
04Massachusetts~10K1.35×
05California~70K1.34×
06Washington, District of Columbia~2K1.19×
07Iowa~4K1.17×
08Illinois~20K1.15×
09Kansas~4K1.13×
10Nebraska~3K1.11×
11Connecticut~5K1.09×
12Georgia~20K1.08×
13North Carolina~10K1.07×
14Michigan~10K1.07×
15Virginia~10K1.07×
16South Dakota~1K1.07×
17Florida~30K1.06×
18Pennsylvania~20K1.06×
19Colorado~8K1.06×
20Tennessee~10K1.04×
21Texas~40K1.03×
22Rhode Island~2K1.03×
23Arkansas~4K1.00×
24Oregon~5K0.99×
25Ohio~10K0.98×
26Utah~4K0.98×
27Indiana~8K0.97×
28Wisconsin~7K0.97×
29New Hampshire~2K0.97×
30Washington~9K0.96×
31Idaho~2K0.96×
32South Carolina~7K0.95×
33Missouri~7K0.94×
34Nevada~4K0.93×
35Alaska<1K0.93×
36North Dakota<1K0.93×
37Vermont<1K0.90×
38Maryland~7K0.89×
39Minnesota~6K0.89×
40Maine~1K0.89×
41Delaware~1K0.89×
42Arizona~8K0.87×
43Louisiana~5K0.87×
44New Mexico~2K0.87×
45Alabama~5K0.85×
46Oklahoma~4K0.85×
47West Virginia~2K0.85×
48Kentucky~5K0.84×
49Montana~1K0.84×
50Mississippi~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Acuvue, United States
0.83×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Acuvue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Acuvue audience
#·InterestCategoryAffinity×
01ClinicalTrials.govHealth151.02×
02DailiesHealth86.69×
03Vision ExpressHealth60.05×
04Circle contact lensHealth59.57×
05pearle visionHealth34.50×
06AlconHealth30.50×
07LensCraftersFashion & Accessoires22.59×
08Eye care professionalBeauty & Wellness21.81×
09America's Best Contacts & EyeglassesShopping19.99×
101-800 ContactsHealth16.45×
11Progressive lensHealth15.51×
12NovartisHealth14.29×
13OptometryBusiness & Career9.98×
14Corrective lensHealth8.95×
15Lens (optics)Technology & Electronics3.28×
16American AirlinesTravel & Leisure2.53×
17The UPS StoreShopping2.17×
18Macy'sShopping2.04×
19WalgreensShopping1.88×
20CosmeticsBeauty & Wellness1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Acuvue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Acuvue audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.55×
Early Adopter MentalityPOWER1.27×
ExtroversionTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Acuvue audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
TraditionCONSERVATISM0.81×
SpiritualityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Acuvue's target market in United States?

Acuvue's target market in United States covers an estimated 459,212 people, concentrated in California and New York.

02

What is the gender split and age of Acuvue customers?

67.5% of the Acuvue audience are female, 32.5% are male, with an average age of 35.4 years.

03

Which brands do Acuvue fans like most?

Acuvue fans show strongest brand affinity for ClinicalTrials.gov (151.02×), LensCrafters (22.59×), and pearle vision (34.5×) over the country average.

04

Where do Acuvue fans live in United States?

Acuvue fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Acuvue fans also like?

Beyond Acuvue itself, the audience over-indexes on LensCrafters (22.59×), pearle vision (34.5×), America's Best Contacts & Eyeglasses (19.99×), and Dailies (86.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Acuvue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Acuvue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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