Rascasse Audience Intelligence

1-800 Contacts Target Market in United States

A data profile of the people who buy, follow and care about 1-800 Contacts in United States — modelled from more than twelve digital signal sources. 1-800 Contacts has an estimated audience of 1,656,686 people in United States.

#1706among Brand in United States#553in Health

The average 1-800 Contacts fan in United States is 38.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include The UPS Store, Contact lens, Western Union, with strongest over-indexing on The UPS Store (6.2× the country average).

Demographically, the 1-800 Contacts audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 1-800 Contacts fan in United States is more female, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for The UPS Store.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1-800 Contacts profile in United States.

Audience size
1.7M
in United States
Gender
55.1%♀
44.9% male
Age
38.4
average years
Country rank
#16473
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 1-800 Contacts

55.1% are female, 44.9% are male, average age 38.4.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for 1-800 Contacts audience in United States
MetricValue
Female55.1%
Male44.9%
Average age38.4
Estimated audience size1,656,686
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the 1-800 Contacts audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3922%
40-4932%
50+9%
Fig. 04

Worldwide distribution

98.0%

of the worldwide 1-800 Contacts audience comes from United States.

Worldwide audience distribution share by country for 1-800 Contacts
CountryShare
United States98.0%
India1.0%
Canada0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1-800 Contacts audience in United States is strongest.

Fig. 05

Top regions by affinity

1-800 Contacts customers by region in United States
#RegionReachAffinity×
01Utah~20K1.56×
02West Virginia~9K1.26×
03Mississippi~20K1.19×
04Alabama~30K1.16×
05Maine~7K1.15×
06Montana~5K1.14×
07Pennsylvania~60K1.11×
08South Carolina~30K1.11×
09Alaska~4K1.11×
10South Dakota~4K1.09×
11North Dakota~4K1.09×
12Kentucky~20K1.08×
13Oklahoma~20K1.08×
14Iowa~10K1.08×
15Tennessee~30K1.07×
16Kansas~10K1.07×
17North Carolina~50K1.06×
18New Hampshire~7K1.06×
19Louisiana~20K1.05×
20Arkansas~10K1.05×
21Wisconsin~30K1.03×
22Massachusetts~30K1.02×
23Georgia~50K0.99×
24Indiana~30K0.99×
25Connecticut~20K0.99×
26Nebraska~8K0.99×
27Vermont~3K0.99×
28New Jersey~40K0.98×
29Virginia~40K0.98×
30Missouri~30K0.98×
31Rhode Island~5K0.98×
32Ohio~50K0.95×
33Texas~100K0.94×
34Colorado~20K0.94×
35New Mexico~8K0.94×
36Idaho~8K0.93×
37Florida~100K0.92×
38New York~80K0.91×
39Minnesota~20K0.91×
40Illinois~50K0.90×
41Delaware~4K0.89×
42Hawaii~6K0.85×
43Maryland~20K0.83×
44Washington, District of Columbia~4K0.83×
45Nevada~10K0.81×
46Washington~30K0.80×
47Arizona~30K0.79×
48Michigan~30K0.78×
49Oregon~10K0.74×
50California~100K0.62×
Fig. 06

Affinity by region

Affinity by region — 1-800 Contacts, United States
0.62×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1-800 Contacts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1-800 Contacts audience
#·InterestCategoryAffinity×
01PersolFashion & Accessoires26.46×
02Kensington PalaceTravel & Leisure20.00×
03Contact lensHealth9.60×
04Edible ArrangementsFood & Beverages8.51×
05Bargain HuntersShopping6.88×
06The UPS StoreShopping6.20×
07Global warmingPolitics & Society6.01×
08Western UnionBusiness & Career5.55×
09EyewearFashion & Accessoires4.25×
10Fast food restaurantsFood & Beverages3.45×
11LinuxTechnology & Electronics2.85×
12NASDAQBusiness & Career2.83×
13Italian cuisineFood & Beverages2.56×
14SunglassesFashion & Accessoires2.37×
15Financial servicesBusiness & Career2.31×
16CVS PharmacyShopping2.31×
17United States Postal ServiceBusiness & Career2.17×
18Pizza HutFood & Beverages2.03×
19T-MobileTechnology & Electronics1.82×
20ToysGames1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1-800 Contacts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 1-800 Contacts audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.68×
Price SensitivityPREMIUM1.36×
Need for SecurityCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 1-800 Contacts audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
TraditionCONSERVATISM0.78×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is 1-800 Contacts's target market in United States?

1-800 Contacts's target market in United States covers an estimated 1,656,686 people, concentrated in Texas and California.

02

What is the gender split and age of 1-800 Contacts customers?

55.1% of the 1-800 Contacts audience are female, 44.9% are male, with an average age of 38.4 years.

03

Which brands do 1-800 Contacts fans like most?

1-800 Contacts fans show strongest brand affinity for The UPS Store (6.2×), Contact lens (9.6×), and Western Union (5.55×) over the country average.

04

Where do 1-800 Contacts fans live in United States?

1-800 Contacts fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do 1-800 Contacts fans also like?

Beyond 1-800 Contacts itself, the audience over-indexes on Contact lens (9.6×), Western Union (5.55×), Edible Arrangements (8.51×), and Eyewear (4.25×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See 1-800 Contacts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 1-800 Contacts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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