Rascasse Audience Intelligence

Persol Target Market in United States

A data profile of the people who buy, follow and care about Persol in United States — modelled from more than twelve digital signal sources. Persol has an estimated audience of 509,065 people in United States.

#10among Eyewear in United States#3730among Brand in United States#1323in Fashion & Accessoires

The average Persol fan in United States is 33.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include America's Best Contacts & Eyeglasses, LensCrafters, Office Depot, with strongest over-indexing on America's Best Contacts & Eyeglasses (47.97× the country average).

Demographically, the Persol audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Persol fan in United States is more male, around 33.4 years old, with strong Family Orientation tendencies and a notable affinity for America's Best Contacts & Eyeglasses.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Persol profile in United States.

Audience size
509K
in United States
Gender
39.3%♀
60.7% male
Age
33.4
average years
Country rank
#36279
Brand in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Persol

39.3% are female, 60.7% are male, average age 33.4.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Persol audience in United States
MetricValue
Female39.3%
Male60.7%
Average age33.4
Estimated audience size509,065
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Persol audience in United States
Age bracketShare%
16-1924%
20-2936%
30-3922%
40-4911%
50+8%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Persol audience comes from United States.

Worldwide audience distribution share by country for Persol
CountryShare
Italy23.3%
United States20.4%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Persol audience in United States is strongest.

Fig. 05

Top regions by affinity

Persol customers by region in United States
#RegionReachAffinity×
01New York~80K2.70×
02Washington, District of Columbia~4K2.38×
03California~100K2.04×
04Massachusetts~20K1.65×
05New Jersey~20K1.45×
06Connecticut~7K1.42×
07Florida~50K1.40×
08Hawaii~3K1.34×
09Colorado~10K1.32×
10Texas~50K1.18×
11Virginia~10K1.18×
12Nevada~6K1.18×
13Illinois~20K1.17×
14Rhode Island~2K1.16×
15Arizona~10K1.13×
16Georgia~20K1.12×
17Washington~10K1.11×
18Oregon~6K1.04×
19Maine~2K1.01×
20New Hampshire~2K1.00×
21Tennessee~10K0.99×
22Vermont<1K0.99×
23North Carolina~10K0.98×
24South Carolina~7K0.97×
25Maryland~8K0.94×
26Montana~1K0.91×
27Delaware~1K0.91×
28Pennsylvania~20K0.89×
29New Mexico~2K0.88×
30Alaska<1K0.88×
31Louisiana~6K0.86×
32North Dakota<1K0.86×
33Alabama~6K0.85×
34Utah~4K0.85×
35South Dakota<1K0.85×
36Idaho~2K0.83×
37Arkansas~3K0.81×
38West Virginia~2K0.79×
39Mississippi~3K0.78×
40Nebraska~2K0.78×
41Michigan~10K0.77×
42Minnesota~6K0.77×
43Kentucky~5K0.76×
44Oklahoma~4K0.76×
45Kansas~3K0.76×
46Ohio~10K0.75×
47Wisconsin~6K0.73×
48Missouri~6K0.72×
49Indiana~7K0.71×
50Iowa~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Persol, United States
0.70×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Persol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Persol audience
#·InterestCategoryAffinity×
01Harold & MaudeMovie / TV Show / Series69.31×
02One Hundred Years of SolitudeLiterature68.26×
03FreshBooksTechnology & Electronics57.66×
04America's Best Contacts & EyeglassesShopping47.97×
05Guess Who?Movies & TV44.02×
06LuxotticaFashion & Accessoires42.57×
07BulovaFashion & Accessoires40.46×
08The Night OfMovies & TV37.27×
09Nuclear familyKids & Family33.05×
101-800 ContactsHealth26.46×
11LensCraftersFashion & Accessoires23.47×
12Au (mobile phone company)Technology & Electronics22.51×
13Consumer debtBusiness & Career22.33×
14Brooks BrothersFashion & Accessoires20.44×
15Mechanical watchFashion & Accessoires18.17×
16ParenthoodMovies & TV17.71×
17Office DepotShopping13.89×
18PetfinderPets & Animals13.80×
19Winona RyderMovies & TV11.87×
20FedEx OfficeBusiness & Career9.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Persol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Persol audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.79×
Luxury OrientationPREMIUM1.65×
Early Adopter MentalityPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Persol audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.66×
Community OrientationOPEN0.70×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Persol's target market in United States?

Persol's target market in United States covers an estimated 509,065 people, concentrated in California and New York.

02

What is the gender split and age of Persol customers?

39.3% of the Persol audience are female, 60.7% are male, with an average age of 33.4 years.

03

Which brands do Persol fans like most?

Persol fans show strongest brand affinity for America's Best Contacts & Eyeglasses (47.97×), LensCrafters (23.47×), and Office Depot (13.89×) over the country average.

04

Where do Persol fans live in United States?

Persol fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Persol fans also like?

Beyond Persol itself, the audience over-indexes on LensCrafters (23.47×), Office Depot (13.89×), One Hundred Years of Solitude (68.26×), and FreshBooks (57.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Eyewear audiences in United States

See Persol audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Persol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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