Persol Audience in United States

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Persol has an estimated audience of 503,179 people in United States. 39.3% are female, 60.7% are male, average age 33.4. Top regions: California, New York, Texas. Top brand affinities: America's Best Contacts & Eyeglasses, LensCrafters, Office Depot, One Hundred Years of Solitude, Craigslist.

The average Persol fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include America's Best Contacts & Eyeglasses, LensCrafters, Office Depot, with strongest over-indexing on America's Best Contacts & Eyeglasses (47.97× the country average). Demographically, the Persol audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Demographics of Persol fans

Demographic split for Persol audience in United States
MetricValue
Female39.3%
Male60.7%
Average age33.4
Estimated audience size503,179

Audience persona

The typical Persol fan in United States is more male, around 33.4 years old, with strong Design Affinity tendencies and a notable affinity for America's Best Contacts & Eyeglasses.

Top regions in United States

Top regions ranked by reach for Persol in United States
RegionReachAffinity
California118,4482.14×
New York61,2862.18×
Texas54,2051.25×
Florida50,4491.48×
Illinois20,1091.2×
Georgia19,2631.24×
New Jersey18,8731.47×
Massachusetts17,2561.74×
North Carolina16,0351.06×
Virginia15,3451.25×
Pennsylvania15,3100.9×
Arizona12,6111.23×
Ohio11,9180.77×
Washington11,8631.18×
Colorado11,5621.46×
Tennessee10,1241×
Michigan9,6010.73×
Maryland8,2270.95×
Connecticut7,5801.5×
South Carolina7,4730.99×
Oregon6,2731.09×
Nevada6,1591.27×
Indiana5,9550.65×
Alabama5,8800.84×
Louisiana5,3960.83×
Minnesota5,2720.73×
Missouri5,1390.63×
Wisconsin5,0980.67×
Washington, District of Columbia4,3222.86×
Kentucky4,0810.65×
Utah3,8370.85×
Oklahoma3,6650.66×
Hawaii3,1531.46×
Arkansas2,8930.7×
Mississippi2,5160.61×
Kansas2,3700.6×
Rhode Island1,9691.23×
Iowa1,9550.47×
New Hampshire1,9130.96×
New Mexico1,9120.76×
Idaho1,7210.68×
Maine1,6520.92×
Nebraska1,4540.58×
Montana1,0630.76×
Delaware1,0010.72×
West Virginia9780.42×
Vermont7410.84×
Alaska4880.45×
North Dakota4600.44×
Wyoming4450.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Persol audience
BrandAffinityCategory
America's Best Contacts & Eyeglasses47.97×Shopping
LensCrafters23.47×Fashion & Accessoires
Office Depot13.89×Shopping
One Hundred Years of Solitude68.26×Literature
Craigslist6.49×Shopping
FreshBooks57.66×Technology & Electronics
Luxottica42.57×Fashion & Accessoires
Au (mobile phone company)22.51×Technology & Electronics
Brooks Brothers20.44×Fashion & Accessoires
Mechanical watch18.17×Fashion & Accessoires
Harold & Maude69.31×
Winona Ryder11.87×Movies & TV
Bulova40.46×Fashion & Accessoires
1-800 Contacts26.46×Health
Petfinder13.8×Pets & Animals
Guess Who?44.02×Movies & TV
Nuclear family33.05×Kids & Family
Consumer debt22.33×Business & Career
The Night Of37.27×Movies & TV
Parenthood17.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Persol audience
TraitClusterScore
Design AffinityPREMIUM2.67
Luxury OrientationPREMIUM2.37
IndulgenceJOY1.91
LGBTQ+ IdentityOPEN1.7
SustainabilityBALANCE1.48
Career OrientationPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Persol
CountryShare
Italy23.4%
United States20.3%
Japan8.4%

See Persol audiences in other countries

More Eyewear audiences in United States

Frequently asked questions

How many fans does Persol have in United States?

Persol has an estimated audience of 503,179 people in United States, concentrated in California and New York.

What is the gender split and age of Persol fans?

39.3% of Persol fans are female, 60.7% are male, with an average age of 33.4 years.

Which brands do Persol fans like most?

Persol fans show strongest brand affinity for America's Best Contacts & Eyeglasses (47.97×), LensCrafters (23.47×), and Office Depot (13.89×) over the country average.

Where do Persol fans live in United States?

Persol fans in United States are most concentrated in California (reach 118,448), New York (reach 61,286), and Texas (reach 54,205). These three regions account for the largest share of the active audience.

What other brands do Persol fans also like?

Beyond Persol itself, the audience over-indexes on LensCrafters (23.47×), Office Depot (13.89×), One Hundred Years of Solitude (68.26×), and Craigslist (6.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Persol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.