Harold & Maude Audience in United States
Harold & Maude has an estimated audience of 300,421 people in United States. 38.9% are female, 61.1% are male, average age 25.4. Top brand affinities: Capital One, Google Maps, Indeed.com, Persol, CarGurus.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (7.66× the country average). Demographically, the Harold & Maude audience skews more male with an average age of 25.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Type: Movie / TV Show / Series
Demographics of Harold & Maude fans
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 25.4 |
| Estimated audience size | 300,421 |
Audience persona
The typical Harold & Maude fan in United States is more male, around 25.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 7.66× | Business & Career |
| Google Maps | 6.96× | Internet & Social Media |
| Indeed.com | 6.32× | Business & Career |
| Persol | 57.91× | Fashion & Accessoires |
| CarGurus | 7.29× | Cars & Mobility |
| Beetlejuice | 5.69× | Movies & TV |
| Google News | 6.06× | News |
| AccuWeather | 6.55× | Home & Garden |
| Diane Keaton | 6.3× | Movies & TV |
| Circle K | 7.13× | Shopping |
| Enterprise Rent-A-Car | 6× | Cars & Mobility |
| DeviantArt | 6.97× | Internet & Social Media |
| Aaron Rodgers | 6.27× | Sports |
| Khan Academy | 7.38× | Business & Career |
| Bruce Willis | 6.29× | Movies & TV |
| Billy Bob Thornton | 7.37× | Movies & TV |
| Demi Moore | 7.7× | Movies & TV |
| ICloud | 7.75× | Technology & Electronics |
| Ozzy Osbourne | 7.68× | Music & Radio |
| Blake Lively | 7.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.69 |
| Extroversion | THRILL | 1.39 |
| Community Orientation | OPEN | 1.32 |
| Mindfulness | BALANCE | 1.31 |
| Sustainability | BALANCE | 1.3 |
| Spirituality | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.1% |
| United Kingdom | 6.8% |
| Italy | 6.2% |
See Harold & Maude audiences in other countries
More audiences in United States
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- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Harold & Maude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.