Harold & Maude Audience in United States
Harold & Maude has an estimated audience of 300,421 people in United States. 38.9% are female, 61.1% are male, average age 25.4. Top brand affinities: Goop, Grinch, Israel, Vocal harmony, Collectable.
Top brand affinities include Goop, Grinch, Israel, with strongest over-indexing on Goop (7.93× the country average). Demographically, the Harold & Maude audience skews more male with an average age of 25.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Type: Movie / TV Show / Series
Demographics of Harold & Maude fans
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 25.4 |
| Estimated audience size | 300,421 |
Audience persona
The typical Harold & Maude fan in United States is more male, around 25.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 7.93× | Internet & Social Media |
| Grinch | 5.21× | Movies & TV |
| Israel | 2.69× | Travel & Leisure |
| Vocal harmony | 5.16× | Music & Radio |
| Collectable | 1.78× | Kids & Family |
| Governor of Michigan | 7.34× | Politics & Society |
| Wok | 6.41× | Food & Beverages |
| Jaws | 5.08× | Movies & TV |
| Elsword | 14.72× | Games |
| Google Home | 5.64× | Technology & Electronics |
| Hibachi | 6.27× | Food & Beverages |
| headspace | 7.04× | Health |
| Grace Slick | 6.58× | Music & Radio |
| Fairy godmother | 5.53× | Literature |
| Historic site | 3.13× | Arts & Culture |
| No Escape (1994 film) | 7.71× | Movies & TV |
| Bank account | 1.63× | Business & Career |
| Hipster | 6.16× | Politics & Society |
| La Jolla | 5.87× | Travel & Leisure |
| Cherish (group) | 6.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.69 |
| Extroversion | THRILL | 1.39 |
| Community Orientation | OPEN | 1.32 |
| Mindfulness | BALANCE | 1.31 |
| Sustainability | BALANCE | 1.3 |
| Spirituality | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.1% |
| United Kingdom | 6.8% |
| Italy | 6.2% |
See Harold & Maude audiences in other countries
More audiences in United States
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How to read this data
Audience size is the estimated number of people in United States who actively search for Harold & Maude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.