BBC Audience in United States

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BBC has an estimated audience of 8,700,229 people in United States. 52.1% are female, 47.9% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Yahoo!奇摩名人娛樂, Food and drink, Online shopping, Friendship, Movies.

The average BBC fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Yahoo!奇摩名人娛樂, Food and drink, Online shopping, with strongest over-indexing on Yahoo!奇摩名人娛樂 (3.65× the country average). Demographically, the BBC audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of BBC fans

Demographic split for BBC audience in United States
MetricValue
Female52.1%
Male47.9%
Average age40.2
Estimated audience size8,700,229

Audience persona

The typical BBC fan in United States is balanced, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for BBC in United States
RegionReachAffinity
California1,186,3091.24×
New York661,9021.36×
Texas615,1820.82×
Florida534,4600.91×
Illinois306,7401.06×
Virginia289,3591.37×
Washington280,3701.61×
Pennsylvania276,6460.94×
Massachusetts259,3301.51×
North Carolina255,8060.98×
Georgia245,0980.91×
Ohio226,4600.84×
New Jersey226,2141.02×
Michigan200,4300.88×
Maryland199,8011.34×
Colorado174,9311.28×
Minnesota167,8541.35×
Oregon147,1821.48×
Arizona144,9550.82×
Tennessee131,6880.75×
Wisconsin123,6120.94×
Indiana115,3150.73×
Connecticut111,4441.28×
Missouri104,3150.74×
South Carolina96,7450.74×
Kentucky83,3960.76×
Louisiana78,1690.7×
Alabama76,8680.63×
Nevada72,1270.86×
Utah69,6120.89×
Oklahoma60,5400.63×
Kansas53,1350.77×
Washington, District of Columbia51,6151.97×
Iowa50,6240.71×
Arkansas46,4620.65×
Hawaii45,2371.21×
New Hampshire43,0031.25×
New Mexico41,2920.95×
Maine40,4801.3×
Idaho39,1070.9×
Mississippi38,6230.54×
Rhode Island30,2061.09×
Nebraska30,1310.69×
Vermont27,4761.8×
West Virginia25,6410.63×
Montana25,2561.05×
Alaska22,5331.21×
Delaware20,0670.84×
South Dakota13,4940.67×
North Dakota11,4100.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BBC audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂3.65×Internet & Social Media
Food and drink1.7×Food & Beverages
Online shopping1.62×Shopping
Friendship2.25×Kids & Family
Movies1.51×Movies & TV
Rock music1.85×Music & Radio
Flower2.38×Home & Garden
Beauty1.57×Beauty & Wellness
Culture1.74×Literature
Personal finance1.69×Business & Career
Wikipedia2.77×Internet & Social Media
Superman1.6×Movies & TV
Education1.8×Business & Career
Outdoor recreation1.52×Sports
The Gilded Age2.92×Movies & TV
Money1.89×Business & Career
Beverages1.56×Food & Beverages
Comedy movies1.68×Movies & TV
Friends1.84×Movies & TV
Current events1.56×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BBC audience
TraitClusterScore
Risk AppetiteTHRILL1.5
Luxury OrientationPREMIUM1.43
Need for SecurityCONSERVATISM1.31
SustainabilityBALANCE1.29
Early Adopter MentalityPOWER1.27
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for BBC
CountryShare
United Kingdom26.4%
United States13.4%
China6.9%

See BBC audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does BBC have in United States?

BBC has an estimated audience of 8,700,229 people in United States, concentrated in California and New York.

What is the gender split and age of BBC fans?

52.1% of BBC fans are female, 47.9% are male, with an average age of 40.2 years.

Which brands do BBC fans like most?

BBC fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (3.65×), Food and drink (1.7×), and Online shopping (1.62×) over the country average.

Where do BBC fans live in United States?

BBC fans in United States are most concentrated in California (reach 1,186,309), New York (reach 661,902), and Texas (reach 615,182). These three regions account for the largest share of the active audience.

What other brands do BBC fans also like?

Beyond BBC itself, the audience over-indexes on Food and drink (1.7×), Online shopping (1.62×), Friendship (2.25×), and Movies (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.