Rascasse Audience Intelligence

BBC Audience in United States

A data profile of the people who buy, follow and care about BBC in United States — modelled from more than twelve digital signal sources. BBC has an estimated audience of 8,521,790 people in United States.

#46among TV Channel in United States#328in Movies & TV

The average BBC fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include FIFA World Cup 2026, Food and drink, Online shopping, with strongest over-indexing on FIFA World Cup 2026 (2.01× the country average).

Demographically, the BBC audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BBC fan in United States is balanced, around 40.2 years old, with strong Tradition tendencies and a notable affinity for FIFA World Cup 2026.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BBC profile in United States.

Audience size
8.5M
in United States
Gender
52.1%♀
47.9% male
Age
40.2
average years
Country rank
#4176
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of BBC

52.1% are female, 47.9% are male, average age 40.2.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for BBC audience in United States
MetricValue
Female52.1%
Male47.9%
Average age40.2
Estimated audience size8,521,790
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the BBC audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

13.0%

of the worldwide BBC audience comes from United States.

Worldwide audience distribution share by country for BBC
CountryShare
United Kingdom26.7%
United States13.0%
China6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BBC audience in United States is strongest.

Fig. 05

Top regions by affinity

BBC fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K1.91×
02Vermont~30K1.86×
03Washington~300K1.53×
04Massachusetts~300K1.48×
05Oregon~100K1.46×
06Alaska~30K1.37×
07Maine~40K1.35×
08Virginia~300K1.31×
09Maryland~200K1.31×
10New York~600K1.29×
11Connecticut~100K1.29×
12Minnesota~200K1.28×
13New Hampshire~40K1.26×
14Colorado~200K1.23×
15Hawaii~40K1.20×
16Rhode Island~30K1.18×
17California~1M1.17×
18Montana~30K1.07×
19New Jersey~200K1.03×
20Illinois~300K0.99×
21New Mexico~40K0.98×
22North Carolina~300K0.97×
23Wisconsin~100K0.95×
24Idaho~40K0.95×
25Pennsylvania~300K0.93×
26Utah~70K0.91×
27Delaware~20K0.91×
28Florida~500K0.89×
29Michigan~200K0.88×
30Georgia~200K0.87×
31Arizona~100K0.83×
32Nevada~70K0.82×
33Ohio~200K0.81×
34Kansas~50K0.78×
35Texas~600K0.77×
36Missouri~100K0.75×
37Kentucky~80K0.75×
38Louisiana~80K0.74×
39South Dakota~10K0.74×
40Tennessee~100K0.73×
41South Carolina~100K0.73×
42Indiana~100K0.72×
43Iowa~50K0.72×
44Nebraska~30K0.71×
45North Dakota~10K0.70×
46West Virginia~30K0.68×
47Arkansas~50K0.64×
48Alabama~80K0.63×
49Oklahoma~60K0.61×
50Mississippi~40K0.55×
Fig. 06

Affinity by region

Affinity by region — BBC, United States
0.55×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BBC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BBC audience
#·InterestCategoryAffinity×
01Hostelling InternationalTravel & Leisure4.39×
02WikipediaInternet & Social Media2.77×
03FlowerHome & Garden2.38×
04FriendshipKids & Family2.25×
05Mitch McConnellPolitics & Society2.23×
06FIFA World Cup 2026Sports2.01×
07MoneyBusiness & Career1.89×
08Rock musicMusic & Radio1.85×
09EducationBusiness & Career1.80×
10CultureLiterature1.74×
11Food and drinkFood & Beverages1.70×
12Personal financeBusiness & Career1.69×
13Comedy moviesMovies & TV1.68×
14Online shoppingShopping1.62×
15SupermanMovies & TV1.60×
16BeautyBeauty & Wellness1.57×
17BeveragesFood & Beverages1.56×
18Current eventsArts & Culture1.56×
19Outdoor recreationSports1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BBC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BBC audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.56×
PatriotismCONSERVATISM1.56×
Career OrientationPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BBC audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.00×
Quality AwarenessPREMIUM1.00×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BBC have in United States?

BBC has an estimated audience of 8,521,790 people in United States, concentrated in California and New York.

02

What is the gender split and age of BBC fans?

52.1% of BBC fans are female, 47.9% are male, with an average age of 40.2 years.

03

Which brands do BBC fans like most?

BBC fans show strongest brand affinity for FIFA World Cup 2026 (2.01×), Food and drink (1.7×), and Online shopping (1.62×) over the country average.

04

Where do BBC fans live in United States?

BBC fans in United States are most concentrated in California (reach ~1M), New York (reach ~600K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do BBC fans also like?

Beyond BBC itself, the audience over-indexes on Food and drink (1.7×), Online shopping (1.62×), Friendship (2.25×), and Mitch McConnell (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See BBC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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