BBC Audience in United Kingdom
BBC has an estimated audience of 17,146,662 people in United Kingdom. 57.8% are female, 42.2% are male, average age 41.8. Top regions: England, South East, Greater London. Top brand affinities: Strictly Come Dancing, Mary Berry (food writer), Alan Turing, Hearing Dogs for Deaf People, Hearing dog.
The average BBC fan in United Kingdom is 41.8 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Greater London. Top brand affinities include Strictly Come Dancing, Mary Berry (food writer), Alan Turing, with strongest over-indexing on Strictly Come Dancing (1.58× the country average). Demographically, the BBC audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 13 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of BBC fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 41.8 |
| Estimated audience size | 17,146,662 |
Audience persona
The typical BBC fan in United Kingdom is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Strictly Come Dancing.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,859,997 | 0.87× |
| South East | 2,704,002 | 1.17× |
| Greater London | 2,491,631 | 1.12× |
| North West | 2,190,107 | 1.2× |
| South West | 1,759,807 | 1.25× |
| East of England | 1,754,775 | 1.12× |
| Scotland | 1,671,085 | 1.08× |
| East Midlands | 1,238,211 | 1.03× |
| Wales | 1,032,939 | 1.05× |
| Yorkshire and the Humber | 996,098 | 0.72× |
| Northern Ireland | 525,283 | 1× |
| North East | 497,093 | 0.75× |
| West Midlands | 479,989 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Strictly Come Dancing | 1.58× | Sports |
| Mary Berry (food writer) | 1.53× | Movies & TV |
| Alan Turing | 1.52× | Politics & Society |
| Hearing Dogs for Deaf People | 1.53× | Health |
| Hearing dog | 1.62× | Pets & Animals |
| Holby City | 1.52× | Movies & TV |
| Neonatology | 1.85× | Health |
| Bubble Guppies | 1.55× | Movies & TV |
| Burn (energy drink) | 1.73× | Food & Beverages |
| BBC Travel | 1.66× | Movies & TV |
| Refugee Council | 1.55× | Politics & Society |
| Simple Plan | 1.51× | Music & Radio |
| Pragmatism | 1.66× | Business & Career |
| nzherald.co.nz | 1.53× | News |
| BBC Springwatch | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.02 |
| Convenience Orientation | PREMIUM | 1.01 |
| Social Media Usage | JOY | 0.97 |
| Luxury Orientation | PREMIUM | 0.96 |
| Extroversion | THRILL | 0.95 |
| Healthy Lifestyle | BALANCE | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 26.4% |
| United States | 13.4% |
| China | 6.9% |
See BBC audiences in other countries
More Movies & TV audiences in United Kingdom
- BBC Sport (16,642,974)
- BBC iPlayer (13,183,360)
- Channel 4 (11,802,015)
- BBC News (11,721,078)
- Netflix (11,621,911)
Frequently asked questions
How many fans does BBC have in United Kingdom?
BBC has an estimated audience of 17,146,662 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of BBC fans?
57.8% of BBC fans are female, 42.2% are male, with an average age of 41.8 years.
Which brands do BBC fans like most?
BBC fans show strongest brand affinity for Strictly Come Dancing (1.58×), Mary Berry (food writer) (1.53×), and Alan Turing (1.52×) over the country average.
Where do BBC fans live in United Kingdom?
BBC fans in United Kingdom are most concentrated in England (reach 12,859,997), South East (reach 2,704,002), and Greater London (reach 2,491,631). These three regions account for the largest share of the active audience.
What other brands do BBC fans also like?
Beyond BBC itself, the audience over-indexes on Mary Berry (food writer) (1.53×), Alan Turing (1.52×), Hearing Dogs for Deaf People (1.53×), and Hearing dog (1.62×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for BBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.