A data profile of the people who buy, follow and care about BBC in United Kingdom — modelled from more than twelve digital signal sources. BBC has an estimated audience of 17,448,520 people in United Kingdom.
The average BBC fan in United Kingdom is 41.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Strictly Come Dancing, Mary Berry (food writer), Alan Turing, with strongest over-indexing on Strictly Come Dancing (1.58× the country average).
Demographically, the BBC audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 13 regions tracked by Rascasse.
The typical BBC fan in United Kingdom is more female, around 41.8 years old, with strong Creativity tendencies and a notable affinity for Strictly Come Dancing.
The key figures that characterise the BBC profile in United Kingdom.
57.8% are female, 42.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 41.8 |
| Estimated audience size | 17,448,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide BBC audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 26.7% |
| United States | 13.0% |
| China | 6.8% |
Where the BBC audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~2M | 1.25× | |
| 02 | North West | ~2M | 1.19× | |
| 03 | South East | ~2.5M | 1.17× | |
| 04 | Greater London | ~2.5M | 1.12× | |
| 05 | East of England | ~2M | 1.12× | |
| 06 | Scotland | ~1.5M | 1.08× | |
| 07 | Wales | ~1M | 1.05× | |
| 08 | East Midlands | ~1M | 1.03× | |
| 09 | Northern Ireland | ~500K | 1.00× | |
| 10 | England | ~13M | 0.87× | |
| 11 | North East | ~500K | 0.75× | |
| 12 | Yorkshire and the Humber | ~1M | 0.72× | |
| 13 | West Midlands | ~500K | 0.65× |
The strongest cross-interests of the BBC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neonatology | Health | 1.85× | ||
| 02 | Burn (energy drink) | Food & Beverages | 1.73× | ||
| 03 | BBC Travel | Movies & TV | 1.66× | ||
| 04 | Pragmatism | Business & Career | 1.66× | ||
| 05 | BBC Springwatch | Movies & TV | 1.64× | ||
| 06 | Hearing dog | Pets & Animals | 1.62× | ||
| 07 | Strictly Come Dancing | Sports | 1.58× | ||
| 08 | Bubble Guppies | Movies & TV | 1.55× | ||
| 09 | Refugee Council | Politics & Society | 1.55× | ||
| 10 | Mary Berry (food writer) | Movies & TV | 1.53× | ||
| 11 | Hearing Dogs for Deaf People | Health | 1.53× | ||
| 12 | nzherald.co.nz | News | 1.53× | ||
| 13 | Alan Turing | Politics & Society | 1.52× | ||
| 14 | Holby City | Movies & TV | 1.52× | ||
| 15 | Simple Plan | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.94× | |
| Spirituality | BALANCE | 0.93× | |
| Sustainability | BALANCE | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.66× | |
| Mindfulness | BALANCE | 0.69× | |
| Travelling | THRILL | 0.70× |
BBC has an estimated audience of 17,448,520 people in United Kingdom, concentrated in England and South East.
57.8% of BBC fans are female, 42.2% are male, with an average age of 41.8 years.
BBC fans show strongest brand affinity for Strictly Come Dancing (1.58×), Mary Berry (food writer) (1.53×), and Alan Turing (1.52×) over the country average.
BBC fans in United Kingdom are most concentrated in England (reach ~13M), South East (reach ~2.5M), and Greater London (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond BBC itself, the audience over-indexes on Mary Berry (food writer) (1.53×), Alan Turing (1.52×), Hearing Dogs for Deaf People (1.53×), and Hearing dog (1.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for BBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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