BBC Audience in Germany
BBC has an estimated audience of 977,641 people in Germany. 43.9% are female, 56.1% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Music, Germany, TikTok, Airbnb.
The average BBC fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Music, Germany, with strongest over-indexing on Natural World (3.28× the country average). Demographically, the BBC audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of BBC fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 37.4 |
| Estimated audience size | 977,641 |
Audience persona
The typical BBC fan in Germany is more male, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 220,589 | 1.03× |
| Bayern | 185,428 | 1.18× |
| Baden-Württemberg | 142,902 | 1.07× |
| Hessen | 135,360 | 1.82× |
| Berlin | 97,187 | 2.22× |
| Niedersachsen | 78,996 | 0.83× |
| Rheinland-Pfalz | 44,935 | 0.92× |
| Sachsen | 32,891 | 0.69× |
| Schleswig-Holstein | 30,264 | 0.86× |
| Hamburg | 29,154 | 1.32× |
| Brandenburg | 26,552 | 0.88× |
| Thüringen | 13,195 | 0.53× |
| Sachsen-Anhalt | 11,956 | 0.47× |
| Mecklenburg-Vorpommern | 9,865 | 0.53× |
| Bremen | 8,913 | 1.07× |
| Saarland | 7,064 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 3.28× | Fashion & Accessoires |
| Music | 1.89× | Business & Career |
| Germany | 1.86× | Travel & Leisure |
| TikTok | 2.13× | Internet & Social Media |
| Airbnb | 2.62× | Travel & Leisure |
| Online newspaper | 3.17× | News |
| Outdoor recreation | 1.72× | Sports |
| Food and drink | 1.53× | Food & Beverages |
| Home construction | 3.04× | Home & Garden |
| Food | 1.59× | Food & Beverages |
| Wikipedia | 2.44× | Internet & Social Media |
| Harry Potter | 1.73× | Movies & TV |
| Reading | 1.6× | Literature |
| Dog collar | 3.29× | Pets & Animals |
| Backpacking (travel) | 4.18× | Travel & Leisure |
| Rescue dog | 5.06× | Pets & Animals |
| Consumer electronics | 1.55× | Technology & Electronics |
| Superman | 2.69× | Movies & TV |
| Summer vacation | 3.98× | Travel & Leisure |
| Stranger Things | 2.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.71 |
| Community Orientation | OPEN | 1.51 |
| Spirituality | BALANCE | 1.44 |
| Patriotism | CONSERVATISM | 1.33 |
| Sustainability | BALANCE | 1.31 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 26.4% |
| United States | 13.4% |
| China | 6.9% |
See BBC audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does BBC have in Germany?
BBC has an estimated audience of 977,641 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BBC fans?
43.9% of BBC fans are female, 56.1% are male, with an average age of 37.4 years.
Which brands do BBC fans like most?
BBC fans show strongest brand affinity for Natural World (3.28×), Music (1.89×), and Germany (1.86×) over the country average.
Where do BBC fans live in Germany?
BBC fans in Germany are most concentrated in Nordrhein-Westfalen (reach 220,589), Bayern (reach 185,428), and Baden-Württemberg (reach 142,902). These three regions account for the largest share of the active audience.
What other brands do BBC fans also like?
Beyond BBC itself, the audience over-indexes on Music (1.89×), Germany (1.86×), TikTok (2.13×), and Airbnb (2.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.