BBC Audience in Germany
A data profile of the people who buy, follow and care about BBC in Germany — modelled from more than twelve digital signal sources. BBC has an estimated audience of 973,879 people in Germany.
The average BBC fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Music, Germany, TikTok, with strongest over-indexing on Music (1.89× the country average).
Demographically, the BBC audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Individualism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical BBC fan in Germany is more male, around 37.4 years old, with strong Individualism tendencies and a notable affinity for Music.
At a glance
The key figures that characterise the BBC profile in Germany.
Search interest · 12-month trend
Audience demographics of BBC
43.9% are female, 56.1% are male, average age 37.4.
Gender split
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 37.4 |
| Estimated audience size | 973,879 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide BBC audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 26.7% |
| United States | 13.0% |
| China | 6.8% |
Geography
Where the BBC audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~90K | 2.16× | |
| 02 | Hessen | ~100K | 1.78× | |
| 03 | Hamburg | ~30K | 1.32× | |
| 04 | Bayern | ~200K | 1.19× | |
| 05 | Baden-Württemberg | ~100K | 1.06× | |
| 06 | Bremen | ~9K | 1.05× | |
| 07 | Nordrhein-Westfalen | ~200K | 1.00× | |
| 08 | Rheinland-Pfalz | ~50K | 0.95× | |
| 09 | Brandenburg | ~30K | 0.90× | |
| 10 | Schleswig-Holstein | ~30K | 0.86× | |
| 11 | Niedersachsen | ~80K | 0.80× | |
| 12 | Sachsen | ~30K | 0.71× | |
| 13 | Saarland | ~8K | 0.66× | |
| 14 | Thüringen | ~10K | 0.56× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.56× | |
| 16 | Sachsen-Anhalt | ~10K | 0.50× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the BBC audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rescue dog | Pets & Animals | 5.06× | ||
| 02 | Backpacking (travel) | Travel & Leisure | 4.18× | ||
| 03 | Summer vacation | Travel & Leisure | 3.98× | ||
| 04 | Dog collar | Pets & Animals | 3.29× | ||
| 05 | Online newspaper | News | 3.17× | ||
| 06 | Home construction | Home & Garden | 3.04× | ||
| 07 | Local news | News | 2.96× | ||
| 08 | Stranger Things | Movies & TV | 2.75× | ||
| 09 | Airbnb | Travel & Leisure | 2.62× | ||
| 10 | Wikipedia | Internet & Social Media | 2.44× | ||
| 11 | TikTok | Internet & Social Media | 2.13× | ||
| 12 | Music | Business & Career | 1.89× | ||
| 13 | Germany | Travel & Leisure | 1.86× | ||
| 14 | FIFA World Cup | Sports | 1.75× | ||
| 15 | Harry Potter | Movies & TV | 1.73× | ||
| 16 | Outdoor recreation | Sports | 1.72× | ||
| 17 | Reading | Literature | 1.60× | ||
| 18 | Food | Food & Beverages | 1.59× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.55× | ||
| 20 | Food and drink | Food & Beverages | 1.53× |
Personality of the BBC audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.37× | |
| Community Orientation | OPEN | 2.16× | |
| Risk Appetite | THRILL | 2.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.09× | |
| Family Orientation | CONSERVATISM | 1.13× | |
| Quality Awareness | PREMIUM | 1.15× |
Frequently asked questions
How many fans does BBC have in Germany?
BBC has an estimated audience of 973,879 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BBC fans?
43.9% of BBC fans are female, 56.1% are male, with an average age of 37.4 years.
Which brands do BBC fans like most?
BBC fans show strongest brand affinity for Music (1.89×), Germany (1.86×), and TikTok (2.13×) over the country average.
Where do BBC fans live in Germany?
BBC fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do BBC fans also like?
Beyond BBC itself, the audience over-indexes on Germany (1.86×), TikTok (2.13×), Airbnb (2.62×), and Online newspaper (3.17×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- ZDF (12,850,462)
- Sport1 (Netherlands) (10,810,626)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
See BBC audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for BBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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