A data profile of the people who buy, follow and care about BBC iPlayer in United Kingdom — modelled from more than twelve digital signal sources. BBC iPlayer has an estimated audience of 13,705,139 people in United Kingdom.
The average BBC iPlayer fan in United Kingdom is 42.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Sky Broadband, CBBC, Waterloo Road (TV series), with strongest over-indexing on Sky Broadband (1.53× the country average).
Demographically, the BBC iPlayer audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical BBC iPlayer fan in United Kingdom is more female, around 42.0 years old, with strong Creativity tendencies and a notable affinity for Sky Broadband.
The key figures that characterise the BBC iPlayer profile in United Kingdom.
57.1% are female, 42.9% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 42.0 |
| Estimated audience size | 13,705,139 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 29% |
of the worldwide BBC iPlayer audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 64.0% |
| United States | 8.1% |
| Australia | 3.0% |
Where the BBC iPlayer audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~10M | 1.51× | |
| 02 | West Midlands | ~700K | 1.31× | |
| 03 | Yorkshire and the Humber | ~1.5M | 1.30× | |
| 04 | South East | ~2M | 1.15× | |
| 05 | North East | ~500K | 1.06× | |
| 06 | South West | ~1M | 1.04× | |
| 07 | Scotland | ~1M | 0.89× | |
| 08 | Wales | ~700K | 0.89× | |
| 09 | East of England | ~1M | 0.86× | |
| 10 | East Midlands | ~700K | 0.80× | |
| 11 | Northern Ireland | ~300K | 0.71× | |
| 12 | North West | ~700K | 0.49× |
The strongest cross-interests of the BBC iPlayer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peter Capaldi | Movies & TV | 1.88× | ||
| 02 | Cyfrowy Polsat | Movies & TV | 1.74× | ||
| 03 | CBBC | Movies & TV | 1.73× | ||
| 04 | Maltesers | Food & Beverages | 1.72× | ||
| 05 | Mina (singer) | Music & Radio | 1.70× | ||
| 06 | Irvine Welsh | Literature | 1.69× | ||
| 07 | Teletubbies | Kids & Family | 1.66× | ||
| 08 | BBC Online | News | 1.65× | ||
| 09 | Chelsea Clinton | Politics & Society | 1.65× | ||
| 10 | Waterloo Road (TV series) | Movies & TV | 1.59× | ||
| 11 | Fan art | Arts & Culture | 1.58× | ||
| 12 | Ellen Pompeo | Movies & TV | 1.58× | ||
| 13 | Torchwood | Movies & TV | 1.57× | ||
| 14 | Karl Pilkington | Movies & TV | 1.56× | ||
| 15 | Rainn Wilson | Movies & TV | 1.56× | ||
| 16 | Fan fiction | Literature | 1.54× | ||
| 17 | Sky Broadband | Technology & Electronics | 1.53× | ||
| 18 | Unforgiven | Movies & TV | 1.53× | ||
| 19 | Jersey Shore (TV series) | Movies & TV | 1.52× | ||
| 20 | Talk Talk | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.07× | |
| Extroversion | THRILL | 1.05× | |
| Spirituality | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.94× | |
| Career Orientation | POWER | 0.94× | |
| Luxury Orientation | PREMIUM | 0.94× |
BBC iPlayer has an estimated audience of 13,705,139 people in United Kingdom, concentrated in England and South East.
57.1% of BBC iPlayer fans are female, 42.9% are male, with an average age of 42.0 years.
BBC iPlayer fans show strongest brand affinity for Sky Broadband (1.53×), CBBC (1.73×), and Waterloo Road (TV series) (1.59×) over the country average.
BBC iPlayer fans in United Kingdom are most concentrated in England (reach ~10M), South East (reach ~2M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond BBC iPlayer itself, the audience over-indexes on CBBC (1.73×), Waterloo Road (TV series) (1.59×), Teletubbies (1.66×), and Peter Capaldi (1.88×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for BBC iPlayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.