BBC iPlayer Audience in United Kingdom
BBC iPlayer has an estimated audience of 13,183,360 people in United Kingdom. 57.1% are female, 42.9% are male, average age 42.0. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Sky Broadband, CBBC, Waterloo Road (TV series), Teletubbies, Peter Capaldi.
The average BBC iPlayer fan in United Kingdom is 42.0 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Sky Broadband, CBBC, Waterloo Road (TV series), with strongest over-indexing on Sky Broadband (1.53× the country average). Demographically, the BBC iPlayer audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Social Media Usage, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of BBC iPlayer fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 42.0 |
| Estimated audience size | 13,183,360 |
Audience persona
The typical BBC iPlayer fan in United Kingdom is more female, around 42.0 years old, with strong Social Media Usage tendencies and a notable affinity for Sky Broadband.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,887,520 | 1.51× |
| South East | 2,028,128 | 1.15× |
| Yorkshire and the Humber | 1,380,150 | 1.3× |
| South West | 1,122,688 | 1.04× |
| Scotland | 1,058,145 | 0.89× |
| East of England | 1,031,988 | 0.86× |
| East Midlands | 742,499 | 0.8× |
| West Midlands | 741,484 | 1.31× |
| North West | 690,561 | 0.49× |
| Wales | 672,327 | 0.89× |
| North East | 541,897 | 1.06× |
| Northern Ireland | 287,231 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sky Broadband | 1.53× | Technology & Electronics |
| CBBC | 1.73× | Movies & TV |
| Waterloo Road (TV series) | 1.59× | Movies & TV |
| Teletubbies | 1.66× | Kids & Family |
| Peter Capaldi | 1.88× | Movies & TV |
| Talk Talk | 1.5× | Music & Radio |
| Maltesers | 1.72× | Food & Beverages |
| BBC Online | 1.65× | News |
| Fan art | 1.58× | Arts & Culture |
| Karl Pilkington | 1.56× | Movies & TV |
| Ellen Pompeo | 1.58× | Movies & TV |
| Jersey Shore (TV series) | 1.52× | Movies & TV |
| Irvine Welsh | 1.69× | Literature |
| Cyfrowy Polsat | 1.74× | Movies & TV |
| Unforgiven | 1.53× | Movies & TV |
| Torchwood | 1.57× | Movies & TV |
| Chelsea Clinton | 1.65× | Politics & Society |
| Terrence Howard | 1.51× | Movies & TV |
| Rainn Wilson | 1.56× | Movies & TV |
| Fan fiction | 1.54× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.16 |
| Convenience Orientation | PREMIUM | 1.11 |
| Indulgence | JOY | 1.1 |
| Price Sensitivity | PREMIUM | 1.1 |
| Extroversion | THRILL | 1.05 |
| Early Adopter Mentality | POWER | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 63.4% |
| United States | 8.2% |
| Australia | 3.0% |
See BBC iPlayer audiences in other countries
More Movies & TV audiences in United Kingdom
Frequently asked questions
How many fans does BBC iPlayer have in United Kingdom?
BBC iPlayer has an estimated audience of 13,183,360 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of BBC iPlayer fans?
57.1% of BBC iPlayer fans are female, 42.9% are male, with an average age of 42.0 years.
Which brands do BBC iPlayer fans like most?
BBC iPlayer fans show strongest brand affinity for Sky Broadband (1.53×), CBBC (1.73×), and Waterloo Road (TV series) (1.59×) over the country average.
Where do BBC iPlayer fans live in United Kingdom?
BBC iPlayer fans in United Kingdom are most concentrated in England (reach 9,887,520), South East (reach 2,028,128), and Yorkshire and the Humber (reach 1,380,150). These three regions account for the largest share of the active audience.
What other brands do BBC iPlayer fans also like?
Beyond BBC iPlayer itself, the audience over-indexes on CBBC (1.73×), Waterloo Road (TV series) (1.59×), Teletubbies (1.66×), and Peter Capaldi (1.88×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for BBC iPlayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.