BBC iPlayer Audience in United States

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BBC iPlayer has an estimated audience of 1,705,030 people in United States. 54.5% are female, 45.5% are male, average age 38.0. Top regions: California, New York, Florida. Top brand affinities: Friends, Fox News Channel, Superman, Brain, X.

The average BBC iPlayer fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Friends, Fox News Channel, Superman, with strongest over-indexing on Friends (2.22× the country average). Demographically, the BBC iPlayer audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of BBC iPlayer fans

Demographic split for BBC iPlayer audience in United States
MetricValue
Female54.5%
Male45.5%
Average age38.0
Estimated audience size1,705,030

Audience persona

The typical BBC iPlayer fan in United States is balanced, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for BBC iPlayer in United States
RegionReachAffinity
California221,6501.18×
New York166,8661.75×
Florida128,5151.11×
Texas125,9700.86×
Pennsylvania53,9890.94×
Illinois53,0390.93×
North Carolina52,1741.02×
Virginia51,9171.25×
Washington50,9111.49×
New Jersey47,0201.08×
Massachusetts46,9151.4×
Georgia45,5230.87×
Ohio39,6180.75×
Michigan36,7570.82×
Maryland33,3461.14×
Washington, District of Columbia32,8156.4×
Tennessee26,0830.76×
Colorado25,9360.97×
Arizona25,8540.74×
Oregon24,9781.28×
Minnesota22,7820.93×
Indiana22,0890.71×
Missouri20,1940.73×
South Carolina19,7290.77×
Connecticut19,3491.13×
Wisconsin18,3870.72×
Kentucky16,0350.75×
Louisiana15,9960.73×
Alabama15,6950.66×
Nevada13,3310.81×
Oklahoma13,2270.7×
Utah12,9710.85×
Kansas11,8270.88×
Arkansas9,5080.68×
Iowa9,2120.66×
Mississippi7,6690.55×
Maine7,3761.21×
New Mexico6,5860.77×
New Hampshire6,4760.96×
Hawaii6,3630.87×
West Virginia6,3000.79×
Idaho6,0210.7×
Rhode Island5,5511.02×
Nebraska5,2230.61×
Vermont4,0551.35×
Montana3,3700.71×
Delaware3,3550.71×
Alaska2,8290.78×
North Dakota1,8040.52×
South Dakota1,7990.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BBC iPlayer audience
BrandAffinityCategory
Friends2.22×Movies & TV
Fox News Channel1.68×Movies & TV
Superman1.5×Movies & TV
Brain2.63×Health
X1.59×Internet & Social Media
Pinterest1.82×Internet & Social Media
CNN1.82×Movies & TV
Bruce Willis3.8×Movies & TV
Scooby-Doo2.78×Movies & TV
MSN2.06×News
Dogs1.53×Pets & Animals
Animal1.6×Pets & Animals
Thriller movies2.01×Movies & TV
Science fiction movies1.97×Movies & TV
Affiliate2.55×Internet & Social Media
Viral video2.28×Internet & Social Media
Magazines1.54×Literature
Rhythm and blues music1.64×Music & Radio
NBC1.59×Movies & TV
Humour1.54×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BBC iPlayer audience
TraitClusterScore
PatriotismCONSERVATISM2.17
ExtroversionTHRILL1.45
Early Adopter MentalityPOWER1.37
SpiritualityBALANCE1.34
Community OrientationOPEN1.34
Social Media UsageJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for BBC iPlayer
CountryShare
United Kingdom63.4%
United States8.2%
Australia3.0%

See BBC iPlayer audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does BBC iPlayer have in United States?

BBC iPlayer has an estimated audience of 1,705,030 people in United States, concentrated in California and New York.

What is the gender split and age of BBC iPlayer fans?

54.5% of BBC iPlayer fans are female, 45.5% are male, with an average age of 38.0 years.

Which brands do BBC iPlayer fans like most?

BBC iPlayer fans show strongest brand affinity for Friends (2.22×), Fox News Channel (1.68×), and Superman (1.5×) over the country average.

Where do BBC iPlayer fans live in United States?

BBC iPlayer fans in United States are most concentrated in California (reach 221,650), New York (reach 166,866), and Florida (reach 128,515). These three regions account for the largest share of the active audience.

What other brands do BBC iPlayer fans also like?

Beyond BBC iPlayer itself, the audience over-indexes on Fox News Channel (1.68×), Superman (1.5×), Brain (2.63×), and X (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BBC iPlayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.