Rascasse Audience Intelligence

BBC iPlayer Audience in United States

A data profile of the people who buy, follow and care about BBC iPlayer in United States — modelled from more than twelve digital signal sources. BBC iPlayer has an estimated audience of 1,728,098 people in United States.

#165among TV Channel in United States#2562in Movies & TV

The average BBC iPlayer fan in United States is 38.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include FIFA World Cup 2026, Donald Trump, Mitch McConnell, with strongest over-indexing on FIFA World Cup 2026 (1.7× the country average).

Demographically, the BBC iPlayer audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BBC iPlayer fan in United States is balanced, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for FIFA World Cup 2026.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BBC iPlayer profile in United States.

Audience size
1.7M
in United States
Gender
54.5%♀
45.5% male
Age
38.0
average years
Country rank
#15944
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of BBC iPlayer

54.5% are female, 45.5% are male, average age 38.0.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for BBC iPlayer audience in United States
MetricValue
Female54.5%
Male45.5%
Average age38.0
Estimated audience size1,728,098
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the BBC iPlayer audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3917%
40-4918%
50+21%
Fig. 04

Worldwide distribution

8.1%

of the worldwide BBC iPlayer audience comes from United States.

Worldwide audience distribution share by country for BBC iPlayer
CountryShare
United Kingdom64.0%
United States8.1%
Australia3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BBC iPlayer audience in United States is strongest.

Fig. 05

Top regions by affinity

BBC iPlayer fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K5.55×
02New York~200K1.66×
03Vermont~4K1.39×
04Washington~50K1.38×
05Massachusetts~50K1.37×
06Maine~8K1.32×
07Oregon~20K1.24×
08Virginia~50K1.14×
09Connecticut~20K1.14×
10Rhode Island~6K1.11×
11California~200K1.10×
12Florida~100K1.08×
13Maryland~30K1.07×
14New Hampshire~7K1.07×
15New Jersey~50K1.05×
16Alaska~4K1.00×
17North Carolina~50K0.97×
18Kansas~10K0.95×
19Colorado~30K0.94×
20Pennsylvania~50K0.93×
21Illinois~50K0.91×
22Utah~10K0.90×
23Georgia~50K0.89×
24Minnesota~20K0.89×
25Hawaii~6K0.89×
26West Virginia~7K0.87×
27Texas~100K0.85×
28Tennessee~30K0.85×
29Kentucky~20K0.85×
30New Mexico~7K0.85×
31Delaware~4K0.85×
32Idaho~7K0.84×
33South Carolina~20K0.83×
34Montana~4K0.83×
35Oklahoma~20K0.82×
36Michigan~40K0.81×
37Louisiana~20K0.81×
38Nevada~10K0.80×
39Arkansas~10K0.79×
40Arizona~30K0.78×
41Missouri~20K0.77×
42Wisconsin~20K0.77×
43Ohio~40K0.76×
44Indiana~20K0.76×
45Iowa~10K0.74×
46Alabama~20K0.73×
47Nebraska~6K0.73×
48North Dakota~3K0.73×
49Mississippi~10K0.69×
50South Dakota~3K0.67×
Fig. 06

Affinity by region

Affinity by region — BBC iPlayer, United States
0.67×1.00×5.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BBC iPlayer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BBC iPlayer audience
#·InterestCategoryAffinity×
01Bruce WillisMovies & TV3.80×
02Dick Van DykeMovies & TV3.08×
03Scooby-DooMovies & TV2.78×
04BrainHealth2.63×
05AffiliateInternet & Social Media2.55×
06Viral videoInternet & Social Media2.28×
07Mitch McConnellPolitics & Society2.19×
08MSNNews2.06×
09Thriller moviesMovies & TV2.01×
10Science fiction moviesMovies & TV1.97×
11PinterestInternet & Social Media1.82×
12CNNMovies & TV1.82×
13Donald TrumpPolitics & Society1.77×
14FIFA World Cup 2026Sports1.70×
15Rhythm and blues musicMusic & Radio1.64×
16AnimalPets & Animals1.60×
17XInternet & Social Media1.59×
18MagazinesLiterature1.54×
19DogsPets & Animals1.53×
20SupermanMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BBC iPlayer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BBC iPlayer audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.61×
Community OrientationOPEN1.49×
IndividualismJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BBC iPlayer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Design AffinityPREMIUM1.02×
Family OrientationCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BBC iPlayer have in United States?

BBC iPlayer has an estimated audience of 1,728,098 people in United States, concentrated in California and New York.

02

What is the gender split and age of BBC iPlayer fans?

54.5% of BBC iPlayer fans are female, 45.5% are male, with an average age of 38.0 years.

03

Which brands do BBC iPlayer fans like most?

BBC iPlayer fans show strongest brand affinity for FIFA World Cup 2026 (1.7×), Donald Trump (1.77×), and Mitch McConnell (2.19×) over the country average.

04

Where do BBC iPlayer fans live in United States?

BBC iPlayer fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BBC iPlayer fans also like?

Beyond BBC iPlayer itself, the audience over-indexes on Donald Trump (1.77×), Mitch McConnell (2.19×), Dick Van Dyke (3.08×), and Brain (2.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See BBC iPlayer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BBC iPlayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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