Rascasse Audience Intelligence

Affiliate Audience in United States

A data profile of the people who buy, follow and care about Affiliate in United States — modelled from more than twelve digital signal sources. Affiliate has an estimated audience of 35,523,154 people in United States.

#495among Topic in United States#21in Internet & Social Media

The average Affiliate fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, Real property, Fox News Channel, with strongest over-indexing on Chuck Norris (2.9× the country average).

Demographically, the Affiliate audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Affiliate fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Affiliate profile in United States.

Audience size
35.5M
in United States
Gender
60.2%♀
39.8% male
Age
42.9
average years
Country rank
#698
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Affiliate fans

60.2% are female, 39.8% are male, average age 42.9.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Affiliate audience in United States
MetricValue
Female60.2%
Male39.8%
Average age42.9
Estimated audience size35,523,154
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Affiliate audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4925%
50+27%
Fig. 04

Worldwide distribution

82.6%

of the worldwide Affiliate audience comes from United States.

Worldwide audience distribution share by country for Affiliate
CountryShare
United States82.6%
Indonesia2.2%
Canada1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Affiliate audience in United States is strongest.

Fig. 05

Top regions by affinity

Affiliate fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~70K1.37×
02Washington, District of Columbia~100K1.29×
03California~4.5M1.21×
04Hawaii~200K1.21×
05Louisiana~500K1.18×
06New York~2.5M1.17×
07Virginia~1M1.17×
08Mississippi~300K1.13×
09Georgia~1M1.10×
10Arizona~800K1.07×
11Washington~800K1.07×
12Alabama~500K1.07×
13Texas~3M1.06×
14Florida~2.5M1.06×
15North Carolina~1M1.04×
16Nevada~400K1.04×
17Oregon~400K1.03×
18New Jersey~900K1.02×
19Illinois~1M1.01×
20Maryland~600K1.01×
21Kansas~300K1.01×
22Tennessee~700K1.00×
23South Carolina~500K1.00×
24Iowa~300K1.00×
25Michigan~900K0.99×
26Missouri~600K0.99×
27Wisconsin~500K0.99×
28Delaware~100K0.98×
29Pennsylvania~1M0.97×
30Oklahoma~400K0.97×
31Utah~300K0.97×
32South Dakota~80K0.97×
33Alaska~70K0.97×
34Minnesota~500K0.96×
35Arkansas~300K0.96×
36Connecticut~300K0.94×
37Massachusetts~700K0.93×
38Kentucky~400K0.93×
39Idaho~200K0.93×
40Rhode Island~100K0.93×
41Indiana~600K0.92×
42New Mexico~200K0.91×
43West Virginia~200K0.91×
44Colorado~500K0.90×
45New Hampshire~100K0.90×
46Ohio~1M0.89×
47Maine~100K0.88×
48North Dakota~60K0.87×
49Nebraska~200K0.86×
50Montana~80K0.85×
Fig. 06

Affinity by region

Affinity by region — Affiliate, United States
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Affiliate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Affiliate audience
#·InterestCategoryAffinity×
01Hilary DuffMovies & TV3.77×
02Catherine Zeta-JonesMovies & TV3.77×
03Chuck NorrisMovies & TV2.90×
04Real propertyHome & Garden2.43×
05CBS NewsMovies & TV2.38×
06Bruce WillisMovies & TV2.27×
07New York PostNews2.12×
08Made in USABusiness & Career2.01×
09Fox News ChannelMovies & TV1.88×
10Michael JacksonMusic & Radio1.87×
11DentistryBusiness & Career1.86×
12TicketmasterTravel & Leisure1.85×
13GeneticsKids & Family1.78×
14NostalgiaHome & Garden1.78×
15Nonprofit organizationPolitics & Society1.59×
16TMZInternet & Social Media1.55×
17Panda ExpressFood & Beverages1.55×
18TraditionPolitics & Society1.53×
19SubwayFood & Beverages1.51×
20MSNNews1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Affiliate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Affiliate audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
Career OrientationPOWER1.36×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Affiliate audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Pet OwnershipJOY0.75×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Affiliate have in United States?

Affiliate has an estimated audience of 35,523,154 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Affiliate fans?

60.2% of Affiliate fans are female, 39.8% are male, with an average age of 42.9 years.

03

Which brands do Affiliate fans like most?

Affiliate fans show strongest brand affinity for Chuck Norris (2.9×), Real property (2.43×), and Fox News Channel (1.88×) over the country average.

04

Where do Affiliate fans live in United States?

Affiliate fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Affiliate fans also like?

Beyond Affiliate itself, the audience over-indexes on Real property (2.43×), Fox News Channel (1.88×), Nonprofit organization (1.59×), and CBS News (2.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Affiliate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Affiliate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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