Affiliate Audience in United States

Affiliate logo

Affiliate has an estimated audience of 35,523,154 people in United States. 60.2% are female, 39.8% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Pillow, Goop, Home staging, Grinch.

The average Affiliate fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Pillow, Goop, with strongest over-indexing on Israel (2.23× the country average). Demographically, the Affiliate audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Affiliate fans

Demographic split for Affiliate audience in United States
MetricValue
Female60.2%
Male39.8%
Average age42.9
Estimated audience size35,523,154

Audience persona

The typical Affiliate fan in United States is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Affiliate in United States
RegionReachAffinity
California4,988,7921.28×
Texas3,422,1651.12×
Florida2,581,4371.07×
New York2,496,6891.26×
Illinois1,245,6791.05×
Georgia1,230,2861.12×
Pennsylvania1,124,6020.94×
Virginia1,100,4711.27×
North Carolina1,070,4341×
Ohio998,4020.91×
New Jersey949,3801.05×
Michigan909,6710.98×
Washington848,5641.19×
Arizona806,8281.11×
Tennessee695,1340.98×
Massachusetts681,5940.97×
Maryland617,0571.01×
Indiana604,2250.93×
Missouri566,2950.99×
Alabama519,4891.05×
Wisconsin518,3200.97×
South Carolina515,7440.97×
Colorado513,4870.92×
Louisiana513,3521.12×
Minnesota499,0280.98×
Oregon431,1341.06×
Kentucky402,1740.9×
Oklahoma374,6530.95×
Nevada374,4731.09×
Connecticut335,1290.94×
Mississippi313,8391.07×
Iowa312,1681.07×
Utah303,8220.96×
Arkansas278,1010.95×
Kansas260,6230.93×
Hawaii185,5181.21×
New Mexico151,8630.85×
Idaho151,5890.85×
Washington, District of Columbia139,7351.31×
Nebraska135,1070.76×
West Virginia130,5330.79×
New Hampshire120,0480.86×
Maine102,7450.81×
Rhode Island99,1360.88×
Wyoming89,0611.69×
Delaware88,7790.91×
Montana72,2620.73×
Alaska65,7890.87×
South Dakota61,1360.74×
North Dakota56,2190.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Affiliate audience
BrandAffinityCategory
Israel2.23×Travel & Leisure
Pillow1.54×Home & Garden
Goop3.77×Internet & Social Media
Home staging3.45×Home & Garden
Grinch2.38×Movies & TV
Captain America (1990 film)2.65×Movies & TV
JDSU1.78×Business & Career
Wok3.77×Food & Beverages
Governor of Michigan3.77×Politics & Society
Vocal harmony2.23×Music & Radio
Google Home3.02×Technology & Electronics
Historic site1.86×Arts & Culture
Grace Slick3.76×Music & Radio
headspace3.77×Health
Hibachi3.12×Food & Beverages
Jeep Wagoneer2.11×Cars & Mobility
Jezebel (film)2.41×Movies & TV
Cherish (group)3.77×Music & Radio
Jeep Grand Cherokee (WJ)2.14×Cars & Mobility
Corona (band)1.96×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Affiliate audience
TraitClusterScore
ExtroversionTHRILL1.2
Risk AppetiteTHRILL1.13
Need for SecurityCONSERVATISM1.09
Family OrientationCONSERVATISM1.04
IndividualismJOY1.02
Price SensitivityPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for Affiliate
CountryShare
United States82.6%
Indonesia2.2%
Canada1.8%

See Affiliate audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Affiliate have in United States?

Affiliate has an estimated audience of 35,523,154 people in United States, concentrated in California and Texas.

What is the gender split and age of Affiliate fans?

60.2% of Affiliate fans are female, 39.8% are male, with an average age of 42.9 years.

Which brands do Affiliate fans like most?

Affiliate fans show strongest brand affinity for Israel (2.23×), Pillow (1.54×), and Goop (3.77×) over the country average.

Where do Affiliate fans live in United States?

Affiliate fans in United States are most concentrated in California (reach 4,988,792), Texas (reach 3,422,165), and Florida (reach 2,581,437). These three regions account for the largest share of the active audience.

What other brands do Affiliate fans also like?

Beyond Affiliate itself, the audience over-indexes on Pillow (1.54×), Goop (3.77×), Home staging (3.45×), and Grinch (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Affiliate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.