BBC iPlayer Audience in Germany
BBC iPlayer has an estimated audience of 259,265 people in Germany. 50.3% are female, 49.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, TikTok, Germany, Tubi TV, Presenter.
The average BBC iPlayer fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, TikTok, Germany, with strongest over-indexing on Natural World (4.11× the country average). Demographically, the BBC iPlayer audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of BBC iPlayer fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 36.5 |
| Estimated audience size | 259,265 |
Audience persona
The typical BBC iPlayer fan in Germany is balanced, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,730 | 1.04× |
| Bayern | 45,554 | 1.09× |
| Baden-Württemberg | 36,805 | 1.04× |
| Berlin | 32,376 | 2.79× |
| Hessen | 31,194 | 1.58× |
| Niedersachsen | 22,220 | 0.88× |
| Rheinland-Pfalz | 13,442 | 1.03× |
| Sachsen | 7,998 | 0.63× |
| Schleswig-Holstein | 7,207 | 0.77× |
| Hamburg | 6,417 | 1.1× |
| Brandenburg | 6,362 | 0.79× |
| Thüringen | 3,505 | 0.53× |
| Sachsen-Anhalt | 3,195 | 0.48× |
| Saarland | 2,519 | 0.79× |
| Mecklenburg-Vorpommern | 2,442 | 0.49× |
| Bremen | 2,133 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 4.11× | Fashion & Accessoires |
| TikTok | 1.96× | Internet & Social Media |
| Germany | 1.68× | Travel & Leisure |
| Tubi TV | 12.09× | Movies & TV |
| Presenter | 6.48× | Movies & TV |
| Consumer electronics | 1.6× | Technology & Electronics |
| Culture | 1.93× | Literature |
| Current events | 1.92× | Arts & Culture |
| Emily Blunt | 6.46× | Movies & TV |
| BBC | 8.55× | Movies & TV |
| Bruce Willis | 3.72× | Movies & TV |
| X | 2.15× | Internet & Social Media |
| Tagesschau | 1.68× | Movies & TV |
| Lieferando.de | 2.1× | Food & Beverages |
| YouTube | 1.59× | Movies & TV |
| Social media | 1.83× | Business & Career |
| MSN | 3.43× | News |
| Animal | 1.88× | Pets & Animals |
| Jimmy Kimmel | 7.81× | Movies & TV |
| Europe | 1.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.14 |
| Convenience Orientation | PREMIUM | 1.66 |
| Spirituality | BALANCE | 1.65 |
| Sustainability | BALANCE | 1.62 |
| Pet Ownership | JOY | 1.56 |
| Urban Lifestyle | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 63.4% |
| United States | 8.2% |
| Australia | 3.0% |
See BBC iPlayer audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does BBC iPlayer have in Germany?
BBC iPlayer has an estimated audience of 259,265 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BBC iPlayer fans?
50.3% of BBC iPlayer fans are female, 49.7% are male, with an average age of 36.5 years.
Which brands do BBC iPlayer fans like most?
BBC iPlayer fans show strongest brand affinity for Natural World (4.11×), TikTok (1.96×), and Germany (1.68×) over the country average.
Where do BBC iPlayer fans live in Germany?
BBC iPlayer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,730), Bayern (reach 45,554), and Baden-Württemberg (reach 36,805). These three regions account for the largest share of the active audience.
What other brands do BBC iPlayer fans also like?
Beyond BBC iPlayer itself, the audience over-indexes on TikTok (1.96×), Germany (1.68×), Tubi TV (12.09×), and Presenter (6.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BBC iPlayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.