A data profile of the people who buy, follow and care about Mary Berry (food writer) in United Kingdom — modelled from more than twelve digital signal sources. Mary Berry (food writer) has an estimated audience of 1,374,645 people in United Kingdom.
The average Mary Berry (food writer) fan in United Kingdom is 45.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Marco Pierre White, Olivia Colman, Rick Stein, with strongest over-indexing on Marco Pierre White (13.58× the country average).
Demographically, the Mary Berry (food writer) audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mary Berry (food writer) fan in United Kingdom is more female, around 45.6 years old, with strong Indulgence tendencies and a notable affinity for Marco Pierre White.
The key figures that characterise the Mary Berry (food writer) profile in United Kingdom.
69.2% are female, 30.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 45.6 |
| Estimated audience size | 1,374,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 41% |
of the worldwide Mary Berry (food writer) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 66.9% |
| United States | 13.5% |
| Australia | 3.9% |
Where the Mary Berry (food writer) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~100K | 1.27× | |
| 02 | West Midlands | ~70K | 1.25× | |
| 03 | Wales | ~90K | 1.16× | |
| 04 | South East | ~200K | 1.11× | |
| 05 | South West | ~100K | 1.06× | |
| 06 | Northern Ireland | ~40K | 1.06× | |
| 07 | Scotland | ~100K | 1.05× | |
| 08 | North East | ~60K | 1.05× | |
| 09 | East Midlands | ~80K | 0.86× | |
| 10 | East of England | ~100K | 0.85× | |
| 11 | England | ~900K | 0.73× | |
| 12 | North West | ~80K | 0.57× |
The strongest cross-interests of the Mary Berry (food writer) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ready Steady Cook | Food & Beverages | 21.29× | ||
| 02 | Heston Blumenthal | Food & Beverages | 15.38× | ||
| 03 | Marco Pierre White | Food & Beverages | 13.58× | ||
| 04 | Rick Stein | Food & Beverages | 10.81× | ||
| 05 | Saturday Kitchen | Food & Beverages | 9.01× | ||
| 06 | Olivia Colman | Movies & TV | 7.51× | ||
| 07 | Public security | Politics & Society | 7.32× | ||
| 08 | Diabetes mellitus type 2 awareness | Health | 7.11× | ||
| 09 | Joanna Lumley | Movies & TV | 6.71× | ||
| 10 | Crime fiction | Literature | 3.68× | ||
| 11 | Garden centre | Home & Garden | 3.46× | ||
| 12 | Breaking news | Movies & TV | 2.99× | ||
| 13 | Home Appliances | Home & Garden | 2.82× | ||
| 14 | Air travel | Travel & Leisure | 2.55× | ||
| 15 | Energy | Home & Garden | 2.31× | ||
| 16 | Lidl | Shopping | 2.29× | ||
| 17 | EBay | Shopping | 2.22× | ||
| 18 | IKEA | Home & Garden | 2.11× | ||
| 19 | Cooking | Food & Beverages | 1.90× | ||
| 20 | Restaurants | Food & Beverages | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.84× | |
| Healthy Lifestyle | BALANCE | 1.80× | |
| Convenience Orientation | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Risk Appetite | THRILL | 0.73× | |
| Mindfulness | BALANCE | 0.91× |
Mary Berry (food writer) has an estimated audience of 1,374,645 people in United Kingdom, concentrated in England and South East.
69.2% of Mary Berry (food writer) fans are female, 30.8% are male, with an average age of 45.6 years.
Mary Berry (food writer) fans show strongest brand affinity for Marco Pierre White (13.58×), Olivia Colman (7.51×), and Rick Stein (10.81×) over the country average.
Mary Berry (food writer) fans in United Kingdom are most concentrated in England (reach ~900K), South East (reach ~200K), and Yorkshire and the Humber (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mary Berry (food writer) itself, the audience over-indexes on Olivia Colman (7.51×), Rick Stein (10.81×), Heston Blumenthal (15.38×), and Breaking news (2.99×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mary Berry (food writer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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