Saturday Kitchen has an estimated audience of 1.7M people in United Kingdom.
The average Saturday Kitchen fan in United Kingdom is 51.9 years old, more female, and lives primarily in South East.
By number of fans, Saturday Kitchen ranks #82 among the 3224 objects in TV series in United Kingdom — 0.7× the group median.
Its fans are 9.7 years older than the group average of 42.2.
Women make up 72.6% of the fan base, 14.4 percentage points more than the group average.
Compared with the other 3223 objects in TV series, Saturday Kitchen fans stand out for their interest in Delia Smith, Rick Stein and Mary Berry (food writer).
Most fans live in South East, East of England, West Midlands.
Top affinities include Delia Smith, Rick Stein, Mary Berry (food writer), with strongest over-indexing on Delia Smith (10.74× the country average).
Demographically, the Saturday Kitchen audience skews more female with an average age of 51.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Saturday Kitchen fan in United Kingdom is more female, around 51.9 years old, with strong Quality Awareness tendencies and a notable affinity for Delia Smith.
72.6% are female, 27.4% are male, average age 51.9.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 51.9 |
| Estimated audience size | 1.7M |
| Age bracket | Share | % |
|---|---|---|
| 16-24 | 1% | |
| 25-34 | 6% | |
| 35-44 | 13% | |
| 45-54 | 27% | |
| 55+ | 51% |
of the worldwide Saturday Kitchen audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 90.5% |
| Japan | 1.9% |
| Ireland | 1.8% |
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~100K | 1.23× | |
| 02 | Yorkshire and the Humber | ~200K | 1.16× | |
| 03 | West Midlands | ~200K | 1.15× | |
| 04 | East of England | ~200K | 1.14× | |
| 05 | South East | ~300K | 1.10× | |
| 06 | Scotland | ~100K | 1.07× | |
| 07 | North East | ~70K | 1.07× | |
| 08 | South West | ~100K | 0.99× | |
| 09 | East Midlands | ~100K | 0.84× | |
| 10 | Northern Ireland | ~30K | 0.71× | |
| 11 | North West | ~100K | 0.57× |
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Delia Smith | Food & Beverages | 10.74× | ||
| 02 | Rick Stein | Food & Beverages | 9.20× | ||
| 03 | Mary Berry (food writer) | Movies & TV | 9.01× | ||
| 04 | Hairy Bikers | Food & Beverages | 8.94× | ||
| 05 | Anthony Bourdain | Food & Beverages | 8.47× | ||
| 06 | Heston Blumenthal | Food & Beverages | 8.00× | ||
| 07 | Marco Pierre White | Food & Beverages | 6.17× | ||
| 08 | Nigella Lawson | Food & Beverages | 5.62× | ||
| 09 | Gordon Ramsey | Food & Beverages | 5.34× | ||
| 10 | Jamie Oliver | Food & Beverages | 5.01× | ||
| 11 | Gordon Ramsay | Food & Beverages | 3.80× | ||
| 12 | Couch | Home & Garden | 2.47× | ||
| 13 | Ocado | Shopping | 2.18× | ||
| 14 | Recipes | Food & Beverages | 2.00× | ||
| 15 | Morrisons | Food & Beverages | 1.85× | ||
| 16 | Royal Mail | Business & Career | 1.84× | ||
| 17 | Home Bargains | Shopping | 1.77× | ||
| 18 | Waterstones | Literature | 1.76× | ||
| 19 | Very (online retailer) | Shopping | 1.67× | ||
| 20 | Tesco | Shopping | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.88× | |
| Design Affinity | PREMIUM | 1.84× | |
| Indulgence | JOY | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.97× | |
| Social Media Usage | JOY | 0.99× | |
| Luxury Orientation | PREMIUM | 1.00× |
Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/saturday-kitchen-162266” · Methodology