Golden Globe Award Audience in United States
Golden Globe Award has an estimated audience of 24,985,630 people in United States. 60.1% are female, 39.9% are male, average age 42.6. Top regions: California, New York, Texas. Top brand affinities: Rock music, Nature, Ana de Armas, NBC, Batman.
The average Golden Globe Award fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Rock music, Nature, Ana de Armas, with strongest over-indexing on Rock music (1.71× the country average). Demographically, the Golden Globe Award audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Event · Subtype: Award
Demographics of Golden Globe Award fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 42.6 |
| Estimated audience size | 24,985,630 |
Audience persona
The typical Golden Globe Award fan in United States is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Rock music.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 4,472,846 | 1.63× |
| New York | 2,247,908 | 1.61× |
| Texas | 2,106,072 | 0.98× |
| Florida | 1,733,218 | 1.02× |
| Illinois | 1,208,336 | 1.45× |
| Pennsylvania | 1,048,401 | 1.25× |
| New Jersey | 825,531 | 1.3× |
| Massachusetts | 789,779 | 1.6× |
| Ohio | 767,189 | 1× |
| North Carolina | 754,678 | 1× |
| Georgia | 746,529 | 0.97× |
| Virginia | 689,862 | 1.13× |
| Washington | 635,727 | 1.27× |
| Michigan | 612,752 | 0.94× |
| Colorado | 503,440 | 1.28× |
| Maryland | 466,972 | 1.09× |
| Tennessee | 463,694 | 0.93× |
| Minnesota | 439,995 | 1.23× |
| Missouri | 431,217 | 1.07× |
| Wisconsin | 401,233 | 1.07× |
| Connecticut | 380,982 | 1.52× |
| Oregon | 378,617 | 1.32× |
| Indiana | 378,304 | 0.83× |
| South Carolina | 306,809 | 0.82× |
| Kentucky | 273,267 | 0.87× |
| Oklahoma | 251,709 | 0.91× |
| Nevada | 250,413 | 1.04× |
| Utah | 244,939 | 1.09× |
| Louisiana | 240,375 | 0.75× |
| Kansas | 197,664 | 1× |
| Iowa | 188,994 | 0.92× |
| Arizona | 188,758 | 0.37× |
| Washington, District of Columbia | 139,937 | 1.86× |
| Arkansas | 134,549 | 0.65× |
| Mississippi | 119,720 | 0.58× |
| New Hampshire | 116,337 | 1.18× |
| Nebraska | 115,292 | 0.92× |
| New Mexico | 113,052 | 0.9× |
| Idaho | 106,664 | 0.85× |
| Hawaii | 102,643 | 0.96× |
| Maine | 92,521 | 1.03× |
| Rhode Island | 92,035 | 1.16× |
| West Virginia | 78,762 | 0.68× |
| Alabama | 70,946 | 0.2× |
| Delaware | 58,664 | 0.85× |
| Montana | 55,642 | 0.8× |
| Vermont | 48,323 | 1.1× |
| South Dakota | 35,932 | 0.62× |
| North Dakota | 30,293 | 0.59× |
| Wyoming | 22,706 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rock music | 1.71× | Music & Radio |
| Nature | 1.7× | Home & Garden |
| Ana de Armas | 3.89× | Movies & TV |
| NBC | 1.7× | Movies & TV |
| Batman | 2.37× | Movies & TV |
| Friendship | 1.64× | Kids & Family |
| John Candy | 5.53× | Movies & TV |
| Hollywood | 1.92× | Travel & Leisure |
| Barbie | 2.49× | Movies & TV |
| Peacemaker | 1.54× | Movies & TV |
| Diane Keaton | 2.49× | Movies & TV |
| Google Maps | 1.54× | Internet & Social Media |
| Malin Åkerman | 4.38× | Fashion & Accessoires |
| Scooby-Doo | 2.02× | Movies & TV |
| The Gilded Age | 1.95× | Movies & TV |
| Country | 1.56× | Travel & Leisure |
| DirecTV | 1.66× | Movies & TV |
| Day | 1.67× | Business & Career |
| Ann-Margret | 6.23× | Movies & TV |
| Atlanta | 1.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.42 |
| Tradition | CONSERVATISM | 1.26 |
| Community Orientation | OPEN | 1.16 |
| Social Media Usage | JOY | 1.13 |
| Mindfulness | BALANCE | 1.09 |
| Sustainability | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.1% |
| United Kingdom | 9.4% |
| Canada | 4.5% |
See Golden Globe Award audiences in other countries
More Award audiences in United States
- Emmy Award (17,222,339)
- Tony Award (10,908,750)
- Academy Award for Best Actor (4,359,121)
- Academy Award for Best Picture (3,040,473)
- Academy Award for Best Actress (3,013,315)
Frequently asked questions
How many fans does Golden Globe Award have in United States?
Golden Globe Award has an estimated audience of 24,985,630 people in United States, concentrated in California and New York.
What is the gender split and age of Golden Globe Award fans?
60.1% of Golden Globe Award fans are female, 39.9% are male, with an average age of 42.6 years.
Which brands do Golden Globe Award fans like most?
Golden Globe Award fans show strongest brand affinity for Rock music (1.71×), Nature (1.7×), and Ana de Armas (3.89×) over the country average.
Where do Golden Globe Award fans live in United States?
Golden Globe Award fans in United States are most concentrated in California (reach 4,472,846), New York (reach 2,247,908), and Texas (reach 2,106,072). These three regions account for the largest share of the active audience.
What other brands do Golden Globe Award fans also like?
Beyond Golden Globe Award itself, the audience over-indexes on Nature (1.7×), Ana de Armas (3.89×), NBC (1.7×), and Batman (2.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Golden Globe Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.