A data profile of the people who buy, follow and care about Golden Globe Award in United States — modelled from more than twelve digital signal sources. Golden Globe Award has an estimated audience of 24,984,954 people in United States.
The average Golden Globe Award fan in United States is 42.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Rock music, Nature, NBC, with strongest over-indexing on Rock music (1.71× the country average).
Demographically, the Golden Globe Award audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Golden Globe Award fan in United States is more female, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for Rock music.
The key figures that characterise the Golden Globe Award profile in United States.
60.1% are female, 39.9% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 42.6 |
| Estimated audience size | 24,984,954 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Golden Globe Award audience comes from United States.
| Country | Share |
|---|---|
| United States | 53.1% |
| United Kingdom | 9.2% |
| Canada | 4.4% |
Where the Golden Globe Award audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~100K | 1.88× | |
| 02 | New York | ~2.5M | 1.68× | |
| 03 | Massachusetts | ~800K | 1.57× | |
| 04 | California | ~4.5M | 1.56× | |
| 05 | Illinois | ~1M | 1.42× | |
| 06 | Connecticut | ~400K | 1.42× | |
| 07 | Oregon | ~400K | 1.31× | |
| 08 | Colorado | ~500K | 1.27× | |
| 09 | Vermont | ~60K | 1.27× | |
| 10 | New Jersey | ~800K | 1.26× | |
| 11 | Washington | ~600K | 1.24× | |
| 12 | Pennsylvania | ~1M | 1.23× | |
| 13 | Minnesota | ~400K | 1.21× | |
| 14 | Rhode Island | ~100K | 1.20× | |
| 15 | New Hampshire | ~100K | 1.14× | |
| 16 | Virginia | ~700K | 1.10× | |
| 17 | Maryland | ~500K | 1.08× | |
| 18 | Wisconsin | ~400K | 1.07× | |
| 19 | Maine | ~90K | 1.06× | |
| 20 | Utah | ~200K | 1.03× | |
| 21 | Missouri | ~400K | 0.99× | |
| 22 | Hawaii | ~100K | 0.98× | |
| 23 | Ohio | ~700K | 0.97× | |
| 24 | Nevada | ~200K | 0.97× | |
| 25 | North Carolina | ~700K | 0.96× | |
| 26 | Delaware | ~70K | 0.96× | |
| 27 | Georgia | ~700K | 0.95× | |
| 28 | Nebraska | ~100K | 0.95× | |
| 29 | Florida | ~1.5M | 0.94× | |
| 30 | Iowa | ~200K | 0.94× | |
| 31 | Kansas | ~200K | 0.94× | |
| 32 | Michigan | ~600K | 0.93× | |
| 33 | New Mexico | ~100K | 0.89× | |
| 34 | Texas | ~2M | 0.87× | |
| 35 | Tennessee | ~400K | 0.87× | |
| 36 | Montana | ~60K | 0.86× | |
| 37 | Idaho | ~100K | 0.84× | |
| 38 | Oklahoma | ~200K | 0.83× | |
| 39 | Kentucky | ~300K | 0.82× | |
| 40 | Indiana | ~400K | 0.81× | |
| 41 | South Carolina | ~300K | 0.81× | |
| 42 | Louisiana | ~200K | 0.76× | |
| 43 | Arizona | ~400K | 0.75× | |
| 44 | South Dakota | ~40K | 0.73× | |
| 45 | West Virginia | ~80K | 0.71× | |
| 46 | North Dakota | ~40K | 0.71× | |
| 47 | Arkansas | ~100K | 0.68× | |
| 48 | Alaska | ~30K | 0.64× | |
| 49 | Mississippi | ~100K | 0.61× | |
| 50 | Alabama | ~200K | 0.55× |
The strongest cross-interests of the Golden Globe Award audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ann-Margret | Movies & TV | 6.23× | ||
| 02 | John Candy | Movies & TV | 5.53× | ||
| 03 | Ana de Armas | Movies & TV | 3.89× | ||
| 04 | Diane Keaton | Movies & TV | 2.49× | ||
| 05 | Barbie | Movies & TV | 2.49× | ||
| 06 | Batman | Movies & TV | 2.37× | ||
| 07 | Scooby-Doo | Movies & TV | 2.02× | ||
| 08 | Hollywood | Travel & Leisure | 1.92× | ||
| 09 | Nancy Mace | Politics & Society | 1.92× | ||
| 10 | Atlanta | Travel & Leisure | 1.82× | ||
| 11 | Lindsey Graham | Politics & Society | 1.72× | ||
| 12 | Rock music | Music & Radio | 1.71× | ||
| 13 | Nature | Home & Garden | 1.70× | ||
| 14 | NBC | Movies & TV | 1.70× | ||
| 15 | Day | Business & Career | 1.67× | ||
| 16 | DirecTV | Movies & TV | 1.66× | ||
| 17 | Friendship | Kids & Family | 1.64× | ||
| 18 | Country | Travel & Leisure | 1.56× | ||
| 19 | Peacemaker | Movies & TV | 1.54× | ||
| 20 | Google Maps | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.20× | |
| Patriotism | CONSERVATISM | 1.19× | |
| Mindfulness | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.88× | |
| Sports Activity | POWER | 0.89× | |
| Luxury Orientation | PREMIUM | 0.93× |
Golden Globe Award has an estimated audience of 24,984,954 people in United States, concentrated in California and New York.
60.1% of Golden Globe Award fans are female, 39.9% are male, with an average age of 42.6 years.
Golden Globe Award fans show strongest brand affinity for Rock music (1.71×), Nature (1.7×), and NBC (1.7×) over the country average.
Golden Globe Award fans in United States are most concentrated in California (reach ~4.5M), New York (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Golden Globe Award itself, the audience over-indexes on Nature (1.7×), NBC (1.7×), Ana de Armas (3.89×), and Friendship (1.64×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Golden Globe Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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