Guess Who? Audience in United States

Guess Who? logo

Guess Who? has an estimated audience of 482,144 people in United States. 42.2% are female, 57.8% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Torchlight, GILT, Nipsey Hussle, Historic site, Bank account.

The average Guess Who? fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Torchlight, GILT, Nipsey Hussle, with strongest over-indexing on Torchlight (81.39× the country average). Demographically, the Guess Who? audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Card game

Demographics of Guess Who? fans

Demographic split for Guess Who? audience in United States
MetricValue
Female42.2%
Male57.8%
Average age35.6
Estimated audience size482,144

Audience persona

The typical Guess Who? fan in United States is more male, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Torchlight.

Top regions in United States

Top regions ranked by reach for Guess Who? in United States
RegionReachAffinity
California51,3600.97×
Texas39,3380.95×
Florida31,7250.97×
New York27,1801.01×
Pennsylvania17,1611.06×
Illinois16,5461.03×
Ohio15,6011.05×
Georgia14,3000.96×
North Carolina13,8780.96×
Michigan13,8351.1×
Arkansas13,7933.47×
Virginia11,6941×
New Jersey11,4690.94×
Arizona10,3021.05×
Washington9,9901.03×
Indiana9,6201.09×
Tennessee9,4360.98×
Massachusetts9,2930.98×
Missouri8,4851.09×
Maryland7,6190.92×
Wisconsin7,1830.99×
Minnesota7,1621.04×
Alabama6,7641×
Colorado6,7520.89×
South Carolina6,7220.93×
Kentucky6,1411.02×
Oklahoma5,7701.08×
Louisiana5,6460.91×
Oregon5,3920.98×
Utah4,8301.12×
Connecticut4,6780.97×
Iowa4,0821.03×
Nevada4,0160.86×
Kansas3,8801.02×
Mississippi3,2360.81×
Nebraska2,6261.09×
Idaho2,2500.93×
West Virginia1,9520.87×
New Mexico1,8410.76×
New Hampshire1,8390.97×
Hawaii1,7060.82×
Maine1,5280.88×
Rhode Island1,4590.95×
Washington, District of Columbia1,3020.9×
Delaware1,0980.83×
Montana1,0510.79×
South Dakota9940.89×
North Dakota9550.96×
Alaska8240.8×
Vermont7260.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guess Who? audience
BrandAffinityCategory
Torchlight81.39×Games
GILT31.78×Shopping
Nipsey Hussle9.8×Music & Radio
Historic site5.27×Arts & Culture
Bank account3.01×Business & Career
Theocracy9.57×Music & Radio
Elsword18.57×Games
Combat sport1.77×Sports
Alaska1.67×Travel & Leisure
Home equity1.88×Home & Garden
Kāhala, Hawaii16.1×Travel & Leisure
Grinch2.85×Movies & TV
REC TEC Grills12.28×Sports
Columbia, Missouri6.27×Travel & Leisure
Home staging3.27×Home & Garden
Vocal harmony2.79×Music & Radio
Urban horticulture2.16×Home & Garden
3D printing1.52×Technology & Electronics
Personalised Gifts2.26×Home & Garden
Assassin's Creed II3.72×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guess Who? audience
TraitClusterScore
Luxury OrientationPREMIUM3.55
Risk AppetiteTHRILL2.02
Early Adopter MentalityPOWER1.47
Design AffinityPREMIUM1.36
LGBTQ+ IdentityOPEN1.33
Healthy LifestyleBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Guess Who?
CountryShare
United States38.6%
United Kingdom12.1%
Canada9.0%

See Guess Who? audiences in other countries

More Card game audiences in United States

Frequently asked questions

How many fans does Guess Who? have in United States?

Guess Who? has an estimated audience of 482,144 people in United States, concentrated in California and Texas.

What is the gender split and age of Guess Who? fans?

42.2% of Guess Who? fans are female, 57.8% are male, with an average age of 35.6 years.

Which brands do Guess Who? fans like most?

Guess Who? fans show strongest brand affinity for Torchlight (81.39×), GILT (31.78×), and Nipsey Hussle (9.8×) over the country average.

Where do Guess Who? fans live in United States?

Guess Who? fans in United States are most concentrated in California (reach 51,360), Texas (reach 39,338), and Florida (reach 31,725). These three regions account for the largest share of the active audience.

What other brands do Guess Who? fans also like?

Beyond Guess Who? itself, the audience over-indexes on GILT (31.78×), Nipsey Hussle (9.8×), Historic site (5.27×), and Bank account (3.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guess Who?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.