Rascasse Audience Intelligence

Guess Who? Audience in United States

A data profile of the people who buy, follow and care about Guess Who? in United States — modelled from more than twelve digital signal sources. Guess Who? has an estimated audience of 541,187 people in United States.

#3043among Movie / TV Show / Series in United States#6517in Movies & TV

The average Guess Who? fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include RWBY, Regus, Pantone, with strongest over-indexing on RWBY (314.35× the country average).

Demographically, the Guess Who? audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guess Who? fan in United States is more male, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for RWBY.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guess Who? profile in United States.

Audience size
541K
in United States
Gender
42.2%♀
57.8% male
Age
35.6
average years
Country rank
#34985
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guess Who? viewers

42.2% are female, 57.8% are male, average age 35.6.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Guess Who? audience in United States
MetricValue
Female42.2%
Male57.8%
Average age35.6
Estimated audience size541,187
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Guess Who? audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3928%
40-4914%
50+11%
Fig. 04

Worldwide distribution

39.0%

of the worldwide Guess Who? audience comes from United States.

Worldwide audience distribution share by country for Guess Who?
CountryShare
United States39.0%
United Kingdom11.7%
France9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guess Who? audience in United States is strongest.

Fig. 05

Top regions by affinity

Guess Who? fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K4.72×
02Michigan~10K1.07×
03Utah~5K1.07×
04Minnesota~7K1.06×
05Missouri~8K1.05×
06Oklahoma~6K1.05×
07Ohio~20K1.04×
08Iowa~4K1.04×
09Nebraska~3K1.04×
10New Hampshire~2K1.04×
11North Dakota~1K1.04×
12Indiana~9K1.03×
13Kentucky~6K1.03×
14Pennsylvania~20K1.02×
15Arizona~10K1.01×
16Alabama~7K1.00×
17Kansas~4K0.99×
18Rhode Island~2K0.99×
19Illinois~20K0.98×
20Washington~9K0.97×
21Connecticut~5K0.97×
22New York~30K0.95×
23Massachusetts~9K0.95×
24Wisconsin~7K0.95×
25Virginia~10K0.94×
26South Dakota~1K0.94×
27Oregon~5K0.93×
28West Virginia~2K0.93×
29Maine~2K0.93×
30Florida~30K0.92×
31Georgia~10K0.92×
32Tennessee~9K0.92×
33Idaho~2K0.92×
34New Jersey~10K0.91×
35Delaware~1K0.91×
36Vermont<1K0.91×
37Texas~40K0.90×
38North Carolina~10K0.90×
39Louisiana~6K0.90×
40California~50K0.89×
41Maryland~7K0.88×
42South Carolina~6K0.88×
43Washington, District of Columbia~1K0.87×
44Alaska<1K0.87×
45Colorado~6K0.85×
46Nevada~4K0.85×
47Mississippi~3K0.85×
48Hawaii~2K0.84×
49Montana~1K0.84×
50New Mexico~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Guess Who?, United States
0.78×1.00×4.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guess Who? audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guess Who? audience
#·InterestCategoryAffinity×
01RWBYMovies & TV314.35×
02RegusBusiness & Career75.04×
03Bank for International SettlementsPolitics & Society63.36×
04PersolFashion & Accessoires44.02×
05PantoneBusiness & Career40.13×
06Candy LandGames18.51×
07Ezekiel ElliottSports17.25×
08Sunglass HutFashion & Accessoires16.75×
09Michael CaineMovies & TV15.48×
10Once upon a timeMovies & TV12.35×
11Maggie GyllenhaalMovies & TV12.10×
12Susan SarandonMovies & TV12.00×
13Amy AdamsMovies & TV11.05×
14Saoirse RonanMovies & TV10.87×
15Heath LedgerMovies & TV10.06×
16Sophia BushMovies & TV9.46×
17Jonah HillMovies & TV7.19×
18Jake GyllenhaalMovies & TV6.15×
19ZootopiaMovies & TV6.01×
20Planet FitnessSports3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guess Who? audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guess Who? audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
Convenience OrientationPREMIUM1.42×
Urban LifestyleOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guess Who? audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.91×
DIY MentalityTHRILL0.93×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guess Who? have in United States?

Guess Who? has an estimated audience of 541,187 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guess Who? viewers?

42.2% of Guess Who? fans are female, 57.8% are male, with an average age of 35.6 years.

03

Which brands do Guess Who? fans like most?

Guess Who? fans show strongest brand affinity for RWBY (314.35×), Regus (75.04×), and Pantone (40.13×) over the country average.

04

Where do Guess Who? fans live in United States?

Guess Who? fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Guess Who? fans also like?

Beyond Guess Who? itself, the audience over-indexes on Regus (75.04×), Pantone (40.13×), Persol (44.02×), and Sunglass Hut (16.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Guess Who? audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Guess Who?. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →