Rascasse Audience Intelligence

RWBY Audience in United States

A data profile of the people who buy, follow and care about RWBY in United States — modelled from more than twelve digital signal sources. RWBY has an estimated audience of 612,777 people in United States.

#2795among Movie / TV Show / Series in United States#6050in Movies & TV

The average RWBY fan in United States is 26.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Weekend Max Mara, Guess Who?, Rooster Teeth, with strongest over-indexing on Weekend Max Mara (11306.83× the country average).

Demographically, the RWBY audience skews more male with an average age of 26.4, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RWBY fan in United States is more male, around 26.4 years old, with strong Tradition tendencies and a notable affinity for Weekend Max Mara.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RWBY profile in United States.

Audience size
613K
in United States
Gender
40.5%♀
59.5% male
Age
26.4
average years
Country rank
#32399
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RWBY viewers

40.5% are female, 59.5% are male, average age 26.4.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for RWBY audience in United States
MetricValue
Female40.5%
Male59.5%
Average age26.4
Estimated audience size612,777
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the RWBY audience in United States
Age bracketShare%
16-1953%
20-2930%
30-399%
40-495%
50+2%
Fig. 04

Worldwide distribution

37.1%

of the worldwide RWBY audience comes from United States.

Worldwide audience distribution share by country for RWBY
CountryShare
United States37.1%
Japan8.0%
United Arab Emirates5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RWBY audience in United States is strongest.

Fig. 05

Top regions by affinity

RWBY fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~4K1.31×
02Nevada~8K1.30×
03New Mexico~4K1.28×
04Utah~7K1.20×
05Washington~10K1.18×
06Hawaii~3K1.18×
07Alaska~2K1.17×
08Kansas~6K1.16×
09Oklahoma~8K1.15×
10Arkansas~6K1.15×
11Maine~2K1.12×
12California~70K1.11×
13Virginia~20K1.11×
14North Dakota~1K1.11×
15Texas~60K1.10×
16Kentucky~8K1.09×
17Georgia~20K1.07×
18Louisiana~8K1.07×
19Oregon~8K1.07×
20Arizona~10K1.05×
21Alabama~9K1.03×
22Ohio~20K1.01×
23South Dakota~1K1.01×
24Iowa~5K1.00×
25Indiana~10K0.99×
26Missouri~10K0.99×
27Minnesota~9K0.99×
28West Virginia~3K0.99×
29Rhode Island~2K0.99×
30Tennessee~10K0.98×
31Maryland~10K0.98×
32North Carolina~20K0.97×
33Michigan~20K0.95×
34Nebraska~3K0.94×
35Mississippi~5K0.93×
36Illinois~20K0.92×
37New York~30K0.91×
38Montana~2K0.90×
39South Carolina~8K0.89×
40Colorado~9K0.88×
41Florida~40K0.87×
42Pennsylvania~20K0.87×
43Connecticut~5K0.86×
44Vermont<1K0.86×
45New Jersey~10K0.82×
46Massachusetts~10K0.82×
47Wisconsin~8K0.82×
48New Hampshire~2K0.81×
49Delaware~1K0.78×
50Washington, District of Columbia~1K0.68×
Fig. 06

Affinity by region

Affinity by region — RWBY, United States
0.68×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RWBY audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RWBY audience
#·InterestCategoryAffinity×
01Weekend Max MaraFashion & Accessoires11306.83×
02Guess Who?Movies & TV314.35×
03Sangmyung UniversityBusiness & Career139.96×
04Rooster TeethBusiness & Career121.98×
05Double Negative (VFX)Business & Career100.43×
06FilmwebMovies & TV85.76×
07Red vs. BlueMovies & TV65.76×
08SnipesShopping57.53×
09Code GeassMovies & TV27.13×
10Gurren LagannMovies & TV18.11×
11ToothlessMovies & TV16.49×
12LatteFood & Beverages14.43×
13K (anime)Literature10.87×
14MangakaLiterature9.74×
15FunimationMovies & TV9.04×
16Final FantasyGames7.56×
17CrunchyrollGames5.74×
18Pokémon (video game series)Games4.91×
19GodzillaMovies & TV4.86×
20TwitchGames3.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RWBY audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RWBY audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.60×
ExtroversionTHRILL1.35×
Social Media UsageJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RWBY audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.62×
Quality AwarenessPREMIUM0.68×
Family OrientationCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RWBY have in United States?

RWBY has an estimated audience of 612,777 people in United States, concentrated in California and Texas.

02

What is the gender split and age of RWBY viewers?

40.5% of RWBY fans are female, 59.5% are male, with an average age of 26.4 years.

03

Which brands do RWBY fans like most?

RWBY fans show strongest brand affinity for Weekend Max Mara (11306.83×), Guess Who? (314.35×), and Rooster Teeth (121.98×) over the country average.

04

Where do RWBY fans live in United States?

RWBY fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do RWBY fans also like?

Beyond RWBY itself, the audience over-indexes on Guess Who? (314.35×), Rooster Teeth (121.98×), Latte (14.43×), and Sangmyung University (139.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for RWBY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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