RWBY Audience in United States
RWBY has an estimated audience of 616,264 people in United States. 40.5% are female, 59.5% are male, average age 26.4. Top regions: California, Texas, Florida. Top brand affinities: Weekend Max Mara, Guess Who?, Rooster Teeth, Latte, Sangmyung University.
The average RWBY fan in United States is 26.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Weekend Max Mara, Guess Who?, Rooster Teeth, with strongest over-indexing on Weekend Max Mara (11306.83× the country average). Demographically, the RWBY audience skews more male with an average age of 26.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of RWBY fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 26.4 |
| Estimated audience size | 616,264 |
Audience persona
The typical RWBY fan in United States is more male, around 26.4 years old, with strong Extroversion tendencies and a notable affinity for Weekend Max Mara.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 76,903 | 1.13× |
| Texas | 58,970 | 1.11× |
| Florida | 37,495 | 0.9× |
| New York | 31,731 | 0.92× |
| Georgia | 21,525 | 1.13× |
| Ohio | 20,562 | 1.08× |
| Illinois | 20,416 | 0.99× |
| North Carolina | 18,337 | 0.99× |
| Pennsylvania | 18,274 | 0.88× |
| Virginia | 16,949 | 1.13× |
| Michigan | 15,891 | 0.99× |
| Washington | 15,329 | 1.24× |
| New Jersey | 13,553 | 0.86× |
| Arizona | 13,531 | 1.08× |
| Tennessee | 12,320 | 1× |
| Indiana | 11,279 | 1× |
| Maryland | 10,905 | 1.03× |
| Massachusetts | 10,181 | 0.84× |
| Missouri | 9,893 | 1× |
| Alabama | 9,422 | 1.09× |
| Colorado | 8,903 | 0.92× |
| Minnesota | 8,892 | 1.01× |
| Nevada | 8,256 | 1.39× |
| Kentucky | 8,175 | 1.06× |
| Louisiana | 8,021 | 1.01× |
| South Carolina | 7,936 | 0.86× |
| Oregon | 7,714 | 1.09× |
| Oklahoma | 7,620 | 1.11× |
| Wisconsin | 7,429 | 0.8× |
| Utah | 6,799 | 1.23× |
| Kansas | 5,943 | 1.22× |
| Arkansas | 5,825 | 1.15× |
| Connecticut | 5,400 | 0.87× |
| Iowa | 4,969 | 0.98× |
| Mississippi | 4,260 | 0.84× |
| Idaho | 3,949 | 1.28× |
| New Mexico | 3,174 | 1.03× |
| Hawaii | 3,163 | 1.19× |
| Maine | 2,894 | 1.31× |
| West Virginia | 2,772 | 0.97× |
| Nebraska | 2,614 | 0.85× |
| Rhode Island | 1,845 | 0.94× |
| New Hampshire | 1,790 | 0.74× |
| Alaska | 1,548 | 1.17× |
| Montana | 1,530 | 0.89× |
| South Dakota | 1,299 | 0.91× |
| North Dakota | 1,290 | 1.02× |
| Washington, District of Columbia | 1,142 | 0.62× |
| Delaware | 1,050 | 0.62× |
| Wyoming | 783 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weekend Max Mara | 11306.83× | Fashion & Accessoires |
| Guess Who? | 314.35× | Movies & TV |
| Rooster Teeth | 121.98× | Business & Career |
| Latte | 14.43× | Food & Beverages |
| Sangmyung University | 139.96× | Business & Career |
| Snipes | 57.53× | Shopping |
| K (anime) | 10.87× | Literature |
| Red vs. Blue | 65.76× | Movies & TV |
| Godzilla | 4.86× | Movies & TV |
| Code Geass | 27.13× | Movies & TV |
| Filmweb | 85.76× | Movies & TV |
| Funimation | 9.04× | Movies & TV |
| Double Negative (VFX) | 100.43× | Business & Career |
| Toothless | 16.49× | Movies & TV |
| Final Fantasy | 7.56× | Games |
| Superman | 1.81× | Movies & TV |
| Pokémon (video game series) | 4.91× | Games |
| Crunchyroll | 5.74× | Games |
| Twitch | 3.71× | Games |
| Mangaka | 9.74× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.68 |
| Early Adopter Mentality | POWER | 1.62 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Urban Lifestyle | OPEN | 1.28 |
| Pet Ownership | JOY | 1.12 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.5% |
| Japan | 7.9% |
| United Arab Emirates | 5.4% |
See RWBY audiences in other countries
More Movies & TV audiences in United States
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Frequently asked questions
How many fans does RWBY have in United States?
RWBY has an estimated audience of 616,264 people in United States, concentrated in California and Texas.
What is the gender split and age of RWBY fans?
40.5% of RWBY fans are female, 59.5% are male, with an average age of 26.4 years.
Which brands do RWBY fans like most?
RWBY fans show strongest brand affinity for Weekend Max Mara (11306.83×), Guess Who? (314.35×), and Rooster Teeth (121.98×) over the country average.
Where do RWBY fans live in United States?
RWBY fans in United States are most concentrated in California (reach 76,903), Texas (reach 58,970), and Florida (reach 37,495). These three regions account for the largest share of the active audience.
What other brands do RWBY fans also like?
Beyond RWBY itself, the audience over-indexes on Guess Who? (314.35×), Rooster Teeth (121.98×), Latte (14.43×), and Sangmyung University (139.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for RWBY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.