Rascasse Audience Intelligence

Rooster Teeth Target Market in United States

A data profile of the people who buy, follow and care about Rooster Teeth in United States — modelled from more than twelve digital signal sources. Rooster Teeth has an estimated audience of 388,934 people in United States.

#4374among Brand in United States#2596in Business & Career

The average Rooster Teeth fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include RWBY, Red vs. Blue, Wattpad, with strongest over-indexing on RWBY (169.11× the country average).

Demographically, the Rooster Teeth audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rooster Teeth fan in United States is more male, around 31.6 years old, with strong Extroversion tendencies and a notable affinity for RWBY.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rooster Teeth profile in United States.

Audience size
389K
in United States
Gender
30.8%♀
69.2% male
Age
31.6
average years
Country rank
#42217
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rooster Teeth

30.8% are female, 69.2% are male, average age 31.6.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Rooster Teeth audience in United States
MetricValue
Female30.8%
Male69.2%
Average age31.6
Estimated audience size388,934
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Rooster Teeth audience in United States
Age bracketShare%
16-1940%
20-2926%
30-3913%
40-4910%
50+11%
Fig. 04

Worldwide distribution

54.2%

of the worldwide Rooster Teeth audience comes from United States.

Worldwide audience distribution share by country for Rooster Teeth
CountryShare
United States54.2%
United Kingdom8.5%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rooster Teeth audience in United States is strongest.

Fig. 05

Top regions by affinity

Rooster Teeth customers by region in United States
#RegionReachAffinity×
01Alaska~1K1.67×
02Arizona~10K1.63×
03Alabama~7K1.27×
04Washington~10K1.24×
05Texas~40K1.16×
06Oregon~5K1.14×
07Idaho~2K1.13×
08Missouri~7K1.10×
09Iowa~4K1.10×
10Kansas~3K1.10×
11Oklahoma~5K1.07×
12Utah~4K1.07×
13New Hampshire~2K1.07×
14South Dakota<1K1.06×
15Wisconsin~6K1.05×
16Nebraska~2K1.04×
17Indiana~7K1.03×
18Colorado~6K1.03×
19West Virginia~2K1.03×
20North Dakota<1K1.03×
21Michigan~10K1.01×
22Kentucky~5K1.01×
23New Mexico~2K1.01×
24Maine~1K1.01×
25Minnesota~6K1.00×
26Montana~1K1.00×
27Rhode Island~1K0.99×
28Ohio~10K0.98×
29Nevada~4K0.98×
30Arkansas~3K0.98×
31Vermont<1K0.97×
32California~40K0.95×
33Hawaii~2K0.95×
34Virginia~9K0.90×
35Pennsylvania~10K0.89×
36Illinois~10K0.88×
37Connecticut~3K0.88×
38Tennessee~7K0.87×
39Maryland~6K0.87×
40New York~20K0.86×
41Massachusetts~7K0.86×
42North Carolina~10K0.84×
43Delaware<1K0.84×
44Louisiana~4K0.83×
45Georgia~10K0.81×
46New Jersey~8K0.81×
47Mississippi~3K0.81×
48Florida~20K0.77×
49South Carolina~5K0.77×
50Washington, District of Columbia<1K0.77×
Fig. 06

Affinity by region

Affinity by region — Rooster Teeth, United States
0.77×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rooster Teeth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rooster Teeth audience
#·InterestCategoryAffinity×
01Red vs. BlueMovies & TV222.07×
02RWBYMovies & TV169.11×
03Electronic Gaming MonthlyGames41.86×
04CrossFire (game)Games39.37×
05TrigunLiterature35.22×
06Joey DiazMovies & TV22.58×
07Uzo AdubaMovies & TV22.54×
08ActivisionGames22.07×
09Alan TudykMovies & TV21.53×
10Gwendoline ChristieMovies & TV19.41×
11WattpadInternet & Social Media19.20×
12David HarbourMovies & TV15.24×
13Alison BrieMovies & TV15.00×
14Gerard WayMusic & Radio14.12×
15Aaron PaulMovies & TV13.94×
16Muscle toneHealth10.68×
17Morena BaccarinMovies & TV7.42×
18Sadie SinkMovies & TV6.48×
19Micro CenterShopping5.52×
20TumblrInternet & Social Media5.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rooster Teeth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rooster Teeth audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.49×
Social Media UsageJOY1.29×
Early Adopter MentalityPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rooster Teeth audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Design AffinityPREMIUM0.80×
TravellingTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rooster Teeth's target market in United States?

Rooster Teeth's target market in United States covers an estimated 388,934 people, concentrated in California and Texas.

02

What is the gender split and age of Rooster Teeth customers?

30.8% of the Rooster Teeth audience are female, 69.2% are male, with an average age of 31.6 years.

03

Which brands do Rooster Teeth fans like most?

Rooster Teeth fans show strongest brand affinity for RWBY (169.11×), Red vs. Blue (222.07×), and Wattpad (19.2×) over the country average.

04

Where do Rooster Teeth fans live in United States?

Rooster Teeth fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rooster Teeth fans also like?

Beyond Rooster Teeth itself, the audience over-indexes on Red vs. Blue (222.07×), Wattpad (19.2×), David Harbour (15.24×), and Alan Tudyk (21.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Rooster Teeth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rooster Teeth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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