Activision Audience in United States

Activision logo

Activision has an estimated audience of 1,420,325 people in United States. 18.2% are female, 81.8% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: A. J. Green, Faisalabad, Aqib Talib, Treyarch, Infinity Ward.

The average Activision fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include A. J. Green, Faisalabad, Aqib Talib, with strongest over-indexing on A. J. Green (84.99× the country average). Demographically, the Activision audience skews more male with an average age of 31.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game developer

Demographics of Activision fans

Demographic split for Activision audience in United States
MetricValue
Female18.2%
Male81.8%
Average age31.3
Estimated audience size1,420,325

Audience persona

The typical Activision fan in United States is more male, around 31.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for A. J. Green.

Top regions in United States

Top regions ranked by reach for Activision in United States
RegionReachAffinity
California163,5561.05×
Texas143,7431.18×
Florida105,4321.1×
New York71,5330.9×
Ohio49,2331.13×
North Carolina48,8051.14×
Georgia47,6121.09×
Pennsylvania47,4020.99×
Illinois45,1420.95×
Michigan41,7721.12×
Virginia34,7971.01×
Arizona33,8091.17×
Indiana32,4621.25×
New Jersey32,1460.89×
Tennessee31,8091.12×
Washington28,6401.01×
Missouri25,7621.13×
Kentucky24,1761.36×
Alabama23,6861.19×
South Carolina23,0981.08×
Massachusetts22,9410.82×
Maryland21,8720.9×
Colorado20,9380.94×
Oklahoma20,7561.32×
Louisiana20,1901.1×
Wisconsin19,7760.93×
Minnesota17,7000.87×
Nevada16,3641.19×
Oregon14,6140.9×
Connecticut13,4970.95×
Arkansas13,0841.12×
Utah12,8661.01×
Mississippi11,9211.02×
Kansas11,9071.06×
Iowa10,9470.94×
West Virginia8,3691.27×
New Mexico7,2131.01×
Idaho6,9400.97×
Nebraska6,6930.94×
New Hampshire4,5440.81×
Hawaii4,4050.72×
Rhode Island4,0440.89×
Maine3,7510.74×
Alaska3,6971.22×
Montana3,1870.81×
Delaware3,0680.78×
North Dakota3,0631.05×
South Dakota2,9640.9×
Washington, District of Columbia2,1610.51×
Wyoming1,7990.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Activision audience
BrandAffinityCategory
A. J. Green84.99×Sports
Faisalabad127.8×Travel & Leisure
Aqib Talib110.87×Sports
Treyarch94.03×Games
Infinity Ward75.63×Games
Brook Lopez48.8×Sports
Call of Duty18.15×Games
Metro 2033 (video game)58.67×
Metro: Last Light59.39×Games
Origin (digital distribution software)21.86×Games
Insomniac Games63.78×Games
Chris Bosh34.6×Sports
Crackdown39.47×Games
Call of Duty8.04×Games
Peacemaker3.96×Movies & TV
Monster Hunter11.67×Games
Epic Games8.19×Games
Just Cause (video game)29.23×Games
Metal Gear Solid30.64×Games
Battlefield (series)13.33×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Activision audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.76
Luxury OrientationPREMIUM1.95
Early Adopter MentalityPOWER1.73
Family OrientationCONSERVATISM1.63
Convenience OrientationPREMIUM1.63
Risk AppetiteTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Activision
CountryShare
United States19.3%
Brazil9.4%
France5.3%

See Activision audiences in other countries

More Video game developer audiences in United States

Frequently asked questions

How many fans does Activision have in United States?

Activision has an estimated audience of 1,420,325 people in United States, concentrated in California and Texas.

What is the gender split and age of Activision fans?

18.2% of Activision fans are female, 81.8% are male, with an average age of 31.3 years.

Which brands do Activision fans like most?

Activision fans show strongest brand affinity for A. J. Green (84.99×), Faisalabad (127.8×), and Aqib Talib (110.87×) over the country average.

Where do Activision fans live in United States?

Activision fans in United States are most concentrated in California (reach 163,556), Texas (reach 143,743), and Florida (reach 105,432). These three regions account for the largest share of the active audience.

What other brands do Activision fans also like?

Beyond Activision itself, the audience over-indexes on Faisalabad (127.8×), Aqib Talib (110.87×), Treyarch (94.03×), and Infinity Ward (75.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Activision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.