Rascasse Audience Intelligence

Activision Target Market in United States

A data profile of the people who buy, follow and care about Activision in United States — modelled from more than twelve digital signal sources. Activision has an estimated audience of 1,344,525 people in United States.

#8among Video game developer in United States#1965among Brand in United States#407in Games

The average Activision fan in United States is 31.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Faisalabad, A. J. Green, Aqib Talib, with strongest over-indexing on Faisalabad (127.8× the country average).

Demographically, the Activision audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Activision fan in United States is more male, around 31.3 years old, with strong Extroversion tendencies and a notable affinity for Faisalabad.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Activision profile in United States.

Audience size
1.3M
in United States
Gender
18.2%♀
81.8% male
Age
31.3
average years
Country rank
#19230
Brand in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Activision

18.2% are female, 81.8% are male, average age 31.3.

Fig. 02

Gender split

18.2%
Female
81.8%
Male
Demographic split for Activision audience in United States
MetricValue
Female18.2%
Male81.8%
Average age31.3
Estimated audience size1,344,525
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Activision audience in United States
Age bracketShare%
16-1932%
20-2934%
30-3918%
40-499%
50+6%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Activision audience comes from United States.

Worldwide audience distribution share by country for Activision
CountryShare
United States18.4%
Brazil9.0%
France5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Activision audience in United States is strongest.

Fig. 05

Top regions by affinity

Activision customers by region in United States
#RegionReachAffinity×
01Oklahoma~20K1.36×
02Kentucky~20K1.35×
03West Virginia~9K1.35×
04Alaska~4K1.33×
05Indiana~30K1.23×
06Alabama~20K1.21×
07Arkansas~10K1.20×
08Tennessee~30K1.16×
09Mississippi~10K1.15×
10Texas~100K1.14×
11Louisiana~20K1.14×
12Nevada~20K1.14×
13Arizona~30K1.12×
14North Dakota~3K1.12×
15Ohio~50K1.11×
16Missouri~30K1.11×
17North Carolina~50K1.10×
18Kansas~10K1.10×
19New Mexico~8K1.08×
20South Carolina~20K1.07×
21Florida~100K1.06×
22Michigan~40K1.06×
23Georgia~50K1.03×
24Wyoming~2K1.02×
25Idaho~7K0.99×
26South Dakota~3K0.99×
27California~200K0.97×
28Pennsylvania~50K0.96×
29Utah~10K0.96×
30Virginia~30K0.95×
31Iowa~10K0.95×
32Nebraska~7K0.95×
33Washington~30K0.94×
34Wisconsin~20K0.91×
35Connecticut~10K0.91×
36Rhode Island~4K0.90×
37Illinois~40K0.89×
38Oregon~10K0.89×
39Colorado~20K0.87×
40Minnesota~20K0.87×
41New York~70K0.86×
42Maryland~20K0.86×
43Montana~3K0.86×
44New Jersey~30K0.84×
45Delaware~3K0.82×
46New Hampshire~5K0.81×
47Maine~4K0.78×
48Massachusetts~20K0.77×
49Hawaii~4K0.72×
50Washington, District of Columbia~2K0.53×
Fig. 06

Affinity by region

Affinity by region — Activision, United States
0.53×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Activision audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Activision audience
#·InterestCategoryAffinity×
01FaisalabadTravel & Leisure127.80×
02Aqib TalibSports110.87×
03TreyarchGames94.03×
04A. J. GreenSports84.99×
05Infinity WardGames75.63×
06Insomniac GamesGames63.78×
07Metro: Last LightGames59.39×
08Metro 2033 (video game)Video / Board Game58.67×
09Brook LopezSports48.80×
10CrackdownGames39.47×
11Chris BoshSports34.60×
12Metal Gear SolidGames30.64×
13Just Cause (video game)Games29.23×
14Origin (digital distribution software)Games21.86×
15Call of DutyGames18.15×
16Kirk CousinsSports12.25×
17Monster HunterGames11.67×
18Epic GamesGames8.19×
19Micro CenterShopping6.76×
20PeacemakerMovies & TV3.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Activision audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Activision audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.72×
Social Media UsageJOY1.57×
PatriotismCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Activision audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
TravellingTHRILL0.73×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Activision's target market in United States?

Activision's target market in United States covers an estimated 1,344,525 people, concentrated in California and Texas.

02

What is the gender split and age of Activision customers?

18.2% of the Activision audience are female, 81.8% are male, with an average age of 31.3 years.

03

Which brands do Activision fans like most?

Activision fans show strongest brand affinity for Faisalabad (127.8×), A. J. Green (84.99×), and Aqib Talib (110.87×) over the country average.

04

Where do Activision fans live in United States?

Activision fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Activision fans also like?

Beyond Activision itself, the audience over-indexes on A. J. Green (84.99×), Aqib Talib (110.87×), Treyarch (94.03×), and Infinity Ward (75.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Activision audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Activision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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