Rascasse Audience Intelligence

Insomniac Games Target Market in United States

A data profile of the people who buy, follow and care about Insomniac Games in United States — modelled from more than twelve digital signal sources. Insomniac Games has an estimated audience of 306,115 people in United States.

#4947among Brand in United States#1104in Games

The average Insomniac Games fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Metal Gear Solid, Devil May Cry, Watch Dogs, with strongest over-indexing on Metal Gear Solid (164.49× the country average).

Demographically, the Insomniac Games audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Insomniac Games fan in United States is more male, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Metal Gear Solid.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Insomniac Games profile in United States.

Audience size
306K
in United States
Gender
33.3%♀
66.7% male
Age
30.5
average years
Country rank
#47855
Brand in United States
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Insomniac Games

33.3% are female, 66.7% are male, average age 30.5.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Insomniac Games audience in United States
MetricValue
Female33.3%
Male66.7%
Average age30.5
Estimated audience size306,115
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Insomniac Games audience in United States
Age bracketShare%
16-1944%
20-2923%
30-3915%
40-4910%
50+8%
Fig. 04

Worldwide distribution

47.1%

of the worldwide Insomniac Games audience comes from United States.

Worldwide audience distribution share by country for Insomniac Games
CountryShare
United States47.1%
United Kingdom7.3%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Insomniac Games audience in United States is strongest.

Fig. 05

Top regions by affinity

Insomniac Games customers by region in United States
#RegionReachAffinity×
01California~50K1.60×
02North Carolina~10K1.58×
03Washington~8K1.42×
04Utah~3K1.22×
05Kentucky~4K1.21×
06Oregon~4K1.18×
07Nevada~3K1.18×
08Oklahoma~3K1.07×
09Arizona~6K1.06×
10Virginia~7K1.05×
11Indiana~5K1.05×
12Georgia~9K1.04×
13Pennsylvania~10K1.03×
14New Jersey~7K1.03×
15Alaska<1K1.02×
16Ohio~9K1.01×
17Idaho~1K1.01×
18New Hampshire~1K1.01×
19Tennessee~6K1.00×
20Florida~20K0.99×
21Illinois~9K0.99×
22Michigan~7K0.99×
23Missouri~5K0.99×
24Colorado~4K0.99×
25West Virginia~1K0.99×
26Delaware<1K0.99×
27Texas~20K0.98×
28Massachusetts~5K0.98×
29Maryland~5K0.98×
30Alabama~4K0.98×
31Arkansas~2K0.98×
32Louisiana~4K0.97×
33Maine<1K0.97×
34Vermont<1K0.97×
35Rhode Island<1K0.96×
36New York~10K0.95×
37Iowa~2K0.95×
38South Carolina~4K0.94×
39Kansas~2K0.94×
40North Dakota<1K0.94×
41Wisconsin~4K0.93×
42Montana<1K0.90×
43South Dakota<1K0.90×
44Connecticut~3K0.89×
45Mississippi~2K0.88×
46Nebraska~1K0.88×
47New Mexico~1K0.87×
48Minnesota~3K0.85×
49Hawaii~1K0.85×
50Washington, District of Columbia<1K0.81×
Fig. 06

Affinity by region

Affinity by region — Insomniac Games, United States
0.81×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Insomniac Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Insomniac Games audience
#·InterestCategoryAffinity×
01Metal Gear SolidGames164.49×
02Devil May CryGames100.98×
03UplayInternet & Social Media98.75×
04Watch DogsGames85.51×
05Dying LightGames69.18×
06ActivisionGames63.78×
07Crash BandicootGames55.38×
08Electronic ArtsGames49.74×
09Borderlands (series)Games47.28×
10Mario PartyGames40.09×
11Tim DuncanSports29.96×
12Red Dead RedemptionGames29.86×
13Night at the MuseumMovies & TV20.00×
14Eli ManningSports17.88×
15Fight ClubMovies & TV15.00×
16Action role-playing gameGames14.25×
17Final FantasyGames10.89×
18Action-adventure gameGames9.02×
19GameStopGames7.19×
20Pizza HutFood & Beverages4.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Insomniac Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Insomniac Games audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.04×
Convenience OrientationPREMIUM1.98×
Family OrientationCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Insomniac Games audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
CreativityOPEN0.57×
Design AffinityPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Insomniac Games's target market in United States?

Insomniac Games's target market in United States covers an estimated 306,115 people, concentrated in California and Texas.

02

What is the gender split and age of Insomniac Games customers?

33.3% of the Insomniac Games audience are female, 66.7% are male, with an average age of 30.5 years.

03

Which brands do Insomniac Games fans like most?

Insomniac Games fans show strongest brand affinity for Metal Gear Solid (164.49×), Devil May Cry (100.98×), and Watch Dogs (85.51×) over the country average.

04

Where do Insomniac Games fans live in United States?

Insomniac Games fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Insomniac Games fans also like?

Beyond Insomniac Games itself, the audience over-indexes on Devil May Cry (100.98×), Watch Dogs (85.51×), Dying Light (69.18×), and Activision (63.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Insomniac Games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Insomniac Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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