Rascasse Audience Intelligence

Infinity Ward Audience in United States

A data profile of the people who buy, follow and care about Infinity Ward in United States — modelled from more than twelve digital signal sources. Infinity Ward has an estimated audience of 469,415 people in United States.

#516among Video / Board Game in United States#842in Games

The average Infinity Ward fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Descendants (2015 film), Metal Gear Solid, Devil May Cry, with strongest over-indexing on Descendants (2015 film) (424.8× the country average).

Demographically, the Infinity Ward audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Infinity Ward fan in United States is more male, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for Descendants (2015 film).

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infinity Ward profile in United States.

Audience size
469K
in United States
Gender
33.9%♀
66.1% male
Age
31.6
average years
Country rank
#38019
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infinity Ward fans

33.9% are female, 66.1% are male, average age 31.6.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Infinity Ward audience in United States
MetricValue
Female33.9%
Male66.1%
Average age31.6
Estimated audience size469,415
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Infinity Ward audience in United States
Age bracketShare%
16-1944%
20-2918%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

45.6%

of the worldwide Infinity Ward audience comes from United States.

Worldwide audience distribution share by country for Infinity Ward
CountryShare
United States45.6%
United Kingdom7.8%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infinity Ward audience in United States is strongest.

Fig. 05

Top regions by affinity

Infinity Ward fans by region: top regions in United States
#RegionReachAffinity×
01California~100K2.69×
02Washington~10K1.26×
03Texas~40K1.10×
04Oklahoma~6K1.09×
05Oregon~6K1.08×
06Arizona~10K1.06×
07Alaska~1K1.06×
08Nevada~5K1.03×
09Kentucky~6K1.02×
10North Dakota<1K1.02×
11Vermont<1K1.02×
12Illinois~20K1.01×
13Wisconsin~7K1.01×
14Kansas~4K1.01×
15Ohio~10K1.00×
16Michigan~10K1.00×
17Arkansas~4K1.00×
18West Virginia~2K1.00×
19Missouri~7K0.99×
20Utah~4K0.99×
21South Dakota~1K0.99×
22Virginia~10K0.98×
23Indiana~8K0.98×
24Connecticut~5K0.98×
25New Hampshire~2K0.98×
26Montana~1K0.98×
27New York~30K0.97×
28Georgia~10K0.97×
29North Carolina~10K0.97×
30South Carolina~7K0.97×
31Iowa~4K0.97×
32New Mexico~2K0.97×
33Rhode Island~1K0.97×
34Delaware~1K0.97×
35Hawaii~2K0.96×
36Pennsylvania~20K0.95×
37Tennessee~9K0.95×
38Idaho~2K0.95×
39Nebraska~2K0.94×
40Maine~2K0.94×
41Colorado~7K0.93×
42Mississippi~4K0.93×
43Florida~30K0.92×
44Maryland~7K0.92×
45Minnesota~6K0.92×
46Alabama~6K0.91×
47Louisiana~6K0.91×
48Washington, District of Columbia~1K0.90×
49New Jersey~10K0.89×
50Massachusetts~8K0.89×
Fig. 06

Affinity by region

Affinity by region — Infinity Ward, United States
0.89×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infinity Ward audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infinity Ward audience
#·InterestCategoryAffinity×
01Descendants (2015 film)Movies & TV424.80×
02Alice: Madness ReturnsGames257.66×
03Metal Gear SolidGames205.91×
04UplayInternet & Social Media189.17×
05Dying LightGames129.17×
06Devil May CryGames127.91×
07Watch DogsGames125.36×
08Battlefield 4Games120.30×
09ASRockTechnology & Electronics97.82×
10BenQTechnology & Electronics93.93×
11Borderlands (series)Games85.78×
12ActivisionGames75.63×
13Crash BandicootGames53.89×
14Mario PartyGames51.60×
15Tim DuncanSports38.01×
16Halo (series)Games25.16×
17Action role-playing gameGames19.36×
18The Lord of the RingsMovies & TV16.53×
19Final FantasyGames16.46×
20Mobile gameGames5.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infinity Ward audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infinity Ward audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
Convenience OrientationPREMIUM1.78×
Early Adopter MentalityPOWER1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infinity Ward audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.40×
DIY MentalityTHRILL0.41×
Design AffinityPREMIUM0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infinity Ward have in United States?

Infinity Ward has an estimated audience of 469,415 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Infinity Ward fans?

33.9% of Infinity Ward fans are female, 66.1% are male, with an average age of 31.6 years.

03

Which brands do Infinity Ward fans like most?

Infinity Ward fans show strongest brand affinity for Descendants (2015 film) (424.8×), Metal Gear Solid (205.91×), and Devil May Cry (127.91×) over the country average.

04

Where do Infinity Ward fans live in United States?

Infinity Ward fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Infinity Ward fans also like?

Beyond Infinity Ward itself, the audience over-indexes on Metal Gear Solid (205.91×), Devil May Cry (127.91×), Watch Dogs (125.36×), and Dying Light (129.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Infinity Ward. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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