Rascasse Audience Intelligence

BenQ Target Market in United States

A data profile of the people who buy, follow and care about BenQ in United States — modelled from more than twelve digital signal sources. BenQ has an estimated audience of 252,654 people in United States.

#30among Computer / hardware in United States#5469among Brand in United States#1311in Technology & Electronics

The average BenQ fan in United States is 37.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Origin (digital distribution software), Micro Center, Brink (video game), with strongest over-indexing on Origin (digital distribution software) (133.82× the country average).

Demographically, the BenQ audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BenQ fan in United States is more male, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Origin (digital distribution software).

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BenQ profile in United States.

Audience size
253K
in United States
Gender
22.7%♀
77.3% male
Age
37.6
average years
Country rank
#52572
Brand in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BenQ

22.7% are female, 77.3% are male, average age 37.6.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for BenQ audience in United States
MetricValue
Female22.7%
Male77.3%
Average age37.6
Estimated audience size252,654
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the BenQ audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4916%
50+18%
Fig. 04

Worldwide distribution

12.0%

of the worldwide BenQ audience comes from United States.

Worldwide audience distribution share by country for BenQ
CountryShare
Taiwan14.9%
Japan14.4%
United States12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BenQ audience in United States is strongest.

Fig. 05

Top regions by affinity

BenQ customers by region in United States
#RegionReachAffinity×
01Kansas~20K8.78×
02New York~100K7.85×
03Washington, District of Columbia~2K3.05×
04California~50K1.67×
05Nevada~3K1.27×
06Washington~6K1.13×
07Oregon~3K1.02×
08Texas~20K0.94×
09Massachusetts~5K0.93×
10Michigan~6K0.91×
11Alaska<1K0.90×
12North Dakota<1K0.90×
13Illinois~8K0.89×
14Arizona~5K0.89×
15New Jersey~6K0.88×
16Virginia~6K0.88×
17South Dakota<1K0.88×
18Vermont<1K0.87×
19Wisconsin~3K0.85×
20Arkansas~2K0.85×
21Utah~2K0.84×
22Iowa~2K0.84×
23New Hampshire<1K0.84×
24Montana<1K0.84×
25Oklahoma~2K0.83×
26Idaho~1K0.83×
27Colorado~3K0.82×
28Hawaii<1K0.82×
29Maine<1K0.81×
30Rhode Island<1K0.81×
31Minnesota~3K0.80×
32Connecticut~2K0.80×
33Delaware<1K0.79×
34Indiana~4K0.78×
35Nebraska~1K0.78×
36Ohio~6K0.77×
37West Virginia<1K0.76×
38Pennsylvania~7K0.73×
39Georgia~6K0.73×
40Maryland~3K0.73×
41New Mexico<1K0.73×
42Missouri~3K0.72×
43Louisiana~3K0.72×
44Kentucky~2K0.72×
45Tennessee~4K0.70×
46Mississippi~2K0.70×
47Florida~10K0.68×
48North Carolina~5K0.66×
49South Carolina~3K0.65×
50Alabama~2K0.65×
Fig. 06

Affinity by region

Affinity by region — BenQ, United States
0.65×1.00×8.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BenQ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BenQ audience
#·InterestCategoryAffinity×
01NeoGAFInternet & Social Media235.29×
02GameZoneSports206.15×
03Unreal (series)Movies & TV182.64×
04Homefront (video game)Games181.72×
05Alice: Madness ReturnsGames170.72×
06TP-LinkTechnology & Electronics139.39×
07Brink (video game)Games137.53×
08Origin (digital distribution software)Games133.82×
09Red vs. BlueMovies & TV130.24×
10ASRockTechnology & Electronics120.71×
11Micron TechnologyBusiness & Career112.28×
12TrigunLiterature97.29×
13Infinity WardGames93.93×
14Giant BombGames86.86×
15Cooler MasterTechnology & Electronics77.06×
16Micro-Star InternationalTechnology & Electronics75.58×
17Micro CenterShopping58.96×
18Edge (magazine)Games54.15×
19NeweggShopping37.42×
20Groovy (programming language)Technology & Electronics32.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BenQ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BenQ audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.98×
Social Media UsageJOY1.59×
Quality AwarenessPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BenQ audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Design AffinityPREMIUM0.85×
IndulgenceJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BenQ's target market in United States?

BenQ's target market in United States covers an estimated 252,654 people, concentrated in New York and California.

02

What is the gender split and age of BenQ customers?

22.7% of the BenQ audience are female, 77.3% are male, with an average age of 37.6 years.

03

Which brands do BenQ fans like most?

BenQ fans show strongest brand affinity for Origin (digital distribution software) (133.82×), Micro Center (58.96×), and Brink (video game) (137.53×) over the country average.

04

Where do BenQ fans live in United States?

BenQ fans in United States are most concentrated in New York (reach ~100K), California (reach ~50K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do BenQ fans also like?

Beyond BenQ itself, the audience over-indexes on Micro Center (58.96×), Brink (video game) (137.53×), TP-Link (139.39×), and Giant Bomb (86.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See BenQ audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BenQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →