BenQ Audience in United States

BenQ logo

BenQ has an estimated audience of 271,231 people in United States. 22.7% are female, 77.3% are male, average age 37.6. Top regions: New York, California, Kansas. Top brand affinities: Micro Center, Origin (digital distribution software), Brink (video game), TP-Link, NeoGAF.

The average BenQ fan in United States is 37.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Kansas. Top brand affinities include Micro Center, Origin (digital distribution software), Brink (video game), with strongest over-indexing on Micro Center (58.96× the country average). Demographically, the BenQ audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of BenQ fans

Demographic split for BenQ audience in United States
MetricValue
Female22.7%
Male77.3%
Average age37.6
Estimated audience size271,231

Audience persona

The typical BenQ fan in United States is more male, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for BenQ in United States
RegionReachAffinity
New York138,2139.12×
California53,8611.81×
Kansas20,7839.72×
Texas16,0030.69×
Florida8,8330.48×
Illinois6,6110.73×
Pennsylvania5,1150.56×
Washington4,9700.91×
New Jersey4,7820.69×
Virginia4,4630.68×
Ohio4,4550.53×
Georgia4,4220.53×
Michigan4,2730.6×
Massachusetts4,2670.8×
Arizona4,2060.76×
North Carolina4,0150.49×
Nevada3,7671.44×
Washington, District of Columbia2,8863.54×
Oregon2,8570.92×
Indiana2,7860.56×
Tennessee2,6670.49×
Colorado2,6570.62×
Maryland2,6400.57×
Wisconsin2,2710.56×
Minnesota2,2570.58×
Missouri2,0220.46×
Oklahoma1,6820.56×
South Carolina1,6540.41×
Connecticut1,5920.59×
Kentucky1,5220.45×
Utah1,5110.62×
Louisiana1,5080.43×
Alabama1,4810.39×
Iowa1,2880.58×
Arkansas9610.43×
Mississippi7490.34×
Nebraska6650.49×
Idaho6270.46×
Hawaii6140.53×
New Hampshire6090.57×
New Mexico5100.38×
Maine4850.5×
West Virginia4040.32×
Montana3740.5×
Rhode Island3690.43×
Delaware3610.48×
South Dakota3320.53×
Alaska3260.56×
Wyoming2850.71×
North Dakota2440.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BenQ audience
BrandAffinityCategory
Micro Center58.96×Shopping
Origin (digital distribution software)133.82×Games
Brink (video game)137.53×Games
TP-Link139.39×Technology & Electronics
NeoGAF235.29×Internet & Social Media
Unreal (series)182.64×Movies & TV
Homefront (video game)181.72×Games
GameZone206.15×Sports
Groovy (programming language)32.73×Technology & Electronics
Micro-Star International75.58×Technology & Electronics
Newegg37.42×Shopping
Edge (magazine)54.15×Games
Red vs. Blue130.24×Movies & TV
Alice: Madness Returns170.72×Games
Infinity Ward93.93×Games
Trigun97.29×Literature
ASRock120.71×Technology & Electronics
Micron Technology112.28×Business & Career
Grand Chase82.29×Sports
Cooler Master77.06×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BenQ audience
TraitClusterScore
Early Adopter MentalityPOWER2.42
Need for SecurityCONSERVATISM2.05
Convenience OrientationPREMIUM1.68
Risk AppetiteTHRILL1.5
Luxury OrientationPREMIUM1.42
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for BenQ
CountryShare
Taiwan15.0%
Japan14.3%
United States13.0%

See BenQ audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does BenQ have in United States?

BenQ has an estimated audience of 271,231 people in United States, concentrated in New York and California.

What is the gender split and age of BenQ fans?

22.7% of BenQ fans are female, 77.3% are male, with an average age of 37.6 years.

Which brands do BenQ fans like most?

BenQ fans show strongest brand affinity for Micro Center (58.96×), Origin (digital distribution software) (133.82×), and Brink (video game) (137.53×) over the country average.

Where do BenQ fans live in United States?

BenQ fans in United States are most concentrated in New York (reach 138,213), California (reach 53,861), and Kansas (reach 20,783). These three regions account for the largest share of the active audience.

What other brands do BenQ fans also like?

Beyond BenQ itself, the audience over-indexes on Origin (digital distribution software) (133.82×), Brink (video game) (137.53×), TP-Link (139.39×), and NeoGAF (235.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BenQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.