Rascasse Audience Intelligence

Edge (magazine) Audience in United States

A data profile of the people who buy, follow and care about Edge (magazine) in United States — modelled from more than twelve digital signal sources. Edge (magazine) has an estimated audience of 1,665,348 people in United States.

#508among Website / Newspaper / Magazine in United States#345in Games

The average Edge (magazine) fan in United States is 28.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Mountain Hardwear, Alan Turing, ComiXology, with strongest over-indexing on Mountain Hardwear (2016.65× the country average).

Demographically, the Edge (magazine) audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Edge (magazine) fan in United States is balanced, around 28.5 years old, with strong Patriotism tendencies and a notable affinity for Mountain Hardwear.

Category: Games · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edge (magazine) profile in United States.

Audience size
1.7M
in United States
Gender
46.8%♀
53.2% male
Age
28.5
average years
Country rank
#16400
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Edge (magazine)

46.8% are female, 53.2% are male, average age 28.5.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Edge (magazine) audience in United States
MetricValue
Female46.8%
Male53.2%
Average age28.5
Estimated audience size1,665,348
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Edge (magazine) audience in United States
Age bracketShare%
16-1957%
20-2915%
30-3911%
40-4910%
50+7%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Edge (magazine) audience comes from United States.

Worldwide audience distribution share by country for Edge (magazine)
CountryShare
China19.8%
United States14.0%
Japan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edge (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Edge (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K3.54×
02Connecticut~40K2.21×
03Rhode Island~10K2.05×
04New Jersey~80K1.72×
05Delaware~7K1.36×
06Georgia~70K1.20×
07Virginia~50K1.14×
08Louisiana~30K1.13×
09North Carolina~60K1.10×
10Michigan~50K1.09×
11Pennsylvania~70K1.06×
12Vermont~3K1.05×
13Florida~100K1.04×
14Arkansas~20K1.04×
15Maryland~30K1.02×
16California~200K0.98×
17Missouri~30K0.98×
18Texas~200K0.97×
19Washington~40K0.96×
20South Carolina~30K0.96×
21Alabama~30K0.96×
22Illinois~60K0.95×
23Massachusetts~40K0.95×
24Mississippi~10K0.88×
25Washington, District of Columbia~5K0.88×
26Tennessee~30K0.87×
27Kentucky~20K0.86×
28Ohio~50K0.84×
29Nevada~10K0.82×
30Kansas~10K0.81×
31Arizona~30K0.80×
32Indiana~30K0.80×
33Colorado~20K0.80×
34Oregon~20K0.79×
35Oklahoma~20K0.79×
36Utah~10K0.79×
37Idaho~7K0.79×
38South Dakota~3K0.79×
39West Virginia~7K0.78×
40North Dakota~3K0.78×
41Hawaii~6K0.77×
42Alaska~3K0.76×
43Iowa~10K0.75×
44New Mexico~7K0.73×
45Nebraska~7K0.73×
46Montana~4K0.73×
47Minnesota~20K0.72×
48Wisconsin~20K0.71×
49New Hampshire~5K0.70×
50Maine~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Edge (magazine), United States
0.68×1.00×3.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edge (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edge (magazine) audience
#·InterestCategoryAffinity×
01Mountain HardwearFashion & Accessoires2016.65×
02Alan TuringPolitics & Society274.72×
03ComiXologyLiterature266.30×
04LittleBigPlanetGames218.44×
05Portal 2Games130.99×
06Chrono TriggerGames130.54×
07KaggleTechnology & Electronics79.49×
08Felicity JonesMovies & TV71.51×
09Tom's HardwareTechnology & Electronics66.30×
10Hoover'sBusiness & Career59.78×
11DishonoredGames55.46×
12AtariGames52.17×
13Christian BaleMovies & TV37.95×
14Microsoft StoreTechnology & Electronics32.13×
15Fry's ElectronicsShopping30.59×
16byu basketballSports24.77×
17Anna FarisMovies & TV20.00×
18Olivia MunnMovies & TV20.00×
19Patricia ArquetteMovies & TV20.00×
20Kate BeckinsaleMovies & TV17.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edge (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edge (magazine) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
IndulgenceJOY1.48×
Career OrientationPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edge (magazine) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
SustainabilityBALANCE0.70×
Quality AwarenessPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Edge (magazine) have in United States?

Edge (magazine) has an estimated audience of 1,665,348 people in United States, concentrated in New York and California.

02

What is the gender split and age of Edge (magazine) fans?

46.8% of Edge (magazine) fans are female, 53.2% are male, with an average age of 28.5 years.

03

Which brands do Edge (magazine) fans like most?

Edge (magazine) fans show strongest brand affinity for Mountain Hardwear (2016.65×), Alan Turing (274.72×), and ComiXology (266.3×) over the country average.

04

Where do Edge (magazine) fans live in United States?

Edge (magazine) fans in United States are most concentrated in New York (reach ~400K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Edge (magazine) fans also like?

Beyond Edge (magazine) itself, the audience over-indexes on Alan Turing (274.72×), ComiXology (266.3×), Chrono Trigger (130.54×), and Christian Bale (37.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Edge (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Edge (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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