Edge (magazine) Audience in United States

Edge (magazine) logo

Edge (magazine) has an estimated audience of 1,878,058 people in United States. 46.8% are female, 53.2% are male, average age 28.5. Top regions: New York, California, Texas. Top brand affinities: Wikia, headspace, Historic site, Honda Vezel, Vocal harmony.

The average Edge (magazine) fan in United States is 28.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Wikia, headspace, Historic site, with strongest over-indexing on Wikia (25.22× the country average). Demographically, the Edge (magazine) audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Website / Newspaper / Magazine

Demographics of Edge (magazine) fans

Demographic split for Edge (magazine) audience in United States
MetricValue
Female46.8%
Male53.2%
Average age28.5
Estimated audience size1,878,058

Audience persona

The typical Edge (magazine) fan in United States is balanced, around 28.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikia.

Top regions in United States

Top regions ranked by reach for Edge (magazine) in United States
RegionReachAffinity
New York360,0393.43×
California204,9940.99×
Texas155,7500.96×
Florida139,2111.09×
New Jersey83,8521.76×
Pennsylvania72,3571.14×
Georgia70,5821.22×
North Carolina64,5941.14×
Illinois63,1081.01×
Michigan58,7921.2×
Virginia54,6111.19×
Ohio49,1450.85×
Connecticut44,9492.39×
Washington38,4611.02×
Massachusetts36,4450.98×
Maryland33,9281.05×
Tennessee31,7850.84×
Arizona30,5720.8×
Missouri30,2931×
South Carolina27,8180.98×
Indiana27,1040.79×
Alabama24,5500.94×
Colorado24,3310.82×
Louisiana22,8330.94×
Wisconsin20,5370.73×
Minnesota20,2150.75×
Kentucky19,0640.81×
Oregon17,3940.81×
Oklahoma15,5660.75×
Nevada14,5290.8×
Arkansas12,9990.84×
Rhode Island12,8802.15×
Utah12,7740.76×
Mississippi12,4820.81×
Kansas12,0680.82×
Iowa11,4570.74×
Delaware7,0961.37×
Idaho7,0120.74×
Nebraska6,7630.72×
New Mexico6,6220.7×
Hawaii6,2120.77×
West Virginia6,1790.71×
Washington, District of Columbia5,4030.96×
New Hampshire4,9430.67×
Maine4,4820.67×
Montana3,5670.68×
Vermont3,5371.07×
South Dakota2,8580.66×
Alaska2,6650.66×
North Dakota2,6520.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edge (magazine) audience
BrandAffinityCategory
Wikia25.22×Internet & Social Media
headspace21.28×Health
Historic site8.08×Arts & Culture
Honda Vezel69.25×Cars & Mobility
Vocal harmony7.11×Music & Radio
Grinch5.79×Movies & TV
Captain America (1990 film)6.18×Movies & TV
Chalco de Díaz Covarrubias20.39×Travel & Leisure
Elsword20×Games
Jesse Plemons3.79×Movies & TV
Morphine (band)7.19×Music & Radio
Israel1.81×Travel & Leisure
The Return of the Condor Heroes (1983 TV series)80.54×Movies & TV
Home staging4.06×Home & Garden
Kay Arthur17.67×Literature
Fairy godmother5.69×Literature
Goop3.79×Internet & Social Media
Google Photos1.73×Technology & Electronics
South Asian cuisine5.97×Food & Beverages
Del Mar Fairgrounds20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edge (magazine) audience
TraitClusterScore
Early Adopter MentalityPOWER1.33
Social Media UsageJOY1.26
LGBTQ+ IdentityOPEN1.24
Career OrientationPOWER1.15
PatriotismCONSERVATISM1.13
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Edge (magazine)
CountryShare
China19.7%
United States15.7%
Japan7.9%

See Edge (magazine) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Edge (magazine) have in United States?

Edge (magazine) has an estimated audience of 1,878,058 people in United States, concentrated in New York and California.

What is the gender split and age of Edge (magazine) fans?

46.8% of Edge (magazine) fans are female, 53.2% are male, with an average age of 28.5 years.

Which brands do Edge (magazine) fans like most?

Edge (magazine) fans show strongest brand affinity for Wikia (25.22×), headspace (21.28×), and Historic site (8.08×) over the country average.

Where do Edge (magazine) fans live in United States?

Edge (magazine) fans in United States are most concentrated in New York (reach 360,039), California (reach 204,994), and Texas (reach 155,750). These three regions account for the largest share of the active audience.

What other brands do Edge (magazine) fans also like?

Beyond Edge (magazine) itself, the audience over-indexes on headspace (21.28×), Historic site (8.08×), Honda Vezel (69.25×), and Vocal harmony (7.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edge (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.