Portal 2 Audience in United States

Portal 2 logo

Portal 2 has an estimated audience of 367,866 people in United States. 31.7% are female, 68.3% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Brink (video game), Edge (magazine), Phone Booth (film), sniper ghost warrior, Homefront (video game).

The average Portal 2 fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brink (video game), Edge (magazine), Phone Booth (film), with strongest over-indexing on Brink (video game) (198.13× the country average). Demographically, the Portal 2 audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Portal 2 fans

Demographic split for Portal 2 audience in United States
MetricValue
Female31.7%
Male68.3%
Average age33.1
Estimated audience size367,866

Audience persona

The typical Portal 2 fan in United States is more male, around 33.1 years old, with strong Family Orientation tendencies and a notable affinity for Brink (video game).

Top regions in United States

Top regions ranked by reach for Portal 2 in United States
RegionReachAffinity
California43,7251.08×
Texas30,3470.96×
Florida22,1400.89×
New York18,8910.92×
Illinois12,1020.99×
Pennsylvania11,1530.9×
Ohio11,0100.97×
Washington10,8061.46×
Georgia10,7550.95×
Virginia10,1971.14×
North Carolina9,9440.9×
Michigan9,2300.96×
New Jersey8,0960.87×
Arizona8,0291.07×
Massachusetts7,2571×
Tennessee7,1540.97×
Colorado6,8701.18×
Indiana6,7691.01×
Missouri6,6291.12×
Oregon6,1511.46×
Maryland5,6540.89×
Minnesota5,6471.07×
Utah5,2041.58×
Wisconsin5,1550.93×
Kentucky4,6341×
South Carolina4,6020.83×
Oklahoma4,5461.11×
Alabama4,2180.82×
Louisiana4,1220.87×
Nevada3,9401.11×
Kansas3,5261.22×
Connecticut3,3650.91×
Arkansas2,9920.99×
Iowa2,9420.97×
Idaho2,5681.39×
Mississippi2,3000.76×
New Mexico1,6880.92×
Nebraska1,5480.84×
New Hampshire1,5391.06×
West Virginia1,4060.82×
Maine1,3301.01×
Hawaii1,3130.83×
Montana1,3031.28×
Rhode Island1,0290.88×
Washington, District of Columbia9710.88×
Alaska8501.08×
South Dakota6960.82×
Delaware6580.65×
Vermont6180.96×
North Dakota6090.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portal 2 audience
BrandAffinityCategory
Brink (video game)198.13×Games
Edge (magazine)130.99×Games
Phone Booth (film)240.57×Movies & TV
sniper ghost warrior315.02×Games
Homefront (video game)235.81×Games
Traffic Racer285.23×Games
Castle Crashers167.76×Games
Quake (series)144.21×Games
The Crew: Motorfest149.69×Games
Traffic (2000 film)45.58×Movies & TV
BlazBlue169.44×Games
Prototype (video game)102.67×
Euro Truck Simulator149.67×Games
The Crew 2243.34×Games
Light gun shooter60.61×Games
The Secret World167.52×Games
Red vs. Blue115.93×Movies & TV
Stone Age (board game)93.76×Games
Hearthstone80.03×Games
Command & Conquer: Red Alert107.41×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portal 2 audience
TraitClusterScore
Family OrientationCONSERVATISM1.51
LGBTQ+ IdentityOPEN1.32
ExtroversionTHRILL1.3
Risk AppetiteTHRILL1.28
Convenience OrientationPREMIUM1.27
Urban LifestyleOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Portal 2
CountryShare
United States26.9%
United Kingdom5.6%
Germany5.4%

See Portal 2 audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Portal 2 have in United States?

Portal 2 has an estimated audience of 367,866 people in United States, concentrated in California and Texas.

What is the gender split and age of Portal 2 fans?

31.7% of Portal 2 fans are female, 68.3% are male, with an average age of 33.1 years.

Which brands do Portal 2 fans like most?

Portal 2 fans show strongest brand affinity for Brink (video game) (198.13×), Edge (magazine) (130.99×), and Phone Booth (film) (240.57×) over the country average.

Where do Portal 2 fans live in United States?

Portal 2 fans in United States are most concentrated in California (reach 43,725), Texas (reach 30,347), and Florida (reach 22,140). These three regions account for the largest share of the active audience.

What other brands do Portal 2 fans also like?

Beyond Portal 2 itself, the audience over-indexes on Edge (magazine) (130.99×), Phone Booth (film) (240.57×), sniper ghost warrior (315.02×), and Homefront (video game) (235.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portal 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.