A data profile of the people who buy, follow and care about Unreal (series) in United States — modelled from more than twelve digital signal sources. Unreal (series) has an estimated audience of 301,035 people in United States.
The average Unreal (series) fan in United States is 37.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Micro Center, Run DMC, ASRock, with strongest over-indexing on Micro Center (93.98× the country average).
Demographically, the Unreal (series) audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Unreal (series) fan in United States is balanced, around 37.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Micro Center.
The key figures that characterise the Unreal (series) profile in United States.
48.2% are female, 51.8% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 37.7 |
| Estimated audience size | 301,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 18% |
Where the Unreal (series) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minnesota | ~8K | 1.63× | |
| 02 | North Dakota | <1K | 1.37× | |
| 03 | Washington | ~9K | 1.29× | |
| 04 | Oregon | ~5K | 1.22× | |
| 05 | Washington, District of Columbia | ~1K | 1.22× | |
| 06 | California | ~40K | 1.21× | |
| 07 | Massachusetts | ~8K | 1.21× | |
| 08 | New York | ~20K | 1.19× | |
| 09 | Vermont | <1K | 1.10× | |
| 10 | Connecticut | ~4K | 1.08× | |
| 11 | South Dakota | <1K | 1.08× | |
| 12 | New Jersey | ~9K | 1.07× | |
| 13 | Colorado | ~6K | 1.07× | |
| 14 | Utah | ~3K | 1.07× | |
| 15 | New Hampshire | ~1K | 1.07× | |
| 16 | Maine | ~1K | 1.05× | |
| 17 | Rhode Island | ~1K | 1.05× | |
| 18 | Illinois | ~10K | 1.04× | |
| 19 | Florida | ~20K | 1.03× | |
| 20 | Arizona | ~7K | 1.03× | |
| 21 | Montana | <1K | 1.03× | |
| 22 | Maryland | ~6K | 1.02× | |
| 23 | Kansas | ~3K | 1.01× | |
| 24 | Virginia | ~8K | 1.00× | |
| 25 | Wisconsin | ~5K | 1.00× | |
| 26 | Michigan | ~9K | 0.99× | |
| 27 | Hawaii | ~1K | 0.98× | |
| 28 | Alaska | <1K | 0.98× | |
| 29 | Nevada | ~3K | 0.97× | |
| 30 | Iowa | ~3K | 0.97× | |
| 31 | Idaho | ~2K | 0.97× | |
| 32 | Pennsylvania | ~10K | 0.96× | |
| 33 | North Carolina | ~9K | 0.96× | |
| 34 | Missouri | ~5K | 0.96× | |
| 35 | Georgia | ~10K | 0.94× | |
| 36 | Nebraska | ~2K | 0.94× | |
| 37 | Louisiana | ~4K | 0.91× | |
| 38 | Texas | ~30K | 0.89× | |
| 39 | Tennessee | ~6K | 0.89× | |
| 40 | Oklahoma | ~3K | 0.88× | |
| 41 | Ohio | ~9K | 0.87× | |
| 42 | Indiana | ~5K | 0.86× | |
| 43 | South Carolina | ~4K | 0.86× | |
| 44 | Delaware | <1K | 0.85× | |
| 45 | Kentucky | ~3K | 0.84× | |
| 46 | Alabama | ~4K | 0.83× | |
| 47 | Arkansas | ~2K | 0.82× | |
| 48 | New Mexico | ~1K | 0.82× | |
| 49 | West Virginia | ~1K | 0.77× | |
| 50 | Mississippi | ~2K | 0.72× |
The strongest cross-interests of the Unreal (series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alice: Madness Returns | Games | 222.63× | ||
| 02 | ASRock | Technology & Electronics | 190.56× | ||
| 03 | BenQ | Technology & Electronics | 182.64× | ||
| 04 | Run DMC | Music & Radio | 138.35× | ||
| 05 | Dishonored | Games | 123.72× | ||
| 06 | Cooler Master | Technology & Electronics | 118.43× | ||
| 07 | Micro Center | Shopping | 93.98× | ||
| 08 | Kirk Hammett | Music & Radio | 57.30× | ||
| 09 | Robert Trujillo | Music & Radio | 50.57× | ||
| 10 | G2 Esports | Games | 43.70× | ||
| 11 | Forza Horizon | Games | 39.08× | ||
| 12 | Dying Light | Games | 36.89× | ||
| 13 | Space Invaders | Games | 36.00× | ||
| 14 | Night at the Museum | Movies & TV | 20.00× | ||
| 15 | Fry's Electronics | Shopping | 20.00× | ||
| 16 | James Hetfield | Music & Radio | 20.00× | ||
| 17 | Steam | Games | 19.93× | ||
| 18 | Newegg | Shopping | 19.81× | ||
| 19 | Major League Soccer | Sports | 9.83× | ||
| 20 | United Parcel Service | Business & Career | 7.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.18× | |
| Family Orientation | CONSERVATISM | 2.17× | |
| Patriotism | CONSERVATISM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Sustainability | BALANCE | 0.79× | |
| Mindfulness | BALANCE | 0.79× |
Unreal (series) has an estimated audience of 301,035 people in United States, concentrated in California and Texas.
48.2% of Unreal (series) fans are female, 51.8% are male, with an average age of 37.7 years.
Unreal (series) fans show strongest brand affinity for Micro Center (93.98×), Run DMC (138.35×), and ASRock (190.56×) over the country average.
Unreal (series) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Unreal (series) itself, the audience over-indexes on Run DMC (138.35×), ASRock (190.56×), Alice: Madness Returns (222.63×), and Dishonored (123.72×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Unreal (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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