Run DMC Audience in United States

Run DMC logo

Run DMC has an estimated audience of 679,825 people in United States. 34.9% are female, 65.1% are male, average age 30.3. Top regions: California, Texas, New York. Top brand affinities: Canadian Football League, Dynasty (TV series), Grey Cup, Sokół, Tomboy (2011 film).

The average Run DMC fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Canadian Football League, Dynasty (TV series), Grey Cup, with strongest over-indexing on Canadian Football League (194.49× the country average). Demographically, the Run DMC audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Run DMC fans

Demographic split for Run DMC audience in United States
MetricValue
Female34.9%
Male65.1%
Average age30.3
Estimated audience size679,825

Audience persona

The typical Run DMC fan in United States is more male, around 30.3 years old, with strong Tradition tendencies and a notable affinity for Canadian Football League.

Top regions in United States

Top regions ranked by reach for Run DMC in United States
RegionReachAffinity
California86,9301.16×
Texas62,7051.07×
New York55,2011.45×
Florida46,3371.01×
Pennsylvania27,6881.21×
Georgia27,5121.31×
New Jersey26,3901.53×
North Carolina25,0081.22×
Illinois24,5991.09×
Ohio23,3671.12×
Michigan20,6471.16×
Virginia18,5781.12×
Massachusetts15,4651.15×
Maryland15,1991.3×
Tennessee14,1341.04×
Washington13,2380.97×
Indiana12,5181.01×
Arizona12,4370.9×
South Carolina12,3061.2×
Missouri11,9341.09×
Louisiana10,6371.21×
Alabama10,2731.08×
Colorado9,6340.9×
Wisconsin9,5780.94×
Kentucky8,4420.99×
Minnesota8,3330.86×
Connecticut8,2461.21×
Oregon7,4240.95×
Nevada7,1561.09×
Oklahoma7,0410.93×
Mississippi6,3341.13×
Arkansas5,3650.96×
Kansas4,9860.93×
Iowa4,5110.81×
Utah4,4960.74×
Nebraska2,9470.86×
Hawaii2,7550.94×
New Mexico2,6080.77×
Idaho2,4630.72×
New Hampshire2,4510.91×
Washington, District of Columbia2,4401.19×
West Virginia2,4130.76×
Rhode Island2,2071.02×
Delaware2,1951.17×
Maine2,1300.87×
Montana1,2980.69×
South Dakota1,1090.71×
Alaska9720.67×
Vermont9360.78×
North Dakota7960.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Run DMC audience
BrandAffinityCategory
Canadian Football League194.49×Sports
Dynasty (TV series)122.74×Movies & TV
Grey Cup671.53×Sports
Sokół262.9×Music & Radio
Tomboy (2011 film)100.28×Movies & TV
GameFly79.08×Games
All American42.01×Movies & TV
Unreal (series)138.35×Movies & TV
Vibraphone17.85×Music & Radio
Numéro90.75×News
College ice hockey55×Sports
Craigslist5.95×Shopping
Emirate of Dubai88.51×Travel & Leisure
Sports3.08×Sports
Music2.95×Business & Career
Arts and music2.95×Arts & Culture
KIDDO81.79×Music & Radio
Entertainment3.02×Movies & TV
Outdoor recreation3.07×Sports
EB Games116.62×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Run DMC audience
TraitClusterScore
TraditionCONSERVATISM2.14
Early Adopter MentalityPOWER1.64
LGBTQ+ IdentityOPEN1.46
Luxury OrientationPREMIUM1.41
Urban LifestyleOPEN1.37
Convenience OrientationPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Run DMC
CountryShare
United States48.0%
Japan7.9%
United Kingdom5.9%

See Run DMC audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Run DMC have in United States?

Run DMC has an estimated audience of 679,825 people in United States, concentrated in California and Texas.

What is the gender split and age of Run DMC fans?

34.9% of Run DMC fans are female, 65.1% are male, with an average age of 30.3 years.

Which brands do Run DMC fans like most?

Run DMC fans show strongest brand affinity for Canadian Football League (194.49×), Dynasty (TV series) (122.74×), and Grey Cup (671.53×) over the country average.

Where do Run DMC fans live in United States?

Run DMC fans in United States are most concentrated in California (reach 86,930), Texas (reach 62,705), and New York (reach 55,201). These three regions account for the largest share of the active audience.

What other brands do Run DMC fans also like?

Beyond Run DMC itself, the audience over-indexes on Dynasty (TV series) (122.74×), Grey Cup (671.53×), Sokół (262.9×), and Tomboy (2011 film) (100.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Run DMC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.