Rascasse Audience Intelligence

Run DMC Audience in United States

A data profile of the people who buy, follow and care about Run DMC in United States — modelled from more than twelve digital signal sources. Run DMC has an estimated audience of 684,394 people in United States.

#7145among Person in United States#4128in Music & Radio

The average Run DMC fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Canadian Football League, Dynasty (TV series), Grey Cup, with strongest over-indexing on Canadian Football League (194.49× the country average).

Demographically, the Run DMC audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Run DMC fan in United States is more male, around 30.3 years old, with strong Family Orientation tendencies and a notable affinity for Canadian Football League.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Run DMC profile in United States.

Audience size
684K
in United States
Gender
34.9%♀
65.1% male
Age
30.3
average years
Country rank
#30320
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Run DMC fans

34.9% are female, 65.1% are male, average age 30.3.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Run DMC audience in United States
MetricValue
Female34.9%
Male65.1%
Average age30.3
Estimated audience size684,394
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Run DMC audience in United States
Age bracketShare%
16-1947%
20-2918%
30-3914%
40-4915%
50+6%
Fig. 04

Worldwide distribution

47.9%

of the worldwide Run DMC audience comes from United States.

Worldwide audience distribution share by country for Run DMC
CountryShare
United States47.9%
Japan8.0%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Run DMC audience in United States is strongest.

Fig. 05

Top regions by affinity

Run DMC fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K1.48×
02New York~50K1.37×
03Georgia~30K1.32×
04Maryland~10K1.28×
05Connecticut~8K1.25×
06Louisiana~10K1.21×
07Delaware~2K1.19×
08Pennsylvania~30K1.17×
09Michigan~20K1.16×
10South Carolina~10K1.16×
11Washington, District of Columbia~2K1.16×
12North Carolina~20K1.15×
13Mississippi~6K1.13×
14California~80K1.12×
15Ohio~20K1.08×
16Alabama~10K1.08×
17Massachusetts~10K1.07×
18Rhode Island~2K1.06×
19Virginia~20K1.05×
20Tennessee~10K1.05×
21Nevada~7K1.03×
22Missouri~10K1.02×
23Illinois~20K1.01×
24Florida~50K1.00×
25Indiana~10K1.00×
26New Hampshire~3K0.99×
27Kentucky~8K0.98×
28Texas~60K0.97×
29Hawaii~3K0.97×
30Maine~2K0.97×
31Oregon~8K0.96×
32Arkansas~5K0.96×
33Wisconsin~10K0.94×
34Nebraska~3K0.94×
35Vermont~1K0.93×
36Washington~10K0.92×
37Kansas~5K0.91×
38Oklahoma~7K0.90×
39Colorado~10K0.89×
40South Dakota~1K0.89×
41Alaska~1K0.89×
42Arizona~10K0.87×
43Minnesota~8K0.86×
44New Mexico~3K0.85×
45West Virginia~3K0.85×
46Montana~2K0.85×
47Iowa~5K0.83×
48North Dakota~1K0.82×
49Idaho~3K0.80×
50Utah~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Run DMC, United States
0.79×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Run DMC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Run DMC audience
#·InterestCategoryAffinity×
01Grey CupSports671.53×
02Canadian Football LeagueSports194.49×
03Unreal (series)Movies & TV138.35×
04Dynasty (TV series)Movies & TV122.74×
05EB GamesGames116.62×
06Tomboy (2011 film)Movies & TV100.28×
07NuméroNews90.75×
08Emirate of DubaiTravel & Leisure88.51×
09KIDDOMusic & Radio81.79×
10GameFlyGames79.08×
11College ice hockeySports55.00×
12Racer (simulator)Games42.25×
13All AmericanMovies & TV42.01×
14VibraphoneMusic & Radio17.85×
15SportsSports3.08×
16Outdoor recreationSports3.07×
17EntertainmentMovies & TV3.02×
18MusicBusiness & Career2.95×
19Arts and musicArts & Culture2.95×
20Food and drinkFood & Beverages2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Run DMC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Run DMC audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.47×
Design AffinityPREMIUM2.90×
Career OrientationPOWER2.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Run DMC audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.03×
Social Media UsageJOY0.05×
Quality AwarenessPREMIUM0.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Run DMC have in United States?

Run DMC has an estimated audience of 684,394 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Run DMC fans?

34.9% of Run DMC fans are female, 65.1% are male, with an average age of 30.3 years.

03

Which brands do Run DMC fans like most?

Run DMC fans show strongest brand affinity for Canadian Football League (194.49×), Dynasty (TV series) (122.74×), and Grey Cup (671.53×) over the country average.

04

Where do Run DMC fans live in United States?

Run DMC fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Run DMC fans also like?

Beyond Run DMC itself, the audience over-indexes on Dynasty (TV series) (122.74×), Grey Cup (671.53×), Tomboy (2011 film) (100.28×), and GameFly (79.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Run DMC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Run DMC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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