Rascasse Audience Intelligence

GameFly Audience in United States

A data profile of the people who buy, follow and care about GameFly in United States — modelled from more than twelve digital signal sources. GameFly has an estimated audience of 1,141,958 people in United States.

#663among Website / Newspaper / Magazine in United States#448in Games

The average GameFly fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include A Million Ways to Die in the West, Run DMC, Roblox, with strongest over-indexing on A Million Ways to Die in the West (208.5× the country average).

Demographically, the GameFly audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GameFly fan in United States is more male, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for A Million Ways to Die in the West.

Category: Games · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GameFly profile in United States.

Audience size
1.1M
in United States
Gender
28.4%♀
71.6% male
Age
31.7
average years
Country rank
#21623
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of GameFly

28.4% are female, 71.6% are male, average age 31.7.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for GameFly audience in United States
MetricValue
Female28.4%
Male71.6%
Average age31.7
Estimated audience size1,141,958
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the GameFly audience in United States
Age bracketShare%
16-1936%
20-2927%
30-3920%
40-4911%
50+7%
Fig. 04

Worldwide distribution

90.3%

of the worldwide GameFly audience comes from United States.

Worldwide audience distribution share by country for GameFly
CountryShare
United States90.3%
United Kingdom4.3%
Brazil1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GameFly audience in United States is strongest.

Fig. 05

Top regions by affinity

GameFly fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~9K1.70×
02Oklahoma~20K1.47×
03Kentucky~20K1.38×
04Michigan~40K1.35×
05Alabama~20K1.26×
06Indiana~30K1.25×
07Ohio~40K1.23×
08Arkansas~10K1.23×
09Mississippi~10K1.23×
10Maine~5K1.15×
11Washington~30K1.13×
12Oregon~10K1.13×
13Nevada~10K1.12×
14North Carolina~40K1.11×
15Louisiana~20K1.10×
16Tennessee~20K1.08×
17Missouri~20K1.08×
18Arizona~20K1.07×
19South Carolina~20K1.07×
20Iowa~10K1.07×
21Pennsylvania~40K1.04×
22Minnesota~20K1.04×
23Kansas~9K1.01×
24Vermont~2K1.00×
25Georgia~30K0.98×
26Wisconsin~20K0.98×
27Idaho~6K0.98×
28Virginia~30K0.96×
29Texas~90K0.94×
30New Mexico~5K0.94×
31New Hampshire~4K0.93×
32Delaware~3K0.92×
33California~100K0.91×
34Florida~70K0.91×
35Nebraska~5K0.91×
36Illinois~30K0.89×
37Utah~9K0.88×
38Maryland~20K0.86×
39South Dakota~2K0.86×
40North Dakota~2K0.85×
41New York~50K0.84×
42Rhode Island~3K0.84×
43Colorado~10K0.82×
44Montana~3K0.82×
45Connecticut~9K0.80×
46Alaska~2K0.79×
47Massachusetts~20K0.77×
48New Jersey~20K0.75×
49Washington, District of Columbia~2K0.72×
50Hawaii~3K0.62×
Fig. 06

Affinity by region

Affinity by region — GameFly, United States
0.62×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GameFly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GameFly audience
#·InterestCategoryAffinity×
01A Million Ways to Die in the WestMovies & TV208.50×
02Run DMCMusic & Radio79.08×
03ASRockTechnology & Electronics75.72×
04DishonoredGames65.96×
05Warehouse 13Movies & TV56.99×
06Kirk HammettMusic & Radio33.84×
07Tom's HardwareTechnology & Electronics28.70×
08Sleepless in SeattleMovies & TV27.00×
09Microsoft StoreTechnology & Electronics24.97×
10UbisoftGames22.01×
11RobloxGames16.87×
12James HetfieldMusic & Radio16.74×
13PlayStation StoreGames14.12×
14KeyBankBusiness & Career10.56×
15GameStopGames8.34×
16Assassin's CreedGames8.01×
17NASDAQBusiness & Career6.62×
18PokémonGames4.18×
19The UPS StoreShopping3.63×
20Wendy'sFood & Beverages3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GameFly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GameFly audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.09×
Convenience OrientationPREMIUM1.78×
Need for SecurityCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GameFly audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
MindfulnessBALANCE0.62×
CreativityOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does GameFly have in United States?

GameFly has an estimated audience of 1,141,958 people in United States, concentrated in California and Texas.

02

What is the gender split and age of GameFly fans?

28.4% of GameFly fans are female, 71.6% are male, with an average age of 31.7 years.

03

Which brands do GameFly fans like most?

GameFly fans show strongest brand affinity for A Million Ways to Die in the West (208.5×), Run DMC (79.08×), and Roblox (16.87×) over the country average.

04

Where do GameFly fans live in United States?

GameFly fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do GameFly fans also like?

Beyond GameFly itself, the audience over-indexes on Run DMC (79.08×), Roblox (16.87×), Dishonored (65.96×), and GameStop (8.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See GameFly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GameFly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →