GameFly Audience in United States

GameFly has an estimated audience of 1,131,883 people in United States. 28.4% are female, 71.6% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: A Million Ways to Die in the West, Run DMC, Roblox, Dishonored, GameStop.

The average GameFly fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include A Million Ways to Die in the West, Run DMC, Roblox, with strongest over-indexing on A Million Ways to Die in the West (163.26× the country average). Demographically, the GameFly audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Website / Newspaper / Magazine

Demographics of GameFly fans

Demographic split for GameFly audience in United States
MetricValue
Female28.4%
Male71.6%
Average age31.7
Estimated audience size1,131,883

Audience persona

The typical GameFly fan in United States is more male, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for A Million Ways to Die in the West.

Top regions in United States

Top regions ranked by reach for GameFly in United States
RegionReachAffinity
California116,6620.94×
Texas97,1761×
Florida70,7810.92×
New York53,5380.85×
Ohio44,1751.27×
Michigan41,1611.39×
North Carolina40,2741.18×
Pennsylvania40,2621.06×
Illinois35,7180.95×
Georgia35,3721.01×
Virginia28,0301.02×
Washington27,1861.2×
Indiana25,5301.23×
Arizona25,2751.09×
Tennessee25,2081.11×
New Jersey21,3940.74×
Alabama21,2841.35×
Missouri20,4381.12×
Oklahoma19,5171.55×
Kentucky19,2291.36×
South Carolina18,8591.11×
Wisconsin17,5841.03×
Massachusetts16,9890.76×
Minnesota16,8521.04×
Louisiana16,4591.13×
Maryland16,3970.84×
Oregon14,8601.15×
Colorado14,6400.82×
Nevada11,7641.07×
Arkansas11,6901.25×
Mississippi11,2571.21×
Iowa10,1771.09×
Utah9,4690.93×
Kansas9,1371.02×
Connecticut8,7510.77×
West Virginia8,4261.6×
Idaho5,3400.94×
New Mexico5,2710.93×
Maine4,9101.21×
Nebraska4,5820.81×
New Hampshire3,7610.84×
Rhode Island2,9740.83×
Delaware2,5160.81×
Hawaii2,1860.45×
Montana2,1380.68×
Washington, District of Columbia2,1360.63×
Vermont2,0041.01×
South Dakota1,9150.73×
North Dakota1,6230.7×
Wyoming1,2700.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GameFly audience
BrandAffinityCategory
A Million Ways to Die in the West163.26×Movies & TV
Run DMC91.16×Music & Radio
Roblox18.03×Games
Dishonored72.93×Games
GameStop8.06×Games
Kirk Hammett47.37×Music & Radio
ComiXology87.4×Literature
Ubisoft22.45×Games
ASRock75.41×Technology & Electronics
Funimation11.98×Movies & TV
Sleepless in Seattle27.79×Movies & TV
Planet Fitness3.98×Sports
Microsoft Store24.81×Technology & Electronics
Robert Trujillo41.84×Music & Radio
Warehouse 1344.12×Movies & TV
James Hetfield18.98×Music & Radio
PlayStation Store16.03×Games
Eyes Wide Shut14.04×Movies & TV
Superman2.21×Movies & TV
Diaper bag5.18×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GameFly audience
TraitClusterScore
Early Adopter MentalityPOWER2.17
Quality AwarenessPREMIUM1.38
ExtroversionTHRILL1.27
Need for SecurityCONSERVATISM1.27
Social Media UsageJOY1.26
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for GameFly
CountryShare
United States90.2%
United Kingdom4.4%
Brazil1.6%

See GameFly audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does GameFly have in United States?

GameFly has an estimated audience of 1,131,883 people in United States, concentrated in California and Texas.

What is the gender split and age of GameFly fans?

28.4% of GameFly fans are female, 71.6% are male, with an average age of 31.7 years.

Which brands do GameFly fans like most?

GameFly fans show strongest brand affinity for A Million Ways to Die in the West (163.26×), Run DMC (91.16×), and Roblox (18.03×) over the country average.

Where do GameFly fans live in United States?

GameFly fans in United States are most concentrated in California (reach 116,662), Texas (reach 97,176), and Florida (reach 70,781). These three regions account for the largest share of the active audience.

What other brands do GameFly fans also like?

Beyond GameFly itself, the audience over-indexes on Run DMC (91.16×), Roblox (18.03×), Dishonored (72.93×), and GameStop (8.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GameFly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.