Rascasse Audience Intelligence

Warehouse 13 Audience in United States

A data profile of the people who buy, follow and care about Warehouse 13 in United States — modelled from more than twelve digital signal sources. Warehouse 13 has an estimated audience of 435,012 people in United States.

#756among TV series in United States#3496among Movie / TV Show / Series in United States#7335in Movies & TV

The average Warehouse 13 fan in United States is 45.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Footloose (1984 film), Beauty & the Beast (2012 TV series), Gerard Butler, with strongest over-indexing on Footloose (1984 film) (477.87× the country average).

Demographically, the Warehouse 13 audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Warehouse 13 fan in United States is balanced, around 45.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Footloose (1984 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Warehouse 13 profile in United States.

Audience size
435K
in United States
Gender
53.9%♀
46.1% male
Age
45.5
average years
Country rank
#39692
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Warehouse 13 viewers

53.9% are female, 46.1% are male, average age 45.5.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Warehouse 13 audience in United States
MetricValue
Female53.9%
Male46.1%
Average age45.5
Estimated audience size435,012
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Warehouse 13 audience in United States
Age bracketShare%
16-199%
20-2912%
30-3919%
40-4925%
50+35%
Fig. 04

Worldwide distribution

42.9%

of the worldwide Warehouse 13 audience comes from United States.

Worldwide audience distribution share by country for Warehouse 13
CountryShare
United States42.9%
Germany12.0%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Warehouse 13 audience in United States is strongest.

Fig. 05

Top regions by affinity

Warehouse 13 fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~4K1.63×
02Wyoming<1K1.53×
03Oregon~7K1.49×
04Montana~2K1.49×
05Alaska~1K1.48×
06Washington~10K1.32×
07Oklahoma~6K1.30×
08Maine~2K1.26×
09Kansas~4K1.22×
10Missouri~8K1.19×
11South Dakota~1K1.18×
12Iowa~4K1.17×
13Arkansas~4K1.14×
14West Virginia~2K1.13×
15North Dakota~1K1.13×
16Utah~4K1.11×
17Nebraska~2K1.09×
18New Hampshire~2K1.09×
19Vermont<1K1.09×
20Wisconsin~7K1.08×
21Minnesota~7K1.08×
22Colorado~7K1.07×
23New Mexico~2K1.05×
24Ohio~10K1.04×
25Indiana~8K1.04×
26Kentucky~6K1.04×
27Michigan~10K1.00×
28Tennessee~9K1.00×
29Arizona~8K0.92×
30Alabama~6K0.90×
31Pennsylvania~10K0.87×
32Mississippi~3K0.87×
33North Carolina~10K0.84×
34South Carolina~5K0.83×
35Virginia~9K0.82×
36Delaware<1K0.80×
37Louisiana~4K0.79×
38Rhode Island~1K0.79×
39Nevada~3K0.77×
40Illinois~10K0.76×
41Connecticut~3K0.74×
42Hawaii~1K0.74×
43Maryland~5K0.73×
44Texas~30K0.71×
45Florida~20K0.71×
46Georgia~10K0.71×
47Massachusetts~6K0.68×
48New York~10K0.60×
49California~30K0.58×
50New Jersey~6K0.55×
Fig. 06

Affinity by region

Affinity by region — Warehouse 13, United States
0.55×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Warehouse 13 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Warehouse 13 audience
#·InterestCategoryAffinity×
01Footloose (1984 film)Movies & TV477.87×
02Beauty & the Beast (2012 TV series)Movies & TV288.71×
03Smart BalanceFood & Beverages260.41×
04Heroes of NewerthGames195.77×
05Beautiful Creatures (2013 film)Movies & TV181.63×
06Peter CapaldiMovies & TV166.07×
07ZoolanderMovies & TV87.00×
08Bitten (TV series)Movies & TV85.07×
09Ghost WhispererMovies & TV75.05×
10David BoreanazMovies & TV69.46×
11Gerard ButlerMovies & TV67.16×
12She's the ManMovies & TV62.01×
13Tinker Bell (film series)Movies & TV60.13×
14Eyes Wide ShutMovies & TV52.71×
15Practical MagicMovies & TV52.21×
16Charlie HunnamMovies & TV50.22×
17Nina DobrevMovies & TV36.75×
18OpenAITechnology & Electronics24.95×
19GeminiTechnology & Electronics16.98×
20Google MapsInternet & Social Media10.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Warehouse 13 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Warehouse 13 audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.98×
TraditionCONSERVATISM1.79×
PatriotismCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Warehouse 13 audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Sports ActivityPOWER0.90×
IndulgenceJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Warehouse 13 have in United States?

Warehouse 13 has an estimated audience of 435,012 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Warehouse 13 viewers?

53.9% of Warehouse 13 fans are female, 46.1% are male, with an average age of 45.5 years.

03

Which brands do Warehouse 13 fans like most?

Warehouse 13 fans show strongest brand affinity for Footloose (1984 film) (477.87×), Beauty & the Beast (2012 TV series) (288.71×), and Gerard Butler (67.16×) over the country average.

04

Where do Warehouse 13 fans live in United States?

Warehouse 13 fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Warehouse 13 fans also like?

Beyond Warehouse 13 itself, the audience over-indexes on Beauty & the Beast (2012 TV series) (288.71×), Gerard Butler (67.16×), Charlie Hunnam (50.22×), and Beautiful Creatures (2013 film) (181.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Warehouse 13 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Warehouse 13. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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