Rascasse Audience Intelligence

Beauty & the Beast (2012 TV series) Audience in United States

A data profile of the people who buy, follow and care about Beauty & the Beast (2012 TV series) in United States — modelled from more than twelve digital signal sources. Beauty & the Beast (2012 TV series) has an estimated audience of 2,354,206 people in United States.

#207among TV series in United States#687among Movie / TV Show / Series in United States#1843in Movies & TV

The average Beauty & the Beast (2012 TV series) fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zootopia, Warehouse 13, Kung Fu Panda, with strongest over-indexing on Zootopia (195.69× the country average).

Demographically, the Beauty & the Beast (2012 TV series) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beauty & the Beast (2012 TV series) fan in United States is more female, around 37.8 years old, with strong Tradition tendencies and a notable affinity for Zootopia.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beauty & the Beast (2012 TV series) profile in United States.

Audience size
2.4M
in United States
Gender
68.8%♀
31.2% male
Age
37.8
average years
Country rank
#12494
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beauty & the Beast (2012 TV series) viewers

68.8% are female, 31.2% are male, average age 37.8.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Beauty & the Beast (2012 TV series) audience in United States
MetricValue
Female68.8%
Male31.2%
Average age37.8
Estimated audience size2,354,206
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Beauty & the Beast (2012 TV series) audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3923%
40-4922%
50+14%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Beauty & the Beast (2012 TV series) audience comes from United States.

Worldwide audience distribution share by country for Beauty & the Beast (2012 TV series)
CountryShare
United States22.3%
United Kingdom5.6%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beauty & the Beast (2012 TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Beauty & the Beast (2012 TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.31×
02Oklahoma~30K1.21×
03Texas~300K1.20×
04Arizona~60K1.17×
05Pennsylvania~100K1.16×
06Kentucky~40K1.15×
07Arkansas~20K1.15×
08California~300K1.14×
09Indiana~50K1.11×
10Tennessee~50K1.07×
11Idaho~10K1.07×
12Kansas~20K1.06×
13Illinois~90K1.05×
14Connecticut~30K1.05×
15South Carolina~40K1.04×
16Louisiana~30K1.04×
17Florida~200K1.03×
18Massachusetts~50K1.03×
19Michigan~60K1.01×
20Mississippi~20K1.01×
21New Mexico~10K1.01×
22New Hampshire~10K1.01×
23West Virginia~10K1.00×
24North Carolina~70K0.99×
25Missouri~40K0.99×
26Wisconsin~40K0.99×
27Minnesota~30K0.99×
28Delaware~7K0.99×
29Ohio~70K0.98×
30Nevada~20K0.98×
31Georgia~70K0.97×
32Nebraska~10K0.97×
33Alabama~30K0.96×
34Alaska~5K0.96×
35Virginia~60K0.95×
36Hawaii~10K0.95×
37Iowa~20K0.94×
38North Dakota~5K0.94×
39Oregon~30K0.93×
40Rhode Island~7K0.93×
41New Jersey~60K0.92×
42Maryland~40K0.92×
43Maine~8K0.91×
44South Dakota~5K0.90×
45New York~100K0.89×
46Washington~40K0.89×
47Colorado~30K0.85×
48Montana~6K0.85×
49Vermont~4K0.84×
50Washington, District of Columbia~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Beauty & the Beast (2012 TV series), United States
0.74×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beauty & the Beast (2012 TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beauty & the Beast (2012 TV series) audience
#·InterestCategoryAffinity×
01Warehouse 13Movies & TV288.71×
02ZootopiaMovies & TV195.69×
03Kung Fu PandaMovies & TV119.59×
04Ghost WhispererMovies & TV90.40×
05Eyes Wide ShutMovies & TV69.39×
06Einstein Bros. BagelsFood & Beverages56.21×
07Hellboy (film)Movies & TV53.96×
08Drain cleanerHome & Garden53.72×
09Finding NemoMovies & TV51.11×
10Winx ClubMovies & TV46.68×
11My Little PonyKids & Family34.00×
12Paul WesleyMovies & TV29.24×
13Devil May CryGames28.91×
14Heather GrahamLiterature26.31×
15Revenge (TV series)Movies & TV20.02×
16ArrowMovies & TV19.55×
17Minnie MouseMovies & TV19.23×
18Dylan O'BrienMovies & TV18.64×
19Vikings (TV series)Movies & TV15.52×
20Anne HathawayMovies & TV11.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beauty & the Beast (2012 TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beauty & the Beast (2012 TV series) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.86×
SpiritualityBALANCE1.63×
ExtroversionTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beauty & the Beast (2012 TV series) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Design AffinityPREMIUM0.73×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beauty & the Beast (2012 TV series) have in United States?

Beauty & the Beast (2012 TV series) has an estimated audience of 2,354,206 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beauty & the Beast (2012 TV series) viewers?

68.8% of Beauty & the Beast (2012 TV series) fans are female, 31.2% are male, with an average age of 37.8 years.

03

Which brands do Beauty & the Beast (2012 TV series) fans like most?

Beauty & the Beast (2012 TV series) fans show strongest brand affinity for Zootopia (195.69×), Warehouse 13 (288.71×), and Kung Fu Panda (119.59×) over the country average.

04

Where do Beauty & the Beast (2012 TV series) fans live in United States?

Beauty & the Beast (2012 TV series) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Beauty & the Beast (2012 TV series) fans also like?

Beyond Beauty & the Beast (2012 TV series) itself, the audience over-indexes on Warehouse 13 (288.71×), Kung Fu Panda (119.59×), Eyes Wide Shut (69.39×), and Einstein Bros. Bagels (56.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Beauty & the Beast (2012 TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty & the Beast (2012 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →