A data profile of the people who buy, follow and care about Winx Club in United States — modelled from more than twelve digital signal sources. Winx Club has an estimated audience of 964,207 people in United States.
The average Winx Club fan in United States is 33.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Maddie Ziegler, Miraculous: Tales of Ladybug And Cat Noir, Beauty & the Beast (2012 TV series), with strongest over-indexing on Maddie Ziegler (57.43× the country average).
Demographically, the Winx Club audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Winx Club fan in United States is more female, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Maddie Ziegler.
The key figures that characterise the Winx Club profile in United States.
61.6% are female, 38.4% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 33.2 |
| Estimated audience size | 964,207 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 13% |
Where the Winx Club audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Louisiana | ~20K | 1.72× | |
| 02 | California | ~100K | 1.30× | |
| 03 | Texas | ~100K | 1.25× | |
| 04 | Florida | ~80K | 1.24× | |
| 05 | Georgia | ~40K | 1.24× | |
| 06 | New York | ~60K | 1.18× | |
| 07 | Hawaii | ~5K | 1.18× | |
| 08 | Maryland | ~20K | 1.17× | |
| 09 | North Carolina | ~30K | 1.14× | |
| 10 | Massachusetts | ~20K | 1.13× | |
| 11 | Nevada | ~10K | 1.13× | |
| 12 | Virginia | ~30K | 1.11× | |
| 13 | Washington | ~20K | 1.10× | |
| 14 | Arizona | ~20K | 1.09× | |
| 15 | Mississippi | ~8K | 1.09× | |
| 16 | Connecticut | ~10K | 1.07× | |
| 17 | New Jersey | ~30K | 1.05× | |
| 18 | Oklahoma | ~10K | 1.05× | |
| 19 | Arkansas | ~8K | 1.04× | |
| 20 | Rhode Island | ~3K | 1.04× | |
| 21 | South Carolina | ~10K | 1.03× | |
| 22 | Indiana | ~20K | 1.02× | |
| 23 | Kentucky | ~10K | 1.02× | |
| 24 | Alaska | ~2K | 1.01× | |
| 25 | Michigan | ~20K | 0.99× | |
| 26 | Alabama | ~10K | 0.99× | |
| 27 | Pennsylvania | ~30K | 0.98× | |
| 28 | Illinois | ~30K | 0.98× | |
| 29 | Utah | ~8K | 0.98× | |
| 30 | Tennessee | ~20K | 0.97× | |
| 31 | Minnesota | ~10K | 0.97× | |
| 32 | Delaware | ~3K | 0.97× | |
| 33 | Ohio | ~30K | 0.95× | |
| 34 | Oregon | ~10K | 0.95× | |
| 35 | Washington, District of Columbia | ~3K | 0.95× | |
| 36 | Missouri | ~10K | 0.93× | |
| 37 | Kansas | ~7K | 0.93× | |
| 38 | South Dakota | ~2K | 0.90× | |
| 39 | Nebraska | ~4K | 0.89× | |
| 40 | New Mexico | ~4K | 0.88× | |
| 41 | Idaho | ~4K | 0.86× | |
| 42 | Wisconsin | ~10K | 0.84× | |
| 43 | Colorado | ~10K | 0.83× | |
| 44 | Iowa | ~6K | 0.83× | |
| 45 | West Virginia | ~4K | 0.82× | |
| 46 | New Hampshire | ~3K | 0.81× | |
| 47 | Maine | ~3K | 0.80× | |
| 48 | Vermont | ~1K | 0.80× | |
| 49 | North Dakota | ~2K | 0.79× | |
| 50 | Montana | ~2K | 0.70× |
The strongest cross-interests of the Winx Club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winx (horse) | Pets & Animals | 446.77× | ||
| 02 | Miraculous: Tales of Ladybug And Cat Noir | Movies & TV | 389.53× | ||
| 03 | Maddie Ziegler | Movies & TV | 57.43× | ||
| 04 | Rowan Blanchard | Movies & TV | 52.20× | ||
| 05 | France Football | Sports | 49.88× | ||
| 06 | Beauty & the Beast (2012 TV series) | Movies & TV | 46.68× | ||
| 07 | Freezing (manga) | Literature | 45.48× | ||
| 08 | Patrick Ewing | Sports | 44.99× | ||
| 09 | Beverly Hills Chihuahua | Movies & TV | 40.62× | ||
| 10 | Lost Girl | Movies & TV | 39.00× | ||
| 11 | Blended (film) | Movies & TV | 33.72× | ||
| 12 | Greta Gerwig | Movies & TV | 30.00× | ||
| 13 | Eyes Wide Shut | Movies & TV | 25.05× | ||
| 14 | Kristen Bell | Movies & TV | 23.32× | ||
| 15 | Tyler Posey | Movies & TV | 22.20× | ||
| 16 | Ian Somerhalder | Movies & TV | 21.37× | ||
| 17 | Once upon a time | Movies & TV | 19.89× | ||
| 18 | Dylan O’Brien | Movies & TV | 13.63× | ||
| 19 | Jake Paul | Internet & Social Media | 10.80× | ||
| 20 | Sabrina Carpenter | Music & Radio | 9.40× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.12× | |
| Social Media Usage | JOY | 1.07× | |
| Extroversion | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Career Orientation | POWER | 0.75× |
Winx Club has an estimated audience of 964,207 people in United States, concentrated in California and Texas.
61.6% of Winx Club fans are female, 38.4% are male, with an average age of 33.2 years.
Winx Club fans show strongest brand affinity for Maddie Ziegler (57.43×), Miraculous: Tales of Ladybug And Cat Noir (389.53×), and Beauty & the Beast (2012 TV series) (46.68×) over the country average.
Winx Club fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Winx Club itself, the audience over-indexes on Miraculous: Tales of Ladybug And Cat Noir (389.53×), Beauty & the Beast (2012 TV series) (46.68×), Rowan Blanchard (52.2×), and Winx (horse) (446.77×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Winx Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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