Rascasse Audience Intelligence

Paul Wesley Audience in United States

A data profile of the people who buy, follow and care about Paul Wesley in United States — modelled from more than twelve digital signal sources. Paul Wesley has an estimated audience of 1,489,020 people in United States.

#1195among Actor Actress or TV Star in United States#3593among Person in United States#2968in Movies & TV

The average Paul Wesley fan in United States is 28.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ian Somerhalder, Nina Dobrev, Jon Hamm, with strongest over-indexing on Ian Somerhalder (176.41× the country average).

Demographically, the Paul Wesley audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paul Wesley fan in United States is more female, around 28.9 years old, with strong Extroversion tendencies and a notable affinity for Ian Somerhalder.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul Wesley profile in United States.

Audience size
1.5M
in United States
Gender
87.1%♀
12.9% male
Age
28.9
average years
Country rank
#17862
Person in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paul Wesley fans

87.1% are female, 12.9% are male, average age 28.9.

Fig. 02

Gender split

87.1%
Female
12.9%
Male
Demographic split for Paul Wesley audience in United States
MetricValue
Female87.1%
Male12.9%
Average age28.9
Estimated audience size1,489,020
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Paul Wesley audience in United States
Age bracketShare%
16-1951%
20-2921%
30-3912%
40-4910%
50+6%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Paul Wesley audience comes from United States.

Worldwide audience distribution share by country for Paul Wesley
CountryShare
United States21.0%
Brazil7.9%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul Wesley audience in United States is strongest.

Fig. 05

Top regions by affinity

Paul Wesley fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K1.21×
02Oklahoma~20K1.17×
03Utah~20K1.16×
04Arkansas~10K1.15×
05Tennessee~40K1.12×
06West Virginia~8K1.12×
07Texas~100K1.10×
08Georgia~50K1.10×
09Idaho~9K1.10×
10California~200K1.09×
11New Jersey~40K1.09×
12Florida~100K1.07×
13Arizona~30K1.07×
14Indiana~30K1.07×
15Alabama~20K1.07×
16Mississippi~10K1.06×
17New York~90K1.05×
18Missouri~30K1.05×
19Louisiana~20K1.05×
20Ohio~50K1.03×
21Nevada~20K1.03×
22North Carolina~50K1.02×
23South Carolina~20K1.02×
24Connecticut~20K1.02×
25Illinois~50K1.01×
26Michigan~40K1.00×
27Washington~30K1.00×
28Oregon~20K0.98×
29Pennsylvania~50K0.97×
30Kansas~10K0.96×
31New Mexico~8K0.96×
32New Hampshire~6K0.96×
33Rhode Island~5K0.96×
34North Dakota~3K0.96×
35Virginia~40K0.95×
36Colorado~20K0.95×
37Montana~4K0.94×
38Alaska~3K0.94×
39Massachusetts~30K0.93×
40Maine~5K0.93×
41Nebraska~7K0.92×
42Hawaii~6K0.91×
43Minnesota~20K0.90×
44Iowa~10K0.89×
45Maryland~20K0.88×
46Delaware~4K0.88×
47Wisconsin~20K0.87×
48South Dakota~3K0.86×
49Vermont~2K0.83×
50Washington, District of Columbia~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Paul Wesley, United States
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul Wesley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul Wesley audience
#·InterestCategoryAffinity×
01Ian SomerhalderMovies & TV176.41×
02Nina DobrevMovies & TV119.95×
03Zach RoerigMovies & TV99.89×
04Bitten (TV series)Movies & TV40.04×
05Jared PadaleckiMovies & TV39.26×
06High School DxDMovies & TV30.41×
07Jon HammMovies & TV30.11×
08Beauty & the Beast (2012 TV series)Movies & TV29.24×
09Jensen AcklesMovies & TV27.24×
10Aaron PaulMovies & TV24.15×
11Megyn KellyMovies & TV20.00×
12OracleTechnology & Electronics20.00×
13Jude LawMovies & TV18.40×
14Eyes Wide ShutMovies & TV17.75×
15The Vampire DiariesMovies & TV15.65×
16Orlando BloomMovies & TV15.26×
17IS (Infinite Stratos)Literature14.17×
18Dylan O'BrienMovies & TV13.36×
19Dylan O’BrienMovies & TV12.41×
20Charlie HunnamMovies & TV11.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul Wesley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paul Wesley audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.52×
Pet OwnershipJOY1.14×
IndividualismJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paul Wesley audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
Risk AppetiteTHRILL0.70×
Career OrientationPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paul Wesley have in United States?

Paul Wesley has an estimated audience of 1,489,020 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paul Wesley fans?

87.1% of Paul Wesley fans are female, 12.9% are male, with an average age of 28.9 years.

03

Which brands do Paul Wesley fans like most?

Paul Wesley fans show strongest brand affinity for Ian Somerhalder (176.41×), Nina Dobrev (119.95×), and Jon Hamm (30.11×) over the country average.

04

Where do Paul Wesley fans live in United States?

Paul Wesley fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Paul Wesley fans also like?

Beyond Paul Wesley itself, the audience over-indexes on Nina Dobrev (119.95×), Jon Hamm (30.11×), Jared Padalecki (39.26×), and Jensen Ackles (27.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Wesley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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