Paul Wesley Audience in United States

Paul Wesley logo

Paul Wesley has an estimated audience of 1,565,413 people in United States. 87.1% are female, 12.9% are male, average age 28.9. Top regions: California, Texas, Florida. Top brand affinities: Ian Somerhalder, Nina Dobrev, Jon Hamm, Zach Roerig, Jared Padalecki.

The average Paul Wesley fan in United States is 28.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ian Somerhalder, Nina Dobrev, Jon Hamm, with strongest over-indexing on Ian Somerhalder (176.41× the country average). Demographically, the Paul Wesley audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Paul Wesley fans

Demographic split for Paul Wesley audience in United States
MetricValue
Female87.1%
Male12.9%
Average age28.9
Estimated audience size1,565,413

Audience persona

The typical Paul Wesley fan in United States is more female, around 28.9 years old, with strong Extroversion tendencies and a notable affinity for Ian Somerhalder.

Top regions in United States

Top regions ranked by reach for Paul Wesley in United States
RegionReachAffinity
California202,9651.18×
Texas157,8501.17×
Florida118,5571.12×
New York95,9201.1×
Illinois56,1871.08×
Georgia55,4121.15×
Pennsylvania52,6781×
Ohio49,7011.03×
North Carolina48,6811.03×
New Jersey44,6991.12×
Michigan41,1431.01×
Virginia37,2620.98×
Tennessee36,5341.16×
Arizona35,9271.12×
Washington32,9191.05×
Indiana31,1491.09×
Massachusetts29,5240.96×
Missouri26,6651.06×
Kentucky24,1391.23×
Colorado24,1340.98×
Maryland23,9570.89×
South Carolina23,8721.01×
Alabama23,4551.07×
Louisiana20,9821.04×
Minnesota20,7400.92×
Wisconsin20,5750.87×
Oklahoma20,3151.17×
Oregon17,4950.97×
Connecticut16,3401.04×
Nevada15,6571.03×
Utah14,9461.07×
Arkansas14,0721.09×
Mississippi13,3831.04×
Kansas11,7330.95×
Iowa11,2330.87×
Idaho8,4611.08×
West Virginia7,9881.1×
New Mexico7,4750.95×
Nebraska6,8690.87×
Hawaii6,1600.92×
New Hampshire5,7540.93×
Maine5,1490.92×
Rhode Island4,6500.93×
Washington, District of Columbia3,8810.82×
Montana3,7300.86×
Delaware3,4730.8×
North Dakota2,8860.9×
South Dakota2,8720.79×
Alaska2,8580.85×
Vermont2,0680.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paul Wesley audience
BrandAffinityCategory
Ian Somerhalder176.41×Movies & TV
Nina Dobrev119.95×Movies & TV
Jon Hamm30.11×Movies & TV
Zach Roerig99.89×Movies & TV
Jared Padalecki39.26×Movies & TV
Jensen Ackles27.24×Movies & TV
Blood+44.8×Movies & TV
Beauty & the Beast (2012 TV series)29.24×Movies & TV
Megyn Kelly20×Movies & TV
Aaron Paul24.15×Movies & TV
Bitten (TV series)40.04×Movies & TV
High School DxD30.41×Movies & TV
Oracle20×Technology & Electronics
Jude Law18.4×Movies & TV
Orlando Bloom15.26×Movies & TV
Dylan O'Brien13.36×Movies & TV
Charlie Hunnam11.76×Movies & TV
Dylan O’Brien12.41×Movies & TV
Eyes Wide Shut17.75×Movies & TV
Harry Potter3.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paul Wesley audience
TraitClusterScore
ExtroversionTHRILL1.85
TraditionCONSERVATISM1.44
Price SensitivityPREMIUM1.19
Pet OwnershipJOY1.13
Social Media UsageJOY1.09
CreativityOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Paul Wesley
CountryShare
United States22.3%
Brazil7.5%
Germany7.2%

See Paul Wesley audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Paul Wesley have in United States?

Paul Wesley has an estimated audience of 1,565,413 people in United States, concentrated in California and Texas.

What is the gender split and age of Paul Wesley fans?

87.1% of Paul Wesley fans are female, 12.9% are male, with an average age of 28.9 years.

Which brands do Paul Wesley fans like most?

Paul Wesley fans show strongest brand affinity for Ian Somerhalder (176.41×), Nina Dobrev (119.95×), and Jon Hamm (30.11×) over the country average.

Where do Paul Wesley fans live in United States?

Paul Wesley fans in United States are most concentrated in California (reach 202,965), Texas (reach 157,850), and Florida (reach 118,557). These three regions account for the largest share of the active audience.

What other brands do Paul Wesley fans also like?

Beyond Paul Wesley itself, the audience over-indexes on Nina Dobrev (119.95×), Jon Hamm (30.11×), Zach Roerig (99.89×), and Jared Padalecki (39.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Wesley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.