Rascasse Audience Intelligence

Oracle Target Market in United States

A data profile of the people who buy, follow and care about Oracle in United States — modelled from more than twelve digital signal sources. Oracle has an estimated audience of 3,602,041 people in United States.

#917among Brand in United States#350in Technology & Electronics

The average Oracle fan in United States is 30.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eurostar, Josh Duhamel, Oracle Corporation, with strongest over-indexing on Eurostar (54.17× the country average).

Demographically, the Oracle audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oracle fan in United States is balanced, around 30.4 years old, with strong Mindfulness tendencies and a notable affinity for Eurostar.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oracle profile in United States.

Audience size
3.6M
in United States
Gender
53.5%♀
46.5% male
Age
30.4
average years
Country rank
#8801
Brand in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oracle

53.5% are female, 46.5% are male, average age 30.4.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Oracle audience in United States
MetricValue
Female53.5%
Male46.5%
Average age30.4
Estimated audience size3,602,041
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Oracle audience in United States
Age bracketShare%
16-1945%
20-2922%
30-3915%
40-4912%
50+7%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Oracle audience comes from United States.

Worldwide audience distribution share by country for Oracle
CountryShare
United States25.0%
India14.8%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oracle audience in United States is strongest.

Fig. 05

Top regions by affinity

Oracle customers by region in United States
#RegionReachAffinity×
01Tennessee~100K1.44×
02Washington~100K1.37×
03Massachusetts~90K1.35×
04Colorado~70K1.35×
05Virginia~100K1.29×
06Washington, District of Columbia~10K1.27×
07California~500K1.25×
08Arizona~90K1.24×
09Kansas~30K1.22×
10Vermont~7K1.21×
11Texas~400K1.20×
12Missouri~70K1.17×
13Maryland~70K1.13×
14New York~200K1.09×
15Illinois~100K1.07×
16Minnesota~50K1.07×
17Louisiana~50K1.07×
18New Hampshire~10K1.05×
19Georgia~100K1.04×
20New Jersey~90K1.03×
21Nevada~30K1.02×
22Connecticut~40K1.01×
23Pennsylvania~100K1.00×
24North Carolina~100K0.98×
25Utah~30K0.98×
26Indiana~60K0.97×
27Rhode Island~10K0.97×
28Hawaii~10K0.96×
29Florida~200K0.95×
30Alabama~50K0.95×
31Oregon~40K0.95×
32Ohio~100K0.94×
33Wisconsin~50K0.93×
34Michigan~80K0.92×
35Alaska~7K0.92×
36Nebraska~20K0.91×
37Iowa~30K0.89×
38Oklahoma~30K0.86×
39Arkansas~20K0.84×
40Kentucky~40K0.83×
41Idaho~10K0.83×
42South Carolina~40K0.81×
43Mississippi~20K0.81×
44Delaware~8K0.81×
45Maine~10K0.80×
46Montana~8K0.79×
47South Dakota~6K0.76×
48New Mexico~10K0.75×
49North Dakota~5K0.75×
50West Virginia~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Oracle, United States
0.72×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oracle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oracle audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility54.17×
02Josh DuhamelFashion & Accessoires20.00×
03Key FoodShopping20.00×
04Paperless PostShopping20.00×
05Erin AndrewsSports20.00×
06Rose LeslieMovies & TV20.00×
07Paul WesleyMovies & TV20.00×
08Candice SwanepoelFashion & Accessoires20.00×
09Oracle CorporationTechnology & Electronics19.09×
10VoltaireLiterature18.41×
11Larry PagePolitics & Society17.36×
12Stanley SteemerHome & Garden15.73×
13The A-TeamMovies & TV15.66×
14Anjelica HustonMovies & TV15.37×
15Eva GreenMovies & TV13.78×
16TransUnionTechnology & Electronics10.66×
17Sharon OsbourneMovies & TV7.41×
18Christina ApplegateMovies & TV7.25×
19Demi MooreMovies & TV5.60×
20Diane KeatonMovies & TV3.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oracle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oracle audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.43×
SpiritualityBALANCE1.70×
PatriotismCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oracle audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
DIY MentalityTHRILL0.85×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oracle's target market in United States?

Oracle's target market in United States covers an estimated 3,602,041 people, concentrated in California and Texas.

02

What is the gender split and age of Oracle customers?

53.5% of the Oracle audience are female, 46.5% are male, with an average age of 30.4 years.

03

Which brands do Oracle fans like most?

Oracle fans show strongest brand affinity for Eurostar (54.17×), Josh Duhamel (20×), and Oracle Corporation (19.09×) over the country average.

04

Where do Oracle fans live in United States?

Oracle fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Oracle fans also like?

Beyond Oracle itself, the audience over-indexes on Josh Duhamel (20×), Oracle Corporation (19.09×), Key Food (20×), and Paperless Post (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Oracle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oracle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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