Oracle Corporation Audience in United States

Oracle Corporation logo

Oracle Corporation has an estimated audience of 3,275,225 people in United States. 45.0% are female, 55.0% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Oracle, LastPass, HubSpot, Safari (web browser), SAP Solution Manager.

The average Oracle Corporation fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Oracle, LastPass, HubSpot, with strongest over-indexing on Oracle (19.09× the country average). Demographically, the Oracle Corporation audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Oracle Corporation fans

Demographic split for Oracle Corporation audience in United States
MetricValue
Female45.0%
Male55.0%
Average age42.4
Estimated audience size3,275,225

Audience persona

The typical Oracle Corporation fan in United States is balanced, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Oracle.

Top regions in United States

Top regions ranked by reach for Oracle Corporation in United States
RegionReachAffinity
California449,9781.25×
Texas344,1431.22×
Florida215,3010.97×
New York201,0301.1×
Illinois123,0951.13×
Pennsylvania112,2201.02×
Virginia108,6511.36×
Georgia107,4201.06×
Ohio99,3230.98×
North Carolina98,4861×
Tennessee92,1611.4×
Massachusetts91,3991.42×
New Jersey87,6141.05×
Arizona85,6271.28×
Washington85,5381.3×
Michigan78,7120.92×
Colorado70,2201.36×
Missouri62,6451.19×
Maryland61,3191.09×
Indiana59,7711×
Minnesota52,8531.13×
Wisconsin47,1400.96×
Louisiana44,8591.06×
Alabama43,2230.94×
South Carolina40,1840.82×
Oregon35,6400.95×
Kentucky34,5900.84×
Connecticut33,2871.01×
Nevada32,9341.04×
Kansas31,0481.2×
Oklahoma30,8540.85×
Utah28,0670.96×
Iowa24,4520.91×
Arkansas22,1350.82×
Mississippi21,2090.79×
Nebraska14,9340.91×
New Hampshire13,4521.04×
Idaho13,4060.82×
Hawaii13,0730.93×
Washington, District of Columbia12,4001.26×
New Mexico11,5030.7×
West Virginia10,3410.68×
Rhode Island9,8890.95×
Maine9,4560.81×
Delaware7,0520.78×
Montana6,9550.77×
Vermont6,8761.2×
Alaska5,9790.85×
South Dakota5,2970.7×
North Dakota4,6160.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oracle Corporation audience
BrandAffinityCategory
Oracle19.09×Technology & Electronics
LastPass24.02×Technology & Electronics
HubSpot15.5×Internet & Social Media
Safari (web browser)11.16×Technology & Electronics
SAP Solution Manager42.03×
Infosys39.46×Technology & Electronics
Capgemini45.78×Business & Career
IBM Information Management System39.31×Technology & Electronics
NetSuite19.68×Technology & Electronics
Enterprise resource planning19.33×Business & Career
Small Business Administration7.76×Business & Career
Microsoft Azure15.08×Technology & Electronics
Human resource consulting17.87×Business & Career
Automattic23.24×Internet & Social Media
SAP HANA40.56×Technology & Electronics
TurboTax3.87×Business & Career
Adobe6.57×Technology & Electronics
Joshua Jackson8.48×Movies & TV
Employee engagement12.54×Business & Career
Peter Thiel6.09×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oracle Corporation audience
TraitClusterScore
Need for SecurityCONSERVATISM2.08
Career OrientationPOWER1.57
Early Adopter MentalityPOWER1.54
Quality AwarenessPREMIUM1.39
Convenience OrientationPREMIUM1.33
Urban LifestyleOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Oracle Corporation
CountryShare
United States22.9%
India10.9%
China8.5%

See Oracle Corporation audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Oracle Corporation have in United States?

Oracle Corporation has an estimated audience of 3,275,225 people in United States, concentrated in California and Texas.

What is the gender split and age of Oracle Corporation fans?

45.0% of Oracle Corporation fans are female, 55.0% are male, with an average age of 42.4 years.

Which brands do Oracle Corporation fans like most?

Oracle Corporation fans show strongest brand affinity for Oracle (19.09×), LastPass (24.02×), and HubSpot (15.5×) over the country average.

Where do Oracle Corporation fans live in United States?

Oracle Corporation fans in United States are most concentrated in California (reach 449,978), Texas (reach 344,143), and Florida (reach 215,301). These three regions account for the largest share of the active audience.

What other brands do Oracle Corporation fans also like?

Beyond Oracle Corporation itself, the audience over-indexes on LastPass (24.02×), HubSpot (15.5×), Safari (web browser) (11.16×), and SAP Solution Manager (42.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oracle Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.