Automattic Audience in United States

Automattic has an estimated audience of 598,837 people in United States. 46.9% are female, 53.1% are male, average age 44.0. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, LinkedIn.

The average Automattic fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Automattic audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Automattic fans

Demographic split for Automattic audience in United States
MetricValue
Female46.9%
Male53.1%
Average age44.0
Estimated audience size598,837

Audience persona

The typical Automattic fan in United States is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Automattic in United States
RegionReachAffinity
California104,8891.59×
New York60,1041.8×
Texas54,1891.05×
Florida42,7831.06×
Washington21,1661.76×
Illinois20,8391.04×
Virginia20,4051.4×
Georgia20,1911.09×
North Carolina18,5801.03×
Pennsylvania18,0850.9×
Massachusetts16,9771.44×
New Jersey16,0061.05×
Ohio14,6950.8×
Colorado14,6711.55×
Michigan13,1380.84×
Arizona11,6770.96×
Oregon11,5551.68×
Maryland11,0461.07×
Tennessee10,2520.85×
Indiana8,7420.8×
Missouri8,3240.86×
Wisconsin7,6790.85×
Minnesota7,4630.87×
Utah6,8671.28×
South Carolina6,7100.74×
Kentucky6,2590.83×
Alabama5,5800.67×
Nevada5,4710.94×
Connecticut5,4450.91×
Louisiana4,9670.64×
Oklahoma4,3510.65×
Washington, District of Columbia3,8452.14×
Kansas3,6720.78×
Iowa3,6260.73×
Arkansas3,5080.71×
Nebraska3,2721.09×
New Hampshire2,8831.22×
Idaho2,8640.95×
Mississippi2,6000.53×
Maine2,4661.15×
Hawaii2,1740.84×
New Mexico1,9150.64×
Rhode Island1,7710.93×
Vermont1,4311.36×
West Virginia1,2720.46×
Montana1,1760.71×
Delaware1,0760.65×
Alaska9520.74×
North Dakota9310.76×
South Dakota8880.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automattic audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
LinkedIn4.09×Internet & Social Media
Income tax13.19×Business & Career
Oracle Corporation16.57×Technology & Electronics
LastPass20.97×Technology & Electronics
Adobe11.24×Technology & Electronics
SAP HANA64.27×Technology & Electronics
General Electric18.83×Home & Garden
HubSpot12.07×Internet & Social Media
Charles, Prince of Wales18.87×Politics & Society
MySQL8.84×Technology & Electronics
JIRA18.21×Technology & Electronics
Kia Sportage14.17×Cars & Mobility
Information security6.41×Business & Career
Cloud computing3.38×Technology & Electronics
Small Business Administration7.63×Business & Career
Business software9.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automattic audience
TraitClusterScore
Need for SecurityCONSERVATISM5.69
PatriotismCONSERVATISM4.11
Career OrientationPOWER2.16
Early Adopter MentalityPOWER2.04
LGBTQ+ IdentityOPEN1.85
IndividualismJOY1.64

Worldwide distribution

Worldwide audience distribution share by country for Automattic
CountryShare
United States33.6%
Brazil9.1%
Germany7.0%

See Automattic audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Automattic have in United States?

Automattic has an estimated audience of 598,837 people in United States, concentrated in California and New York.

What is the gender split and age of Automattic fans?

46.9% of Automattic fans are female, 53.1% are male, with an average age of 44.0 years.

Which brands do Automattic fans like most?

Automattic fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Automattic fans live in United States?

Automattic fans in United States are most concentrated in California (reach 104,889), New York (reach 60,104), and Texas (reach 54,189). These three regions account for the largest share of the active audience.

What other brands do Automattic fans also like?

Beyond Automattic itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and LinkedIn (4.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Automattic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.