Automattic Audience in United States

Automattic logo

Automattic has an estimated audience of 598,837 people in United States. 46.9% are female, 53.1% are male, average age 44.0. Top regions: California, New York, Texas. Top brand affinities: Morphine (band), Jesse Plemons, El Paso County, Colorado, Nationality, Elsword.

The average Automattic fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Morphine (band), Jesse Plemons, El Paso County, Colorado, with strongest over-indexing on Morphine (band) (29.04× the country average). Demographically, the Automattic audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Automattic fans

Demographic split for Automattic audience in United States
MetricValue
Female46.9%
Male53.1%
Average age44.0
Estimated audience size598,837

Audience persona

The typical Automattic fan in United States is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Morphine (band).

Top regions in United States

Top regions ranked by reach for Automattic in United States
RegionReachAffinity
California104,8891.59×
New York60,1041.8×
Texas54,1891.05×
Florida42,7831.06×
Washington21,1661.76×
Illinois20,8391.04×
Virginia20,4051.4×
Georgia20,1911.09×
North Carolina18,5801.03×
Pennsylvania18,0850.9×
Massachusetts16,9771.44×
New Jersey16,0061.05×
Ohio14,6950.8×
Colorado14,6711.55×
Michigan13,1380.84×
Arizona11,6770.96×
Oregon11,5551.68×
Maryland11,0461.07×
Tennessee10,2520.85×
Indiana8,7420.8×
Missouri8,3240.86×
Wisconsin7,6790.85×
Minnesota7,4630.87×
Utah6,8671.28×
South Carolina6,7100.74×
Kentucky6,2590.83×
Alabama5,5800.67×
Nevada5,4710.94×
Connecticut5,4450.91×
Louisiana4,9670.64×
Oklahoma4,3510.65×
Washington, District of Columbia3,8452.14×
Kansas3,6720.78×
Iowa3,6260.73×
Arkansas3,5080.71×
Nebraska3,2721.09×
New Hampshire2,8831.22×
Idaho2,8640.95×
Mississippi2,6000.53×
Maine2,4661.15×
Hawaii2,1740.84×
New Mexico1,9150.64×
Rhode Island1,7710.93×
Vermont1,4311.36×
West Virginia1,2720.46×
Montana1,1760.71×
Delaware1,0760.65×
Alaska9520.74×
North Dakota9310.76×
South Dakota8880.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Automattic audience
BrandAffinityCategory
Morphine (band)29.04×Music & Radio
Jesse Plemons7.27×Movies & TV
El Paso County, Colorado22.4×Travel & Leisure
Nationality2.53×Politics & Society
Elsword14.17×Games
Mount Kilimanjaro13.68×Travel & Leisure
Litter box1.56×Pets & Animals
Home staging3.52×Home & Garden
ARCO1.89×Cars & Mobility
JDSU1.9×Business & Career
Google Photos1.53×Technology & Electronics
Kansas1.55×Travel & Leisure
Queens College, City University of New York4.06×Business & Career
Scientific skepticism10.79×Politics & Society
Nebraska Cornhuskers football1.93×Sports
Ismael Cala18.83×Literature
Mangaka2.15×Literature
Noodle (Gorillaz)1.79×Music & Radio
Eddie Lacy7.48×Sports
UK garage2.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Automattic audience
TraitClusterScore
Need for SecurityCONSERVATISM5.69
PatriotismCONSERVATISM4.11
Career OrientationPOWER2.16
Early Adopter MentalityPOWER2.04
LGBTQ+ IdentityOPEN1.85
IndividualismJOY1.64

Worldwide distribution

Worldwide audience distribution share by country for Automattic
CountryShare
United States33.6%
Brazil9.1%
Germany7.0%

See Automattic audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Automattic have in United States?

Automattic has an estimated audience of 598,837 people in United States, concentrated in California and New York.

What is the gender split and age of Automattic fans?

46.9% of Automattic fans are female, 53.1% are male, with an average age of 44.0 years.

Which brands do Automattic fans like most?

Automattic fans show strongest brand affinity for Morphine (band) (29.04×), Jesse Plemons (7.27×), and El Paso County, Colorado (22.4×) over the country average.

Where do Automattic fans live in United States?

Automattic fans in United States are most concentrated in California (reach 104,889), New York (reach 60,104), and Texas (reach 54,189). These three regions account for the largest share of the active audience.

What other brands do Automattic fans also like?

Beyond Automattic itself, the audience over-indexes on Jesse Plemons (7.27×), El Paso County, Colorado (22.4×), Nationality (2.53×), and Elsword (14.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Automattic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.