Rascasse Audience Intelligence

Automattic Audience in United States

A data profile of the people who buy, follow and care about Automattic in United States — modelled from more than twelve digital signal sources. Automattic has an estimated audience of 597,358 people in United States.

#1049among Website / Newspaper / Magazine in United States#337in Internet & Social Media

The average Automattic fan in United States is 44.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Adobe, LastPass, Oracle Corporation, with strongest over-indexing on Adobe (26.53× the country average).

Demographically, the Automattic audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Automattic fan in United States is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Adobe.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automattic profile in United States.

Audience size
597K
in United States
Gender
46.9%♀
53.1% male
Age
44.0
average years
Country rank
#32903
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Automattic

46.9% are female, 53.1% are male, average age 44.0.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Automattic audience in United States
MetricValue
Female46.9%
Male53.1%
Average age44.0
Estimated audience size597,358
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Automattic audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3916%
40-4919%
50+37%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Automattic audience comes from United States.

Worldwide audience distribution share by country for Automattic
CountryShare
United States36.7%
Germany7.7%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automattic audience in United States is strongest.

Fig. 05

Top regions by affinity

Automattic fans by region: top regions in United States
#RegionReachAffinity×
01New York~70K1.98×
02Washington, District of Columbia~3K1.64×
03Washington~20K1.52×
04California~90K1.40×
05Oregon~9K1.38×
06Colorado~10K1.35×
07Virginia~20K1.27×
08Massachusetts~10K1.24×
09Florida~50K1.14×
10Utah~6K1.13×
11Vermont~1K1.13×
12New Jersey~20K1.12×
13Georgia~20K1.10×
14Maryland~10K1.08×
15Maine~2K1.08×
16New Hampshire~2K1.06×
17North Carolina~20K1.02×
18Nebraska~3K1.01×
19Texas~50K1.00×
20Idaho~3K1.00×
21Arizona~10K0.99×
22Nevada~6K0.99×
23Alaska~1K0.98×
24Illinois~20K0.97×
25Connecticut~6K0.97×
26Rhode Island~2K0.97×
27North Dakota~1K0.97×
28Hawaii~2K0.96×
29Montana~2K0.95×
30South Dakota~1K0.95×
31Delaware~2K0.93×
32New Mexico~3K0.91×
33Pennsylvania~20K0.90×
34Missouri~9K0.90×
35Arkansas~4K0.90×
36Tennessee~10K0.89×
37Minnesota~8K0.89×
38Kentucky~7K0.89×
39Iowa~4K0.89×
40Kansas~4K0.89×
41West Virginia~2K0.89×
42South Carolina~8K0.87×
43Wisconsin~8K0.87×
44Mississippi~4K0.86×
45Oklahoma~6K0.85×
46Michigan~10K0.84×
47Indiana~9K0.84×
48Alabama~7K0.84×
49Louisiana~6K0.83×
50Ohio~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Automattic, United States
0.81×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automattic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automattic audience
#·InterestCategoryAffinity×
01SAP HANATechnology & Electronics62.17×
02LastPassTechnology & Electronics34.63×
03AdobeTechnology & Electronics26.53×
04Oracle CorporationTechnology & Electronics23.24×
05File sharingInternet & Social Media20.00×
06General ElectricHome & Garden18.93×
07HubSpotInternet & Social Media15.83×
08Enterprise resource planningBusiness & Career15.68×
09Business softwareBusiness & Career10.93×
10Software as a serviceTechnology & Electronics9.93×
11Web serverTechnology & Electronics8.82×
12Passive incomeBusiness & Career8.19×
13Information securityBusiness & Career7.54×
14Small Business AdministrationBusiness & Career6.63×
15Affiliate marketingBusiness & Career5.47×
16InnovationBusiness & Career5.17×
17LinkedInInternet & Social Media5.05×
18Non-alcoholic beverageFood & Beverages4.63×
19Cloud computingTechnology & Electronics4.45×
20Sustainable energyHome & Garden4.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automattic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automattic audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM5.76×
PatriotismCONSERVATISM5.44×
Career OrientationPOWER2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automattic audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
CreativityOPEN0.83×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automattic have in United States?

Automattic has an estimated audience of 597,358 people in United States, concentrated in California and New York.

02

What is the gender split and age of Automattic fans?

46.9% of Automattic fans are female, 53.1% are male, with an average age of 44.0 years.

03

Which brands do Automattic fans like most?

Automattic fans show strongest brand affinity for Adobe (26.53×), LastPass (34.63×), and Oracle Corporation (23.24×) over the country average.

04

Where do Automattic fans live in United States?

Automattic fans in United States are most concentrated in California (reach ~90K), New York (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Automattic fans also like?

Beyond Automattic itself, the audience over-indexes on LastPass (34.63×), Oracle Corporation (23.24×), HubSpot (15.83×), and Web server (8.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Automattic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Automattic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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