Rascasse Audience Intelligence

HubSpot Audience in United States

A data profile of the people who buy, follow and care about HubSpot in United States — modelled from more than twelve digital signal sources. HubSpot has an estimated audience of 4,700,347 people in United States.

#188among Website / Newspaper / Magazine in United States#95in Internet & Social Media

The average HubSpot fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zoom!, SEMrush, Salesforce.com, with strongest over-indexing on Zoom! (8.18× the country average).

Demographically, the HubSpot audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HubSpot fan in United States is balanced, around 39.9 years old, with strong Career Orientation tendencies and a notable affinity for Zoom!.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HubSpot profile in United States.

Audience size
4.7M
in United States
Gender
49.1%♀
50.9% male
Age
39.9
average years
Country rank
#7047
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of HubSpot

49.1% are female, 50.9% are male, average age 39.9.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for HubSpot audience in United States
MetricValue
Female49.1%
Male50.9%
Average age39.9
Estimated audience size4,700,347
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the HubSpot audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

26.7%

of the worldwide HubSpot audience comes from United States.

Worldwide audience distribution share by country for HubSpot
CountryShare
United States26.7%
United Kingdom6.7%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HubSpot audience in United States is strongest.

Fig. 05

Top regions by affinity

HubSpot fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K2.18×
02Utah~80K1.84×
03Colorado~100K1.69×
04Washington, District of Columbia~20K1.59×
05New Hampshire~30K1.43×
06Florida~400K1.32×
07California~700K1.30×
08New York~300K1.30×
09Vermont~10K1.23×
10Connecticut~50K1.17×
11Illinois~200K1.16×
12Georgia~200K1.16×
13Idaho~30K1.14×
14Texas~400K1.12×
15Tennessee~100K1.12×
16Minnesota~70K1.12×
17New Jersey~100K1.11×
18Virginia~100K1.11×
19Washington~100K1.09×
20Rhode Island~20K1.09×
21North Carolina~100K1.08×
22Arizona~100K1.04×
23Oregon~50K1.04×
24Nebraska~20K0.99×
25Pennsylvania~200K0.98×
26Kansas~40K0.98×
27Montana~10K0.97×
28Maine~20K0.96×
29South Carolina~70K0.95×
30Ohio~100K0.94×
31Missouri~70K0.94×
32Wisconsin~60K0.92×
33Nevada~40K0.92×
34Maryland~70K0.91×
35Michigan~100K0.89×
36Indiana~70K0.85×
37Iowa~30K0.85×
38South Dakota~8K0.76×
39Wyoming~5K0.76×
40Delaware~9K0.73×
41Oklahoma~40K0.71×
42Arkansas~30K0.69×
43North Dakota~6K0.68×
44Alabama~40K0.66×
45Louisiana~40K0.66×
46Hawaii~10K0.65×
47Kentucky~40K0.64×
48Mississippi~20K0.49×
49New Mexico~10K0.49×
50West Virginia~10K0.46×
Fig. 06

Affinity by region

Affinity by region — HubSpot, United States
0.46×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HubSpot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HubSpot audience
#·InterestCategoryAffinity×
01SEMrushInternet & Social Media42.77×
02IBM Information Management SystemTechnology & Electronics24.87×
03SAP Solution ManagerTopic24.69×
04Sprout SocialTechnology & Electronics22.25×
05ZendeskInternet & Social Media17.39×
06Salesforce.comTechnology & Electronics15.71×
07Oracle CorporationTechnology & Electronics15.31×
08LastPassTechnology & Electronics15.20×
09MailChimpInternet & Social Media14.06×
10Constant ContactTechnology & Electronics12.15×
11Zoom!Business & Career8.18×
12Google AnalyticsInternet & Social Media7.77×
13Mark ZuckerbergBusiness & Career6.55×
14Small Business AdministrationBusiness & Career6.06×
15Spirit HalloweenKids & Family4.86×
16TurboTaxBusiness & Career3.47×
17Staples (Canada)Business & Career2.54×
18The UPS StoreShopping2.53×
19Google DriveTechnology & Electronics2.44×
20Indeed.comBusiness & Career2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HubSpot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HubSpot audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.82×
Early Adopter MentalityPOWER1.62×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HubSpot audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.00×
TraditionCONSERVATISM1.03×
Design AffinityPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HubSpot have in United States?

HubSpot has an estimated audience of 4,700,347 people in United States, concentrated in California and Texas.

02

What is the gender split and age of HubSpot fans?

49.1% of HubSpot fans are female, 50.9% are male, with an average age of 39.9 years.

03

Which brands do HubSpot fans like most?

HubSpot fans show strongest brand affinity for Zoom! (8.18×), SEMrush (42.77×), and Salesforce.com (15.71×) over the country average.

04

Where do HubSpot fans live in United States?

HubSpot fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do HubSpot fans also like?

Beyond HubSpot itself, the audience over-indexes on SEMrush (42.77×), Salesforce.com (15.71×), Oracle Corporation (15.31×), and MailChimp (14.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See HubSpot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HubSpot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →