HubSpot Audience in United States

HubSpot logo

HubSpot has an estimated audience of 4,579,747 people in United States. 49.1% are female, 50.9% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: SEMrush, Zoom!, MailChimp, Oracle Corporation, Spirit Halloween.

The average HubSpot fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include SEMrush, Zoom!, MailChimp, with strongest over-indexing on SEMrush (42.77× the country average). Demographically, the HubSpot audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of HubSpot fans

Demographic split for HubSpot audience in United States
MetricValue
Female49.1%
Male50.9%
Average age39.9
Estimated audience size4,579,747

Audience persona

The typical HubSpot fan in United States is balanced, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for SEMrush.

Top regions in United States

Top regions ranked by reach for HubSpot in United States
RegionReachAffinity
California693,5641.38×
Texas461,3061.17×
Florida417,0881.35×
New York342,7401.34×
Massachusetts200,2752.22×
Illinois186,6141.22×
Georgia165,0121.17×
North Carolina150,2451.09×
Pennsylvania149,6820.97×
Ohio135,5260.96×
New Jersey135,4031.16×
Virginia127,4481.14×
Colorado125,1171.73×
Michigan106,3080.89×
Washington106,2151.16×
Tennessee100,8551.1×
Arizona100,3511.07×
Minnesota77,1841.18×
Utah73,6401.8×
Maryland72,5620.92×
Indiana70,4470.84×
Missouri69,3080.94×
Wisconsin63,5730.92×
South Carolina63,4080.92×
Connecticut58,5011.27×
Oregon58,3101.11×
Nevada42,6040.96×
Alabama40,6470.64×
Kentucky35,5690.62×
Louisiana35,1940.6×
Oklahoma34,3900.68×
Kansas31,7200.88×
Iowa28,9200.77×
New Hampshire26,1771.45×
Idaho25,5661.11×
Arkansas23,9320.63×
Washington, District of Columbia22,8041.66×
Nebraska22,7040.99×
Mississippi15,9430.42×
Rhode Island15,7441.08×
Maine15,3740.94×
Hawaii12,8120.65×
Montana11,6600.92×
New Mexico10,0540.44×
Vermont9,7671.21×
Delaware8,2350.65×
West Virginia8,2000.38×
South Dakota7,5340.71×
North Dakota5,6160.6×
Wyoming4,2340.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HubSpot audience
BrandAffinityCategory
SEMrush42.77×Internet & Social Media
Zoom!8.18×Business & Career
MailChimp14.06×Internet & Social Media
Oracle Corporation15.31×Technology & Electronics
Spirit Halloween4.86×Kids & Family
LastPass15.2×Technology & Electronics
Google Drive2.44×Technology & Electronics
Constant Contact12.15×Technology & Electronics
Craigslist2.34×Shopping
Mark Zuckerberg6.55×Business & Career
The UPS Store2.53×Shopping
Sprout Social22.25×Technology & Electronics
Small Business Administration6.06×Business & Career
SAP Solution Manager24.69×
Indeed.com2.04×Business & Career
TurboTax3.47×Business & Career
LinkedIn1.82×Internet & Social Media
IBM Information Management System24.87×Technology & Electronics
Zendesk17.39×Internet & Social Media
CNN1.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HubSpot audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.26
Early Adopter MentalityPOWER2.03
Need for SecurityCONSERVATISM1.94
Luxury OrientationPREMIUM1.9
Risk AppetiteTHRILL1.6
Sports ActivityPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for HubSpot
CountryShare
United States26.5%
United Kingdom6.6%
China5.6%

See HubSpot audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does HubSpot have in United States?

HubSpot has an estimated audience of 4,579,747 people in United States, concentrated in California and Texas.

What is the gender split and age of HubSpot fans?

49.1% of HubSpot fans are female, 50.9% are male, with an average age of 39.9 years.

Which brands do HubSpot fans like most?

HubSpot fans show strongest brand affinity for SEMrush (42.77×), Zoom! (8.18×), and MailChimp (14.06×) over the country average.

Where do HubSpot fans live in United States?

HubSpot fans in United States are most concentrated in California (reach 693,564), Texas (reach 461,306), and Florida (reach 417,088). These three regions account for the largest share of the active audience.

What other brands do HubSpot fans also like?

Beyond HubSpot itself, the audience over-indexes on Zoom! (8.18×), MailChimp (14.06×), Oracle Corporation (15.31×), and Spirit Halloween (4.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HubSpot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.