Rascasse Audience Intelligence

Sprout Social Target Market in United States

A data profile of the people who buy, follow and care about Sprout Social in United States — modelled from more than twelve digital signal sources. Sprout Social has an estimated audience of 561,077 people in United States.

#43among Software in United States#3525among Brand in United States#970in Technology & Electronics

The average Sprout Social fan in United States is 40.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Trends, Sacha Baron Cohen, RIDGID Tools, with strongest over-indexing on Google Trends (75.53× the country average).

Demographically, the Sprout Social audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sprout Social fan in United States is balanced, around 40.4 years old, with strong Spirituality tendencies and a notable affinity for Google Trends.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sprout Social profile in United States.

Audience size
561K
in United States
Gender
48.9%♀
51.1% male
Age
40.4
average years
Country rank
#34241
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sprout Social

48.9% are female, 51.1% are male, average age 40.4.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Sprout Social audience in United States
MetricValue
Female48.9%
Male51.1%
Average age40.4
Estimated audience size561,077
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Sprout Social audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4923%
50+21%
Fig. 04

Worldwide distribution

35.5%

of the worldwide Sprout Social audience comes from United States.

Worldwide audience distribution share by country for Sprout Social
CountryShare
United States35.5%
China9.5%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sprout Social audience in United States is strongest.

Fig. 05

Top regions by affinity

Sprout Social customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.98×
02Illinois~40K2.03×
03Colorado~10K1.51×
04New York~50K1.45×
05California~80K1.34×
06Massachusetts~10K1.31×
07Washington~10K1.22×
08Vermont~1K1.20×
09Utah~6K1.12×
10Nevada~6K1.10×
11Rhode Island~2K1.09×
12Virginia~10K1.08×
13Oregon~7K1.08×
14Georgia~20K1.06×
15Connecticut~6K1.06×
16Tennessee~10K1.05×
17Florida~40K1.04×
18New Jersey~20K1.04×
19Minnesota~8K1.04×
20North Carolina~20K1.01×
21Wisconsin~9K1.01×
22Texas~50K1.00×
23New Hampshire~2K0.98×
24Maryland~9K0.97×
25Arizona~10K0.95×
26Indiana~10K0.95×
27Nebraska~3K0.95×
28South Carolina~8K0.94×
29Kansas~4K0.94×
30North Dakota~1K0.92×
31Pennsylvania~20K0.91×
32Oklahoma~6K0.90×
33Michigan~10K0.88×
34Missouri~8K0.88×
35Iowa~4K0.88×
36Idaho~2K0.87×
37Ohio~20K0.86×
38Hawaii~2K0.85×
39Maine~2K0.85×
40Alaska~1K0.85×
41South Dakota~1K0.83×
42Montana~1K0.79×
43Arkansas~4K0.77×
44Louisiana~5K0.74×
45Delaware~1K0.74×
46Kentucky~5K0.73×
47Alabama~5K0.66×
48Mississippi~3K0.63×
49West Virginia~2K0.63×
50New Mexico~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Sprout Social, United States
0.62×1.00×2.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sprout Social audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sprout Social audience
#·InterestCategoryAffinity×
01RIDGID ToolsHome & Garden127.96×
02qantas airwaysTravel & Leisure85.56×
03Google TrendsInternet & Social Media75.53×
04Kenan & KelMovies & TV71.35×
05SnapseedTechnology & Electronics52.60×
06Buffer (application)Technology & Electronics50.62×
07Sacha Baron CohenMovies & TV45.05×
08Constant ContactTechnology & Electronics42.87×
09WeeblyInternet & Social Media34.26×
10Michael CeraMovies & TV32.57×
11WordPress.comInternet & Social Media31.07×
12Zach GalifianakisMovies & TV30.46×
13MailChimpInternet & Social Media27.21×
14HubSpotInternet & Social Media26.95×
15Stuff (magazine)Technology & Electronics26.18×
16SlideShareInternet & Social Media25.73×
17Elliot PageMovies & TV16.95×
18MySQLTechnology & Electronics15.71×
19SquarespaceTechnology & Electronics13.63×
20DocuSignTechnology & Electronics13.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sprout Social audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sprout Social audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.96×
Career OrientationPOWER1.85×
Convenience OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sprout Social audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.00×
DIY MentalityTHRILL1.09×
TraditionCONSERVATISM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sprout Social's target market in United States?

Sprout Social's target market in United States covers an estimated 561,077 people, concentrated in California and Texas.

02

What is the gender split and age of Sprout Social customers?

48.9% of the Sprout Social audience are female, 51.1% are male, with an average age of 40.4 years.

03

Which brands do Sprout Social fans like most?

Sprout Social fans show strongest brand affinity for Google Trends (75.53×), Sacha Baron Cohen (45.05×), and RIDGID Tools (127.96×) over the country average.

04

Where do Sprout Social fans live in United States?

Sprout Social fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sprout Social fans also like?

Beyond Sprout Social itself, the audience over-indexes on Sacha Baron Cohen (45.05×), RIDGID Tools (127.96×), qantas airways (85.56×), and Constant Contact (42.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Sprout Social audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprout Social. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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