Buffer (application) Audience in United States

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Buffer (application) has an estimated audience of 524,243 people in United States. 54.9% are female, 45.1% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: File sharing, Software as a service, Wix.com, South by Southwest, Peter Thiel.

The average Buffer (application) fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include File sharing, Software as a service, Wix.com, with strongest over-indexing on File sharing (109.09× the country average). Demographically, the Buffer (application) audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Buffer (application) fans

Demographic split for Buffer (application) audience in United States
MetricValue
Female54.9%
Male45.1%
Average age36.4
Estimated audience size524,243

Audience persona

The typical Buffer (application) fan in United States is balanced, around 36.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for File sharing.

Top regions in United States

Top regions ranked by reach for Buffer (application) in United States
RegionReachAffinity
California76,9811.34×
Texas52,2211.16×
Florida42,9041.21×
New York35,7231.22×
Georgia18,7951.16×
Illinois17,9921.03×
Pennsylvania16,9670.96×
North Carolina16,9401.07×
Virginia13,9821.09×
New Jersey13,8781.04×
Ohio13,7370.85×
Michigan12,3470.9×
Washington11,9691.14×
Tennessee11,8351.13×
Massachusetts11,7361.14×
Arizona11,0641.03×
Maryland9,6171.07×
Colorado9,2081.11×
Indiana8,6550.9×
South Carolina8,1591.03×
Missouri7,6990.91×
Alabama7,4701.02×
Wisconsin7,2100.91×
Oregon6,8701.14×
Minnesota6,5840.88×
Kentucky6,3690.97×
Louisiana6,1780.91×
Nevada5,7861.14×
Connecticut5,5001.05×
Oklahoma5,3560.92×
Utah4,9811.06×
Kansas4,2401.03×
Arkansas3,9750.92×
Mississippi3,9180.91×
Iowa3,5810.83×
Nebraska2,5970.99×
Idaho2,5550.97×
Washington, District of Columbia2,5541.62×
New Hampshire2,3181.12×
Hawaii2,1730.96×
New Mexico2,1080.8×
Maine1,8160.97×
West Virginia1,7380.71×
Rhode Island1,6931.01×
Montana1,3970.96×
Delaware1,2270.85×
South Dakota8970.74×
North Dakota8860.82×
Vermont8540.93×
Alaska6840.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buffer (application) audience
BrandAffinityCategory
File sharing109.09×Internet & Social Media
Software as a service39.84×Technology & Electronics
Wix.com37.42×Technology & Electronics
South by Southwest22.87×Business & Career
Peter Thiel19×Business & Career
Canva14.41×Technology & Electronics
HubSpot19.82×Internet & Social Media
Bachelor of Business Administration47.06×Business & Career
Trello25.29×Internet & Social Media
Constant Contact22.92×Technology & Electronics
Sprout Social42.37×Technology & Electronics
Cloud computing5.24×Technology & Electronics
DocuSign11.55×Technology & Electronics
Dropbox (service)10.6×Technology & Electronics
WordPress15.91×Technology & Electronics
High-net-worth individual9.21×Business & Career
Kia Sportage18.7×Cars & Mobility
MailChimp12.84×Internet & Social Media
Evernote28.34×Internet & Social Media
Sushi King41.64×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buffer (application) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.54
Luxury OrientationPREMIUM2.65
Early Adopter MentalityPOWER2.12
Family OrientationCONSERVATISM1.76
Design AffinityPREMIUM1.65
Career OrientationPOWER1.63

Worldwide distribution

Worldwide audience distribution share by country for Buffer (application)
CountryShare
United States25.0%
Japan7.5%
United Kingdom6.7%

See Buffer (application) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Buffer (application) have in United States?

Buffer (application) has an estimated audience of 524,243 people in United States, concentrated in California and Texas.

What is the gender split and age of Buffer (application) fans?

54.9% of Buffer (application) fans are female, 45.1% are male, with an average age of 36.4 years.

Which brands do Buffer (application) fans like most?

Buffer (application) fans show strongest brand affinity for File sharing (109.09×), Software as a service (39.84×), and Wix.com (37.42×) over the country average.

Where do Buffer (application) fans live in United States?

Buffer (application) fans in United States are most concentrated in California (reach 76,981), Texas (reach 52,221), and Florida (reach 42,904). These three regions account for the largest share of the active audience.

What other brands do Buffer (application) fans also like?

Beyond Buffer (application) itself, the audience over-indexes on Software as a service (39.84×), Wix.com (37.42×), South by Southwest (22.87×), and Peter Thiel (19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buffer (application). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.