Adobe Audience in United States

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Adobe has an estimated audience of 6,863,427 people in United States. 43.9% are female, 56.1% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Google Photos, Envato, Oracle Corporation, Canva, LastPass.

The average Adobe fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Photos, Envato, Oracle Corporation, with strongest over-indexing on Google Photos (14.92× the country average). Demographically, the Adobe audience skews more male with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Adobe fans

Demographic split for Adobe audience in United States
MetricValue
Female43.9%
Male56.1%
Average age36.1
Estimated audience size6,863,427

Audience persona

The typical Adobe fan in United States is more male, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Photos.

Top regions in United States

Top regions ranked by reach for Adobe in United States
RegionReachAffinity
California974,4441.29×
Texas674,0891.14×
Florida528,2671.14×
New York431,2371.12×
Georgia252,7431.2×
Illinois227,8331×
North Carolina208,5411.01×
Pennsylvania197,1840.85×
Virginia186,3591.11×
New Jersey171,7730.98×
Washington170,7611.24×
Ohio170,1200.8×
Michigan169,3530.94×
Arizona159,5651.14×
Colorado134,8921.25×
Massachusetts133,6030.99×
Tennessee128,3030.93×
Maryland127,6121.08×
Indiana107,4730.86×
Missouri103,3060.93×
Utah103,1751.68×
Oregon99,5981.27×
South Carolina95,8970.93×
Alabama94,7360.99×
Minnesota91,7890.93×
Wisconsin89,1970.86×
Louisiana82,2000.93×
Oklahoma76,3671×
Nevada69,2931.04×
Kentucky68,8280.8×
Connecticut64,1390.93×
Kansas52,3450.97×
Arkansas49,5300.88×
Iowa44,6870.79×
Mississippi43,3800.77×
Idaho38,6601.12×
New Mexico35,5251.03×
Hawaii33,6511.14×
Washington, District of Columbia30,3681.47×
Nebraska29,1770.85×
New Hampshire24,5300.91×
West Virginia21,1880.66×
Maine20,7280.84×
Montana19,9531.05×
Rhode Island18,1020.83×
Alaska17,1511.17×
Delaware13,4220.71×
South Dakota12,6810.8×
North Dakota11,8450.84×
Vermont11,1480.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adobe audience
BrandAffinityCategory
Google Photos14.92×Technology & Electronics
Envato33.75×Internet & Social Media
Oracle Corporation21.26×Technology & Electronics
Canva9.93×Technology & Electronics
LastPass22.81×Technology & Electronics
CapCut9.76×Technology & Electronics
ICloud7.57×Technology & Electronics
HubSpot10.65×Internet & Social Media
SAP Solution Manager35.23×
Enterprise resource planning19.63×Business & Career
IBM Information Management System35.6×Technology & Electronics
Microsoft Azure16.38×Technology & Electronics
Intel8.92×Technology & Electronics
Automattic26.53×Internet & Social Media
Shutterstock13.73×Internet & Social Media
Microsoft3.78×Technology & Electronics
General Electric13.14×Home & Garden
Squarespace7.24×Technology & Electronics
Employee engagement13.72×Business & Career
Cloud storage5.88×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adobe audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.76
Early Adopter MentalityPOWER1.59
SustainabilityBALANCE1.57
Urban LifestyleOPEN1.47
DIY MentalityTHRILL1.46
Need for SecurityCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Adobe
CountryShare
United States25.8%
Japan15.3%
Brazil6.8%

See Adobe audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Adobe have in United States?

Adobe has an estimated audience of 6,863,427 people in United States, concentrated in California and Texas.

What is the gender split and age of Adobe fans?

43.9% of Adobe fans are female, 56.1% are male, with an average age of 36.1 years.

Which brands do Adobe fans like most?

Adobe fans show strongest brand affinity for Google Photos (14.92×), Envato (33.75×), and Oracle Corporation (21.26×) over the country average.

Where do Adobe fans live in United States?

Adobe fans in United States are most concentrated in California (reach 974,444), Texas (reach 674,089), and Florida (reach 528,267). These three regions account for the largest share of the active audience.

What other brands do Adobe fans also like?

Beyond Adobe itself, the audience over-indexes on Envato (33.75×), Oracle Corporation (21.26×), Canva (9.93×), and LastPass (22.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adobe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.