Rascasse Audience Intelligence

Adobe Target Market in United States

A data profile of the people who buy, follow and care about Adobe in United States — modelled from more than twelve digital signal sources. Adobe has an estimated audience of 7,084,538 people in United States.

#516among Brand in United States#229in Technology & Electronics

The average Adobe fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Photos, Envato, Oracle Corporation, with strongest over-indexing on Google Photos (14.92× the country average).

Demographically, the Adobe audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adobe fan in United States is more male, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Google Photos.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adobe profile in United States.

Audience size
7.1M
in United States
Gender
43.9%♀
56.1% male
Age
36.1
average years
Country rank
#4960
Brand in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Adobe

43.9% are female, 56.1% are male, average age 36.1.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Adobe audience in United States
MetricValue
Female43.9%
Male56.1%
Average age36.1
Estimated audience size7,084,538
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Adobe audience in United States
Age bracketShare%
16-1932%
20-2918%
30-3916%
40-4918%
50+17%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Adobe audience comes from United States.

Worldwide audience distribution share by country for Adobe
CountryShare
United States25.9%
Japan15.1%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adobe audience in United States is strongest.

Fig. 05

Top regions by affinity

Adobe customers by region in United States
#RegionReachAffinity×
01Utah~100K1.74×
02Washington, District of Columbia~30K1.40×
03Alaska~20K1.27×
04California~900K1.23×
05Colorado~100K1.21×
06Oregon~90K1.20×
07Washington~200K1.17×
08Idaho~40K1.17×
09Georgia~200K1.15×
10Hawaii~30K1.15×
11Arizona~200K1.12×
12Montana~20K1.12×
13Texas~700K1.11×
14Florida~500K1.10×
15Maryland~100K1.09×
16Virginia~200K1.07×
17New Mexico~40K1.06×
18New York~400K1.05×
19Nevada~70K1.04×
20Oklahoma~80K1.01×
21Kansas~50K1.01×
22Alabama~100K1.00×
23North Carolina~200K0.99×
24Louisiana~90K0.98×
25New Jersey~200K0.96×
26Massachusetts~100K0.96×
27Illinois~200K0.95×
28Vermont~10K0.94×
29New Hampshire~30K0.93×
30Tennessee~100K0.92×
31Connecticut~60K0.92×
32Michigan~200K0.91×
33Missouri~100K0.91×
34South Carolina~90K0.91×
35Minnesota~90K0.91×
36Arkansas~50K0.91×
37North Dakota~10K0.90×
38Maine~20K0.88×
39Nebraska~30K0.87×
40South Dakota~10K0.87×
41Rhode Island~20K0.85×
42Pennsylvania~200K0.84×
43Wisconsin~90K0.84×
44Indiana~100K0.83×
45Kentucky~70K0.82×
46Mississippi~50K0.81×
47Ohio~200K0.80×
48Iowa~50K0.80×
49Delaware~10K0.74×
50West Virginia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Adobe, United States
0.71×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adobe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adobe audience
#·InterestCategoryAffinity×
01IBM Information Management SystemTechnology & Electronics35.60×
02SAP Solution ManagerTopic35.23×
03EnvatoInternet & Social Media33.75×
04AutomatticInternet & Social Media26.53×
05LastPassTechnology & Electronics22.81×
06Oracle CorporationTechnology & Electronics21.26×
07Enterprise resource planningBusiness & Career19.63×
08Salesforce.comTechnology & Electronics18.02×
09Microsoft AzureTechnology & Electronics16.38×
10Google PhotosTechnology & Electronics14.92×
11ShutterstockInternet & Social Media13.73×
12Employee engagementBusiness & Career13.72×
13General ElectricHome & Garden13.14×
14HubSpotInternet & Social Media10.65×
15CanvaTechnology & Electronics9.93×
16CapCutTechnology & Electronics9.76×
17IntelTechnology & Electronics8.92×
18ICloudTechnology & Electronics7.57×
19SquarespaceTechnology & Electronics7.24×
20MicrosoftTechnology & Electronics3.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adobe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adobe audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.70×
Need for SecurityCONSERVATISM1.50×
Early Adopter MentalityPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adobe audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.99×
Design AffinityPREMIUM0.99×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Adobe's target market in United States?

Adobe's target market in United States covers an estimated 7,084,538 people, concentrated in California and Texas.

02

What is the gender split and age of Adobe customers?

43.9% of the Adobe audience are female, 56.1% are male, with an average age of 36.1 years.

03

Which brands do Adobe fans like most?

Adobe fans show strongest brand affinity for Google Photos (14.92×), Envato (33.75×), and Oracle Corporation (21.26×) over the country average.

04

Where do Adobe fans live in United States?

Adobe fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Adobe fans also like?

Beyond Adobe itself, the audience over-indexes on Envato (33.75×), Oracle Corporation (21.26×), Salesforce.com (18.02×), and Canva (9.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Adobe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adobe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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