Rascasse Audience Intelligence

CapCut Target Market in United States

A data profile of the people who buy, follow and care about CapCut in United States — modelled from more than twelve digital signal sources. CapCut has an estimated audience of 9,319,073 people in United States.

#4among Software in United States#396among Brand in United States#176in Technology & Electronics

The average CapCut fan in United States is 31.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CapCut profile in United States.

Audience size
9.3M
in United States
Gender
45.3%♀
54.7% male
Age
31.2
average years
Country rank
#3845
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CapCut

45.3% are female, 54.7% are male, average age 31.2.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for CapCut audience in United States
MetricValue
Female45.3%
Male54.7%
Average age31.2
Estimated audience size9,319,073
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the CapCut audience in United States
Age bracketShare%
16-1944%
20-2920%
30-3915%
40-4912%
50+9%
Fig. 04

Worldwide distribution

9.7%

of the worldwide CapCut audience comes from United States.

Worldwide audience distribution share by country for CapCut
CountryShare
India15.1%
United States9.7%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CapCut audience in United States is strongest.

Fig. 05

Top regions by affinity

CapCut customers by region in United States
#RegionReachAffinity×
01Kansas~90K1.34×
02Georgia~400K1.30×
03California~1M1.25×
04New Jersey~300K1.23×
05Texas~900K1.19×
06Utah~90K1.18×
07Arkansas~90K1.16×
08North Dakota~20K1.16×
09Florida~700K1.14×
10Virginia~200K1.13×
11North Carolina~300K1.11×
12New York~500K1.10×
13Hawaii~40K1.10×
14Washington~200K1.09×
15Nevada~90K1.08×
16Kentucky~100K1.07×
17Oklahoma~100K1.06×
18Oregon~100K1.05×
19Missouri~100K1.04×
20Maryland~200K1.03×
21Idaho~50K1.03×
22Connecticut~90K1.02×
23Alabama~100K1.01×
24Michigan~200K1.00×
25Louisiana~100K1.00×
26Massachusetts~200K0.99×
27Ohio~300K0.97×
28Rhode Island~30K0.97×
29Pennsylvania~300K0.96×
30Iowa~70K0.96×
31Arizona~200K0.95×
32Indiana~200K0.95×
33South Carolina~100K0.95×
34Tennessee~200K0.94×
35Mississippi~70K0.94×
36Wisconsin~100K0.92×
37Illinois~300K0.91×
38Colorado~100K0.91×
39Washington, District of Columbia~20K0.91×
40Minnesota~100K0.90×
41Nebraska~40K0.89×
42South Dakota~20K0.87×
43Maine~30K0.86×
44Delaware~20K0.86×
45Alaska~20K0.84×
46New Mexico~40K0.83×
47New Hampshire~30K0.82×
48Vermont~10K0.81×
49Montana~20K0.78×
50West Virginia~30K0.77×
Fig. 06

Affinity by region

Affinity by region — CapCut, United States
0.77×1.00×1.34×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for CapCut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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