Rascasse Audience Intelligence

Enterprise resource planning Audience in United States

A data profile of the people who buy, follow and care about Enterprise resource planning in United States — modelled from more than twelve digital signal sources. Enterprise resource planning has an estimated audience of 1,257,692 people in United States.

#7901among Topic in United States#1373in Business & Career

The average Enterprise resource planning fan in United States is 45.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Indeed.com, PHP, Oracle Corporation, with strongest over-indexing on Indeed.com (4.94× the country average).

Demographically, the Enterprise resource planning audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Enterprise resource planning fan in United States is more male, around 45.1 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Enterprise resource planning profile in United States.

Audience size
1.3M
in United States
Gender
44.9%♀
55.1% male
Age
45.1
average years
Country rank
#20176
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Enterprise resource planning fans

44.9% are female, 55.1% are male, average age 45.1.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Enterprise resource planning audience in United States
MetricValue
Female44.9%
Male55.1%
Average age45.1
Estimated audience size1,257,692
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Enterprise resource planning audience in United States
Age bracketShare%
16-199%
20-2913%
30-3919%
40-4924%
50+34%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Enterprise resource planning audience comes from United States.

Worldwide audience distribution share by country for Enterprise resource planning
CountryShare
China16.1%
United States10.3%
Brazil8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Enterprise resource planning audience in United States is strongest.

Fig. 05

Top regions by affinity

Enterprise resource planning fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.89×
02Washington~40K1.63×
03Virginia~40K1.45×
04Massachusetts~40K1.45×
05Illinois~60K1.43×
06California~200K1.34×
07New York~90K1.29×
08Colorado~30K1.29×
09Oregon~20K1.25×
10Utah~10K1.22×
11Minnesota~20K1.19×
12Rhode Island~5K1.19×
13Maryland~30K1.17×
14New Hampshire~6K1.14×
15Wisconsin~20K1.12×
16New Jersey~30K1.07×
17Kansas~10K1.07×
18Vermont~2K1.07×
19Georgia~40K1.05×
20Connecticut~10K1.03×
21Texas~100K1.02×
22Pennsylvania~40K1.02×
23North Carolina~40K1.01×
24Missouri~20K0.99×
25Michigan~30K0.96×
26Maine~4K0.96×
27Florida~80K0.94×
28Ohio~40K0.94×
29Indiana~20K0.91×
30Idaho~6K0.91×
31Tennessee~20K0.90×
32Iowa~9K0.89×
33Hawaii~5K0.89×
34Arizona~20K0.88×
35Nebraska~5K0.86×
36Alaska~2K0.84×
37Montana~3K0.82×
38Delaware~3K0.82×
39North Dakota~2K0.82×
40Nevada~10K0.81×
41Kentucky~10K0.80×
42South Dakota~2K0.80×
43South Carolina~10K0.79×
44Arkansas~8K0.79×
45Oklahoma~10K0.78×
46Alabama~10K0.77×
47Louisiana~10K0.73×
48New Mexico~4K0.69×
49West Virginia~4K0.69×
50Mississippi~6K0.62×
Fig. 06

Affinity by region

Affinity by region — Enterprise resource planning, United States
0.62×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Enterprise resource planning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Enterprise resource planning audience
#·InterestCategoryAffinity×
01IBM Information Management SystemTechnology & Electronics29.85×
02SAP Solution ManagerTopic29.52×
03Data visualizationTechnology & Electronics21.59×
04Oracle CorporationTechnology & Electronics19.31×
05LastPassTechnology & Electronics16.84×
06Ruby (programming language)Technology & Electronics16.45×
07Salesforce.comTechnology & Electronics14.97×
08SQLTechnology & Electronics13.87×
09Amazon Web ServicesTechnology & Electronics11.71×
10HubSpotInternet & Social Media11.44×
11AngularJSTechnology & Electronics10.84×
12MySQLTechnology & Electronics8.45×
13PHPTechnology & Electronics8.22×
14AdobeTechnology & Electronics7.60×
15C (programming language)Technology & Electronics6.43×
16Groovy (programming language)Technology & Electronics5.71×
17Indeed.comBusiness & Career4.94×
18Programming languageTechnology & Electronics3.70×
19GeminiTechnology & Electronics3.16×
20BusinessBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Enterprise resource planning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Enterprise resource planning audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.70×
Early Adopter MentalityPOWER1.70×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Enterprise resource planning audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
CreativityOPEN0.97×
TraditionCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Enterprise resource planning have in United States?

Enterprise resource planning has an estimated audience of 1,257,692 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Enterprise resource planning fans?

44.9% of Enterprise resource planning fans are female, 55.1% are male, with an average age of 45.1 years.

03

Which brands do Enterprise resource planning fans like most?

Enterprise resource planning fans show strongest brand affinity for Indeed.com (4.94×), PHP (8.22×), and Oracle Corporation (19.31×) over the country average.

04

Where do Enterprise resource planning fans live in United States?

Enterprise resource planning fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Enterprise resource planning fans also like?

Beyond Enterprise resource planning itself, the audience over-indexes on PHP (8.22×), Oracle Corporation (19.31×), Salesforce.com (14.97×), and Data visualization (21.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Enterprise resource planning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Enterprise resource planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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