Enterprise resource planning Audience in United States

Enterprise resource planning logo

Enterprise resource planning has an estimated audience of 1,257,692 people in United States. 44.9% are female, 55.1% are male, average age 45.1. Top regions: California, Texas, New York. Top brand affinities: Indeed.com, PHP, Oracle Corporation, Data visualization, Ruby (programming language).

The average Enterprise resource planning fan in United States is 45.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indeed.com, PHP, Oracle Corporation, with strongest over-indexing on Indeed.com (4.94× the country average). Demographically, the Enterprise resource planning audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Enterprise resource planning fans

Demographic split for Enterprise resource planning audience in United States
MetricValue
Female44.9%
Male55.1%
Average age45.1
Estimated audience size1,257,692

Audience persona

The typical Enterprise resource planning fan in United States is more male, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Enterprise resource planning in United States
RegionReachAffinity
California185,3771.34×
Texas115,1431.06×
New York96,4191.37×
Florida78,4550.92×
Illinois64,5341.54×
Washington46,9221.86×
Pennsylvania45,3741.07×
Virginia45,3261.48×
Georgia41,3631.07×
North Carolina40,8551.08×
Massachusetts37,1041.5×
Ohio37,0780.96×
New Jersey35,1861.1×
Michigan32,1170.98×
Colorado27,5001.39×
Maryland24,7881.15×
Arizona22,7300.89×
Tennessee22,1730.88×
Minnesota22,0461.22×
Wisconsin21,4561.13×
Indiana21,0590.92×
Missouri20,7731.02×
Oregon18,0021.25×
South Carolina14,3560.76×
Utah13,4541.19×
Alabama13,3160.76×
Connecticut12,5140.99×
Kentucky12,0660.77×
Kansas11,4101.15×
Louisiana10,9260.67×
Oklahoma10,5130.75×
Nevada9,4670.78×
Iowa8,9200.86×
Arkansas7,9040.76×
Washington, District of Columbia7,7022.04×
New Hampshire5,5761.13×
Idaho5,4830.87×
Mississippi5,4540.53×
Nebraska5,3580.85×
Rhode Island4,1081.03×
Maine4,0390.9×
Hawaii3,9840.74×
New Mexico3,6140.57×
West Virginia3,1660.54×
Delaware2,5460.73×
Montana2,5090.72×
Vermont2,2791.03×
South Dakota1,9930.69×
Alaska1,9520.73×
North Dakota1,8820.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Enterprise resource planning audience
BrandAffinityCategory
Indeed.com4.94×Business & Career
PHP8.22×Technology & Electronics
Oracle Corporation19.31×Technology & Electronics
Data visualization21.59×Technology & Electronics
Ruby (programming language)16.45×Technology & Electronics
SQL13.87×Technology & Electronics
HubSpot11.44×Internet & Social Media
LastPass16.84×Technology & Electronics
Amazon Web Services11.71×Technology & Electronics
MySQL8.45×Technology & Electronics
Adobe7.6×Technology & Electronics
Business1.66×Business & Career
SAP Solution Manager29.52×
AngularJS10.84×Technology & Electronics
IBM Information Management System29.85×Technology & Electronics
C (programming language)6.43×Technology & Electronics
Programming language3.7×Technology & Electronics
Microsoft Azure12.98×Technology & Electronics
NetSuite14.53×Technology & Electronics
Gemini3.16×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Enterprise resource planning audience
TraitClusterScore
Need for SecurityCONSERVATISM3.97
Career OrientationPOWER2.34
Early Adopter MentalityPOWER2.07
LGBTQ+ IdentityOPEN1.86
SustainabilityBALANCE1.59
SpiritualityBALANCE1.59

Worldwide distribution

Worldwide audience distribution share by country for Enterprise resource planning
CountryShare
China16.2%
United States10.3%
Brazil9.0%

See Enterprise resource planning audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Enterprise resource planning have in United States?

Enterprise resource planning has an estimated audience of 1,257,692 people in United States, concentrated in California and Texas.

What is the gender split and age of Enterprise resource planning fans?

44.9% of Enterprise resource planning fans are female, 55.1% are male, with an average age of 45.1 years.

Which brands do Enterprise resource planning fans like most?

Enterprise resource planning fans show strongest brand affinity for Indeed.com (4.94×), PHP (8.22×), and Oracle Corporation (19.31×) over the country average.

Where do Enterprise resource planning fans live in United States?

Enterprise resource planning fans in United States are most concentrated in California (reach 185,377), Texas (reach 115,143), and New York (reach 96,419). These three regions account for the largest share of the active audience.

What other brands do Enterprise resource planning fans also like?

Beyond Enterprise resource planning itself, the audience over-indexes on PHP (8.22×), Oracle Corporation (19.31×), Data visualization (21.59×), and Ruby (programming language) (16.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Enterprise resource planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.