Rascasse Audience Intelligence

Enterprise resource planning Audience in Germany

A data profile of the people who buy, follow and care about Enterprise resource planning in Germany — modelled from more than twelve digital signal sources. Enterprise resource planning has an estimated audience of 460,218 people in Germany.

#4879among Topic in Germany#914in Business & Career

The average Enterprise resource planning fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SQL, Data visualization, HTML, with strongest over-indexing on SQL (15.85× the country average).

Demographically, the Enterprise resource planning audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Enterprise resource planning fan in Germany is more male, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for SQL.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Enterprise resource planning profile in Germany.

Audience size
460K
in Germany
Gender
39.6%♀
60.4% male
Age
41.7
average years
Country rank
#12552
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Enterprise resource planning fans

39.6% are female, 60.4% are male, average age 41.7.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Enterprise resource planning audience in Germany
MetricValue
Female39.6%
Male60.4%
Average age41.7
Estimated audience size460,218
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Enterprise resource planning audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3923%
40-4924%
50+23%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Enterprise resource planning audience comes from Germany.

Worldwide audience distribution share by country for Enterprise resource planning
CountryShare
China16.1%
United States10.3%
Brazil8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Enterprise resource planning audience in Germany is strongest.

Fig. 05

Top regions by affinity

Enterprise resource planning fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.55×
02Berlin~30K1.52×
03Nordrhein-Westfalen~100K1.43×
04Hessen~50K1.31×
05Bayern~90K1.22×
06Baden-Württemberg~80K1.20×
07Bremen~4K1.12×
08Schleswig-Holstein~20K0.92×
09Rheinland-Pfalz~20K0.91×
10Niedersachsen~40K0.86×
11Sachsen~20K0.85×
12Saarland~5K0.85×
13Thüringen~8K0.71×
14Brandenburg~9K0.66×
15Sachsen-Anhalt~7K0.61×
16Mecklenburg-Vorpommern~5K0.57×
Fig. 06

Affinity by region

Affinity by region — Enterprise resource planning, Germany
0.57×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Enterprise resource planning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Enterprise resource planning audience
#·InterestCategoryAffinity×
01Data visualizationTechnology & Electronics23.03×
02Ruby (programming language)Technology & Electronics20.33×
03SQLTechnology & Electronics15.85×
04Data miningTechnology & Electronics14.77×
05Business analyticsTechnology & Electronics12.76×
06Amazon Web ServicesTechnology & Electronics11.09×
07SkillshareKids & Family10.96×
08HTMLTechnology & Electronics10.13×
09Data managementTechnology & Electronics10.12×
10MySQLTechnology & Electronics9.74×
11UdemyBusiness & Career9.58×
12PHPTechnology & Electronics9.05×
13Java (programming language)Technology & Electronics9.03×
14Data analysisTechnology & Electronics8.57×
15Big dataBusiness & Career7.99×
16AdobeTechnology & Electronics7.97×
17Machine learningBusiness & Career6.42×
18GmailInternet & Social Media2.75×
19Indeed.comBusiness & Career2.69×
20Harry PotterMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Enterprise resource planning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Enterprise resource planning audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.18×
Convenience OrientationPREMIUM1.67×
Early Adopter MentalityPOWER1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Enterprise resource planning audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.86×
CreativityOPEN0.89×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Enterprise resource planning have in Germany?

Enterprise resource planning has an estimated audience of 460,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Enterprise resource planning fans?

39.6% of Enterprise resource planning fans are female, 60.4% are male, with an average age of 41.7 years.

03

Which brands do Enterprise resource planning fans like most?

Enterprise resource planning fans show strongest brand affinity for SQL (15.85×), Data visualization (23.03×), and HTML (10.13×) over the country average.

04

Where do Enterprise resource planning fans live in Germany?

Enterprise resource planning fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Enterprise resource planning fans also like?

Beyond Enterprise resource planning itself, the audience over-indexes on Data visualization (23.03×), HTML (10.13×), PHP (9.05×), and Ruby (programming language) (20.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Enterprise resource planning audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Enterprise resource planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →