Enterprise resource planning Audience in Germany
Enterprise resource planning has an estimated audience of 460,218 people in Germany. 39.6% are female, 60.4% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SQL, Data visualization, HTML, PHP, Ruby (programming language).
The average Enterprise resource planning fan in Germany is 41.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SQL, Data visualization, HTML, with strongest over-indexing on SQL (15.85× the country average). Demographically, the Enterprise resource planning audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Enterprise resource planning fans
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 41.7 |
| Estimated audience size | 460,218 |
Audience persona
The typical Enterprise resource planning fan in Germany is more male, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for SQL.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,477 | 1.2× |
| Bayern | 93,129 | 1.26× |
| Baden-Württemberg | 76,851 | 1.22× |
| Hessen | 46,742 | 1.33× |
| Niedersachsen | 38,020 | 0.85× |
| Berlin | 34,591 | 1.68× |
| Rheinland-Pfalz | 20,374 | 0.88× |
| Sachsen | 18,493 | 0.82× |
| Hamburg | 17,632 | 1.7× |
| Schleswig-Holstein | 15,081 | 0.91× |
| Brandenburg | 8,667 | 0.61× |
| Thüringen | 7,679 | 0.65× |
| Sachsen-Anhalt | 6,494 | 0.54× |
| Bremen | 4,351 | 1.11× |
| Saarland | 4,334 | 0.77× |
| Mecklenburg-Vorpommern | 4,097 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SQL | 15.85× | Technology & Electronics |
| Data visualization | 23.03× | Technology & Electronics |
| HTML | 10.13× | Technology & Electronics |
| PHP | 9.05× | Technology & Electronics |
| Ruby (programming language) | 20.33× | Technology & Electronics |
| MySQL | 9.74× | Technology & Electronics |
| Java (programming language) | 9.03× | Technology & Electronics |
| Udemy | 9.58× | Business & Career |
| Amazon Web Services | 11.09× | Technology & Electronics |
| Data management | 10.12× | Technology & Electronics |
| Business analytics | 12.76× | Technology & Electronics |
| Gmail | 2.75× | Internet & Social Media |
| Data analysis | 8.57× | Technology & Electronics |
| Big data | 7.99× | Business & Career |
| Data mining | 14.77× | Technology & Electronics |
| Skillshare | 10.96× | Kids & Family |
| Harry Potter | 1.59× | Movies & TV |
| Machine learning | 6.42× | Business & Career |
| Indeed.com | 2.69× | Business & Career |
| Adobe | 7.97× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.75 |
| Need for Security | CONSERVATISM | 2.38 |
| Early Adopter Mentality | POWER | 2.15 |
| Sustainability | BALANCE | 1.65 |
| Indulgence | JOY | 1.46 |
| Social Media Usage | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.2% |
| United States | 10.3% |
| Brazil | 9.0% |
See Enterprise resource planning audiences in other countries
- Enterprise resource planning — United States
- Enterprise resource planning — United Kingdom
- Enterprise resource planning — France
- Enterprise resource planning — Italy
- Enterprise resource planning — Spain
- Enterprise resource planning — Brazil
- Enterprise resource planning — Japan
- Enterprise resource planning — South Korea
- Enterprise resource planning — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Enterprise resource planning have in Germany?
Enterprise resource planning has an estimated audience of 460,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Enterprise resource planning fans?
39.6% of Enterprise resource planning fans are female, 60.4% are male, with an average age of 41.7 years.
Which brands do Enterprise resource planning fans like most?
Enterprise resource planning fans show strongest brand affinity for SQL (15.85×), Data visualization (23.03×), and HTML (10.13×) over the country average.
Where do Enterprise resource planning fans live in Germany?
Enterprise resource planning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,477), Bayern (reach 93,129), and Baden-Württemberg (reach 76,851). These three regions account for the largest share of the active audience.
What other brands do Enterprise resource planning fans also like?
Beyond Enterprise resource planning itself, the audience over-indexes on Data visualization (23.03×), HTML (10.13×), PHP (9.05×), and Ruby (programming language) (20.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Enterprise resource planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.