HTML Audience in Germany
HTML has an estimated audience of 1,890,243 people in Germany. 51.0% are female, 49.0% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Elīna Garanča, Gil Ofarim, Christmas Gift, Irish Ferries, Xàbia.
The average HTML fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Elīna Garanča, Gil Ofarim, Christmas Gift, with strongest over-indexing on Elīna Garanča (16.89× the country average). Demographically, the HTML audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of HTML fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 36.4 |
| Estimated audience size | 1,890,243 |
Audience persona
The typical HTML fan in Germany is balanced, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for Elīna Garanča.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 455,185 | 1.1× |
| Bayern | 318,719 | 1.05× |
| Baden-Württemberg | 315,553 | 1.22× |
| Hessen | 198,865 | 1.38× |
| Niedersachsen | 177,518 | 0.97× |
| Berlin | 100,700 | 1.19× |
| Rheinland-Pfalz | 95,398 | 1.01× |
| Sachsen | 93,821 | 1.01× |
| Schleswig-Holstein | 64,270 | 0.95× |
| Brandenburg | 49,236 | 0.84× |
| Hamburg | 42,055 | 0.98× |
| Thüringen | 36,755 | 0.76× |
| Sachsen-Anhalt | 36,576 | 0.75× |
| Mecklenburg-Vorpommern | 26,845 | 0.74× |
| Saarland | 20,047 | 0.86× |
| Bremen | 19,075 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elīna Garanča | 16.89× | Music & Radio |
| Gil Ofarim | 2.56× | Music & Radio |
| Christmas Gift | 2.72× | Kids & Family |
| Irish Ferries | 12.64× | Cars & Mobility |
| Xàbia | 18.97× | Travel & Leisure |
| Hamburg-Mitte | 6.98× | Travel & Leisure |
| Headhunters (film) | 3.53× | Movies & TV |
| Icon (magazine) | 1.86× | Arts & Culture |
| Jesse Plemons | 2.25× | Movies & TV |
| Staycation | 2.56× | Home & Garden |
| myDealZ | 1.8× | Shopping |
| Jaguar F-Pace | 3.93× | Cars & Mobility |
| MK | 1.74× | Music & Radio |
| Building insulation | 2.44× | Home & Garden |
| Golem | 1.8× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.66× | Music & Radio |
| Gloria | 2.55× | Music & Radio |
| Hostelworld | 3.24× | Travel & Leisure |
| Jason Clarke (actor) | 2.47× | Movies & TV |
| San Gil | 2.19× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.37 |
| Career Orientation | POWER | 1.31 |
| Social Media Usage | JOY | 1.13 |
| Travelling | THRILL | 1.07 |
| Indulgence | JOY | 1.06 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.5% |
| Japan | 4.9% |
See HTML audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does HTML have in Germany?
HTML has an estimated audience of 1,890,243 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HTML fans?
51.0% of HTML fans are female, 49.0% are male, with an average age of 36.4 years.
Which brands do HTML fans like most?
HTML fans show strongest brand affinity for Elīna Garanča (16.89×), Gil Ofarim (2.56×), and Christmas Gift (2.72×) over the country average.
Where do HTML fans live in Germany?
HTML fans in Germany are most concentrated in Nordrhein-Westfalen (reach 455,185), Bayern (reach 318,719), and Baden-Württemberg (reach 315,553). These three regions account for the largest share of the active audience.
What other brands do HTML fans also like?
Beyond HTML itself, the audience over-indexes on Gil Ofarim (2.56×), Christmas Gift (2.72×), Irish Ferries (12.64×), and Xàbia (18.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HTML. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.