Ruby (programming language) Audience in Germany

Ruby (programming language) logo

Ruby (programming language) has an estimated audience of 438,709 people in Germany. 49.8% are female, 50.2% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GitHub, AngularJS, BMW i8, Ruby on Rails, Payback.

The average Ruby (programming language) fan in Germany is 31.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GitHub, AngularJS, BMW i8, with strongest over-indexing on GitHub (51.29× the country average). Demographically, the Ruby (programming language) audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Ruby (programming language) fans

Demographic split for Ruby (programming language) audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age31.9
Estimated audience size438,709

Audience persona

The typical Ruby (programming language) fan in Germany is balanced, around 31.9 years old, with strong Career Orientation tendencies and a notable affinity for GitHub.

Top regions in Germany

Top regions ranked by reach for Ruby (programming language) in Germany
RegionReachAffinity
Nordrhein-Westfalen105,0831.09×
Bayern80,5091.14×
Baden-Württemberg62,4161.04×
Hessen47,3161.42×
Niedersachsen37,0720.87×
Berlin23,9081.22×
Rheinland-Pfalz22,4561.02×
Sachsen18,4230.86×
Schleswig-Holstein15,1000.96×
Hamburg12,7111.28×
Brandenburg12,2470.9×
Sachsen-Anhalt8,5430.75×
Thüringen8,3420.75×
Mecklenburg-Vorpommern6,0500.72×
Saarland5,5091.02×
Bremen3,5850.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ruby (programming language) audience
BrandAffinityCategory
GitHub51.29×Internet & Social Media
AngularJS44.07×Technology & Electronics
BMW i837.63×Cars & Mobility
Ruby on Rails68.3×Technology & Electronics
Payback10.1×Shopping
N2614.19×Business & Career
Toyota Prius29×Cars & Mobility
5G26.51×Technology & Electronics
Renewable energy5.31×Business & Career
Stack Overflow19×Technology & Electronics
Connected car21.15×Cars & Mobility
Computer security6.21×Business & Career
Data science11.98×Business & Career
Information security8.04×Business & Career
Data visualization19.29×Technology & Electronics
Business analytics16.15×Technology & Electronics
C++7.1×Technology & Electronics
BMW i312.62×Cars & Mobility
Google News4.93×News
Mechatronics14.04×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ruby (programming language) audience
TraitClusterScore
Career OrientationPOWER2.28
Need for SecurityCONSERVATISM2.26
Early Adopter MentalityPOWER1.91
SustainabilityBALANCE1.47
Convenience OrientationPREMIUM1.34
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Ruby (programming language)
CountryShare
United States21.2%
Vietnam5.7%
India5.5%

See Ruby (programming language) audiences in other countries

More Technology & Electronics audiences in Germany

Frequently asked questions

How many fans does Ruby (programming language) have in Germany?

Ruby (programming language) has an estimated audience of 438,709 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Ruby (programming language) fans?

49.8% of Ruby (programming language) fans are female, 50.2% are male, with an average age of 31.9 years.

Which brands do Ruby (programming language) fans like most?

Ruby (programming language) fans show strongest brand affinity for GitHub (51.29×), AngularJS (44.07×), and BMW i8 (37.63×) over the country average.

Where do Ruby (programming language) fans live in Germany?

Ruby (programming language) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,083), Bayern (reach 80,509), and Baden-Württemberg (reach 62,416). These three regions account for the largest share of the active audience.

What other brands do Ruby (programming language) fans also like?

Beyond Ruby (programming language) itself, the audience over-indexes on AngularJS (44.07×), BMW i8 (37.63×), Ruby on Rails (68.3×), and Payback (10.1×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ruby (programming language). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.