Ruby (programming language) Audience in United States

Ruby (programming language) logo

Ruby (programming language) has an estimated audience of 3,118,625 people in United States. 59.1% are female, 40.9% are male, average age 29.2. Top regions: California, Texas, New York. Top brand affinities: Mangaka, Morphine (band), Elsword, Vocal harmony, Minnesota.

The average Ruby (programming language) fan in United States is 29.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mangaka, Morphine (band), Elsword, with strongest over-indexing on Mangaka (27.06× the country average). Demographically, the Ruby (programming language) audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Ruby (programming language) fans

Demographic split for Ruby (programming language) audience in United States
MetricValue
Female59.1%
Male40.9%
Average age29.2
Estimated audience size3,118,625

Audience persona

The typical Ruby (programming language) fan in United States is more female, around 29.2 years old, with strong Need for Security tendencies and a notable affinity for Mangaka.

Top regions in United States

Top regions ranked by reach for Ruby (programming language) in United States
RegionReachAffinity
California486,3341.42×
Texas390,6321.46×
New York332,4901.91×
Florida174,8980.83×
Illinois108,7521.05×
Pennsylvania94,5420.9×
Georgia91,6910.95×
North Carolina86,0260.92×
Ohio81,3560.85×
Washington80,9421.29×
Virginia78,1091.03×
New Jersey70,0480.88×
Michigan69,0180.85×
Arizona66,8291.05×
Oregon66,6011.86×
South Carolina66,0101.41×
Tennessee61,4520.98×
Maryland57,4351.07×
Massachusetts49,0270.8×
Colorado48,5260.99×
Oklahoma48,3001.39×
Indiana45,4470.8×
Alabama44,6911.03×
Utah43,1011.54×
Missouri41,8520.83×
Louisiana40,4431.01×
Minnesota40,3930.9×
Wisconsin39,6280.84×
Kentucky38,2100.98×
Nevada30,3931.01×
Arkansas28,4991.11×
Connecticut26,0060.83×
Iowa25,3410.99×
Mississippi22,7960.89×
Kansas19,7970.81×
West Virginia17,8971.23×
New Mexico16,1271.03×
Idaho13,9520.89×
Maine12,4501.11×
Nebraska11,6050.74×
Montana10,4691.21×
Hawaii10,2860.77×
Washington, District of Columbia8,3150.89×
New Hampshire7,9610.65×
Rhode Island6,5170.66×
Delaware6,1490.71×
Alaska6,0040.9×
South Dakota5,4120.75×
North Dakota4,3510.68×
Vermont3,5060.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ruby (programming language) audience
BrandAffinityCategory
Mangaka27.06×Literature
Morphine (band)24.08×Music & Radio
Elsword27.19×Games
Vocal harmony6.01×Music & Radio
Minnesota2.18×Travel & Leisure
El Paso County, Colorado14.61×Travel & Leisure
Kendra Scott2.66×Fashion & Accessoires
Glenn Danzig11.24×Music & Radio
Nationality1.75×Politics & Society
Wikia2.71×Internet & Social Media
Hoosier Lottery5.92×Games
Jesse Plemons2.62×Movies & TV
James Madison University9.45×Business & Career
Home staging3.65×Home & Garden
Historic site2.84×Arts & Culture
Governor of Michigan4.63×Politics & Society
Noodle (Gorillaz)2.21×Music & Radio
Monogram2.37×Home & Garden
Fairy godmother4.48×Literature
3D printing1.52×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ruby (programming language) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.82
Convenience OrientationPREMIUM1.31
Family OrientationCONSERVATISM1.27
CreativityOPEN1.25
Quality AwarenessPREMIUM1.25
Social Media UsageJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Ruby (programming language)
CountryShare
United States21.2%
Vietnam5.7%
India5.5%

See Ruby (programming language) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Ruby (programming language) have in United States?

Ruby (programming language) has an estimated audience of 3,118,625 people in United States, concentrated in California and Texas.

What is the gender split and age of Ruby (programming language) fans?

59.1% of Ruby (programming language) fans are female, 40.9% are male, with an average age of 29.2 years.

Which brands do Ruby (programming language) fans like most?

Ruby (programming language) fans show strongest brand affinity for Mangaka (27.06×), Morphine (band) (24.08×), and Elsword (27.19×) over the country average.

Where do Ruby (programming language) fans live in United States?

Ruby (programming language) fans in United States are most concentrated in California (reach 486,334), Texas (reach 390,632), and New York (reach 332,490). These three regions account for the largest share of the active audience.

What other brands do Ruby (programming language) fans also like?

Beyond Ruby (programming language) itself, the audience over-indexes on Morphine (band) (24.08×), Elsword (27.19×), Vocal harmony (6.01×), and Minnesota (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ruby (programming language). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.