Rascasse Audience Intelligence

Ruby (programming language) Audience in United States

A data profile of the people who buy, follow and care about Ruby (programming language) in United States — modelled from more than twelve digital signal sources. Ruby (programming language) has an estimated audience of 3,118,625 people in United States.

#5004among Topic in United States#394in Technology & Electronics

The average Ruby (programming language) fan in United States is 29.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Indeed.com, Atlético Nacional, MongoDB, with strongest over-indexing on Indeed.com (7.16× the country average).

Demographically, the Ruby (programming language) audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ruby (programming language) fan in United States is more female, around 29.2 years old, with strong Need for Security tendencies and a notable affinity for Indeed.com.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ruby (programming language) profile in United States.

Audience size
3.1M
in United States
Gender
59.1%♀
40.9% male
Age
29.2
average years
Country rank
#9973
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ruby (programming language) fans

59.1% are female, 40.9% are male, average age 29.2.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Ruby (programming language) audience in United States
MetricValue
Female59.1%
Male40.9%
Average age29.2
Estimated audience size3,118,625
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Ruby (programming language) audience in United States
Age bracketShare%
16-1949%
20-2921%
30-3913%
40-4910%
50+6%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Ruby (programming language) audience comes from United States.

Worldwide audience distribution share by country for Ruby (programming language)
CountryShare
United States21.1%
Vietnam5.7%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ruby (programming language) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ruby (programming language) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~80K2.22×
02New York~300K1.79×
03California~500K1.50×
04Utah~40K1.44×
05Washington~90K1.38×
06South Carolina~60K1.36×
07Texas~400K1.35×
08Oklahoma~50K1.33×
09West Virginia~20K1.33×
10Louisiana~50K1.17×
11Montana~10K1.16×
12Arkansas~30K1.12×
13Tennessee~60K1.03×
14Alabama~40K1.03×
15Nevada~30K1.03×
16New Mexico~20K1.03×
17Maine~10K1.03×
18Maryland~50K1.00×
19Kentucky~40K0.98×
20Illinois~100K0.97×
21Arizona~60K0.97×
22Alaska~6K0.97×
23Virginia~70K0.96×
24Colorado~50K0.96×
25Idaho~10K0.96×
26Georgia~90K0.95×
27North Carolina~90K0.93×
28Mississippi~20K0.90×
29South Dakota~7K0.90×
30Iowa~20K0.89×
31Wisconsin~40K0.88×
32New Jersey~70K0.87×
33Pennsylvania~90K0.85×
34Ohio~80K0.85×
35Minnesota~40K0.83×
36Connecticut~30K0.83×
37Michigan~70K0.82×
38Indiana~50K0.82×
39Missouri~40K0.82×
40Washington, District of Columbia~8K0.82×
41Kansas~20K0.81×
42Florida~200K0.79×
43Nebraska~10K0.79×
44North Dakota~5K0.79×
45Hawaii~10K0.78×
46Delaware~7K0.76×
47Massachusetts~50K0.74×
48Vermont~4K0.73×
49Rhode Island~7K0.71×
50New Hampshire~9K0.70×
Fig. 06

Affinity by region

Affinity by region — Ruby (programming language), United States
0.70×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ruby (programming language) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ruby (programming language) audience
#·InterestCategoryAffinity×
01MongoDBTechnology & Electronics53.06×
02Atlético NacionalSports38.87×
03FujitsuTechnology & Electronics31.38×
04JIRATechnology & Electronics30.25×
05Sebastián RulliMovies & TV23.61×
06Carmen VillalobosMovies & TV23.52×
07Enterprise resource planningBusiness & Career16.45×
08Ricardo ArjonaMusic & Radio15.68×
09CodecademyInternet & Social Media12.09×
10EdXKids & Family12.00×
11John LeguizamoMovies & TV11.06×
12DrywallHome & Garden10.66×
13SkillshareKids & Family9.38×
14DecalKids & Family8.91×
15Cruz AzulSports7.62×
16Indeed.comBusiness & Career7.16×
17Google EarthInternet & Social Media6.76×
18Web serverTechnology & Electronics4.48×
19LinuxTechnology & Electronics4.07×
20Google MapsInternet & Social Media2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ruby (programming language) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ruby (programming language) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.97×
Convenience OrientationPREMIUM1.43×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ruby (programming language) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Luxury OrientationPREMIUM0.85×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ruby (programming language) have in United States?

Ruby (programming language) has an estimated audience of 3,118,625 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ruby (programming language) fans?

59.1% of Ruby (programming language) fans are female, 40.9% are male, with an average age of 29.2 years.

03

Which brands do Ruby (programming language) fans like most?

Ruby (programming language) fans show strongest brand affinity for Indeed.com (7.16×), Atlético Nacional (38.87×), and MongoDB (53.06×) over the country average.

04

Where do Ruby (programming language) fans live in United States?

Ruby (programming language) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ruby (programming language) fans also like?

Beyond Ruby (programming language) itself, the audience over-indexes on Atlético Nacional (38.87×), MongoDB (53.06×), JIRA (30.25×), and Drywall (10.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Ruby (programming language) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ruby (programming language). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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