Decal Audience in United States

Decal logo

Decal has an estimated audience of 4,813,098 people in United States. 48.6% are female, 51.4% are male, average age 41.6. Top regions: California, Texas, Georgia. Top brand affinities: Santander Bank, Club Nacional de Football, Sticker, Bumper sticker, Fox News Channel.

The average Decal fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Santander Bank, Club Nacional de Football, Sticker, with strongest over-indexing on Santander Bank (46.56× the country average). Demographically, the Decal audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Decal fans

Demographic split for Decal audience in United States
MetricValue
Female48.6%
Male51.4%
Average age41.6
Estimated audience size4,813,098

Audience persona

The typical Decal fan in United States is balanced, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Santander Bank.

Top regions in United States

Top regions ranked by reach for Decal in United States
RegionReachAffinity
California848,9871.6×
Texas494,7371.2×
Georgia349,8282.36×
Florida329,8001.01×
New York313,3771.17×
Illinois164,8331.03×
North Carolina157,8701.09×
Pennsylvania142,4980.88×
Ohio127,5680.86×
Virginia123,8211.06×
New Jersey121,2870.99×
Michigan119,0000.95×
Massachusetts104,1821.1×
Washington102,3671.06×
Tennessee95,9700.99×
Arizona95,5940.97×
Indiana86,9370.99×
Maryland86,1791.04×
South Carolina73,5331.02×
Missouri71,4850.92×
Colorado70,0500.92×
Alabama66,6360.99×
Minnesota66,3930.96×
Wisconsin65,8080.91×
Louisiana61,7611×
Kentucky57,9080.96×
Oregon56,5121.02×
Oklahoma52,6680.99×
Nevada44,4180.95×
Arkansas43,7581.1×
Connecticut43,6780.9×
Mississippi41,9931.06×
Utah38,5750.89×
Iowa36,3420.92×
Kansas35,8730.95×
New Mexico25,5241.06×
Hawaii24,9481.21×
West Virginia23,1981.04×
Nebraska22,3980.93×
Idaho19,7380.82×
Maine17,2031×
New Hampshire16,1080.85×
Washington, District of Columbia14,8851.03×
Rhode Island11,9250.78×
Delaware10,4000.78×
North Dakota9,9151×
Montana9,6370.72×
South Dakota7,8330.7×
Alaska7,2830.71×
Vermont6,9350.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Decal audience
BrandAffinityCategory
Santander Bank46.56×Business & Career
Club Nacional de Football35.31×Sports
Sticker5.32×Fashion & Accessoires
Bumper sticker12.38×Fashion & Accessoires
Fox News Channel1.56×Movies & TV
Printing1.78×Technology & Electronics
AutoZone2.08×Cars & Mobility
Rock music1.53×Music & Radio
Ruby (programming language)8.91×Technology & Electronics
Vistaprint6.39×Business & Career
Hobby Lobby1.86×Home & Garden
Gift1.53×Shopping
Plastic2.36×Home & Garden
EBay1.66×Shopping
Pinterest1.53×Internet & Social Media
Eastern Time Zone1.84×Politics & Society
Montevideo13.48×Travel & Leisure
T-shirt1.7×Fashion & Accessoires
Survival skills2.2×Politics & Society
Graphic design1.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Decal audience
TraitClusterScore
Luxury OrientationPREMIUM2.03
PatriotismCONSERVATISM1.9
Risk AppetiteTHRILL1.86
ExtroversionTHRILL1.51
IndividualismJOY1.42
DIY MentalityTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Decal
CountryShare
United States42.3%
Japan6.5%
Germany5.9%

See Decal audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Decal have in United States?

Decal has an estimated audience of 4,813,098 people in United States, concentrated in California and Texas.

What is the gender split and age of Decal fans?

48.6% of Decal fans are female, 51.4% are male, with an average age of 41.6 years.

Which brands do Decal fans like most?

Decal fans show strongest brand affinity for Santander Bank (46.56×), Club Nacional de Football (35.31×), and Sticker (5.32×) over the country average.

Where do Decal fans live in United States?

Decal fans in United States are most concentrated in California (reach 848,987), Texas (reach 494,737), and Georgia (reach 349,828). These three regions account for the largest share of the active audience.

What other brands do Decal fans also like?

Beyond Decal itself, the audience over-indexes on Club Nacional de Football (35.31×), Sticker (5.32×), Bumper sticker (12.38×), and Fox News Channel (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Decal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.