Rascasse Audience Intelligence

Decal Audience in United States

A data profile of the people who buy, follow and care about Decal in United States — modelled from more than twelve digital signal sources. Decal has an estimated audience of 4,813,098 people in United States.

#3876among Topic in United States#186in Kids & Family

The average Decal fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Santander Bank, Club Nacional de Football, Sticker, with strongest over-indexing on Santander Bank (46.56× the country average).

Demographically, the Decal audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Decal fan in United States is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Santander Bank.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Decal profile in United States.

Audience size
4.8M
in United States
Gender
48.6%♀
51.4% male
Age
41.6
average years
Country rank
#6928
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Decal fans

48.6% are female, 51.4% are male, average age 41.6.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Decal audience in United States
MetricValue
Female48.6%
Male51.4%
Average age41.6
Estimated audience size4,813,098
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Decal audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

42.3%

of the worldwide Decal audience comes from United States.

Worldwide audience distribution share by country for Decal
CountryShare
United States42.3%
Japan6.4%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Decal audience in United States is strongest.

Fig. 05

Top regions by affinity

Decal fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K2.33×
02California~800K1.52×
03Hawaii~20K1.20×
04Texas~500K1.16×
05Arkansas~40K1.11×
06Mississippi~40K1.11×
07New Mexico~30K1.09×
08New York~300K1.08×
09West Virginia~20K1.08×
10South Carolina~80K1.06×
11North Carolina~100K1.03×
12Virginia~100K1.03×
13Oklahoma~50K1.03×
14North Dakota~10K1.03×
15Alabama~70K1.02×
16Louisiana~60K1.02×
17Florida~300K1.01×
18Washington~100K1.01×
19Massachusetts~90K1.00×
20Nevada~50K1.00×
21New Jersey~100K0.99×
22Maryland~80K0.99×
23Oregon~50K0.99×
24Maine~20K0.99×
25Illinois~200K0.98×
26Tennessee~90K0.98×
27Washington, District of Columbia~10K0.98×
28Arizona~100K0.97×
29Indiana~80K0.97×
30Kentucky~60K0.97×
31Minnesota~70K0.96×
32Kansas~40K0.95×
33Nebraska~20K0.95×
34Michigan~100K0.92×
35Missouri~70K0.92×
36Iowa~40K0.92×
37Vermont~8K0.92×
38Wisconsin~70K0.91×
39Connecticut~40K0.91×
40Idaho~20K0.90×
41South Dakota~10K0.90×
42Delaware~10K0.89×
43Utah~40K0.88×
44New Hampshire~20K0.88×
45Alaska~9K0.88×
46Colorado~70K0.87×
47Rhode Island~10K0.86×
48Montana~10K0.86×
49Pennsylvania~100K0.85×
50Ohio~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Decal, United States
0.85×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Decal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Decal audience
#·InterestCategoryAffinity×
01Santander BankBusiness & Career46.56×
02Club Nacional de FootballSports35.31×
03MontevideoTravel & Leisure13.48×
04Bumper stickerFashion & Accessoires12.38×
05Ruby (programming language)Technology & Electronics8.91×
06VistaprintBusiness & Career6.39×
07StickerFashion & Accessoires5.32×
08PlasticHome & Garden2.36×
09Survival skillsPolitics & Society2.20×
10AutoZoneCars & Mobility2.08×
11ColorHome & Garden1.90×
12Hobby LobbyHome & Garden1.86×
13Eastern Time ZonePolitics & Society1.84×
14PrintingTechnology & Electronics1.78×
15Graphic designBusiness & Career1.73×
16T-shirtFashion & Accessoires1.70×
17EBayShopping1.66×
18Rock musicMusic & Radio1.53×
19GiftShopping1.53×
20PinterestInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Decal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Decal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
ExtroversionTHRILL1.57×
DIY MentalityTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Decal audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.99×
Healthy LifestyleBALANCE1.05×
Luxury OrientationPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Decal have in United States?

Decal has an estimated audience of 4,813,098 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Decal fans?

48.6% of Decal fans are female, 51.4% are male, with an average age of 41.6 years.

03

Which brands do Decal fans like most?

Decal fans show strongest brand affinity for Santander Bank (46.56×), Club Nacional de Football (35.31×), and Sticker (5.32×) over the country average.

04

Where do Decal fans live in United States?

Decal fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and Georgia (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Decal fans also like?

Beyond Decal itself, the audience over-indexes on Club Nacional de Football (35.31×), Sticker (5.32×), Bumper sticker (12.38×), and Printing (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Decal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Decal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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