Decal Audience in Germany
Decal has an estimated audience of 672,753 people in Germany. 65.8% are female, 34.2% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Decal fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Decal audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity.
Category: Kids & Family · Type: Topic
Demographics of Decal fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 42.0 |
| Estimated audience size | 672,753 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 157,584 | 1.07× |
| Bayern | 119,836 | 1.11× |
| Baden-Württemberg | 105,511 | 1.15× |
| Hessen | 71,531 | 1.4× |
| Niedersachsen | 64,436 | 0.99× |
| Berlin | 49,567 | 1.65× |
| Rheinland-Pfalz | 33,128 | 0.98× |
| Sachsen | 28,948 | 0.88× |
| Schleswig-Holstein | 23,443 | 0.97× |
| Brandenburg | 18,630 | 0.89× |
| Hamburg | 17,563 | 1.16× |
| Thüringen | 12,992 | 0.76× |
| Sachsen-Anhalt | 11,004 | 0.63× |
| Mecklenburg-Vorpommern | 8,001 | 0.62× |
| Saarland | 6,157 | 0.75× |
| Bremen | 5,791 | 1.01× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.62 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Need for Security | CONSERVATISM | 1.24 |
| Mindfulness | BALANCE | 1.2 |
| Indulgence | JOY | 1.2 |
| Community Orientation | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.3% |
| Japan | 6.5% |
| Germany | 5.9% |
See Decal audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Decal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.