Rascasse Audience Intelligence

Eastern Time Zone Audience in United States

A data profile of the people who buy, follow and care about Eastern Time Zone in United States — modelled from more than twelve digital signal sources. Eastern Time Zone has an estimated audience of 58,797,635 people in United States.

#226among Topic in United States#11in Politics & Society

The average Eastern Time Zone fan in United States is 42.4 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include FedEx, NHL, Solar energy, with strongest over-indexing on FedEx (2.03× the country average).

Demographically, the Eastern Time Zone audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eastern Time Zone fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eastern Time Zone profile in United States.

Audience size
58.8M
in United States
Gender
51.5%♀
48.5% male
Age
42.4
average years
Country rank
#306
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eastern Time Zone fans

51.5% are female, 48.5% are male, average age 42.4.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Eastern Time Zone audience in United States
MetricValue
Female51.5%
Male48.5%
Average age42.4
Estimated audience size58,797,635
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Eastern Time Zone audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

97.4%

of the worldwide Eastern Time Zone audience comes from United States.

Worldwide audience distribution share by country for Eastern Time Zone
CountryShare
United States97.4%
France0.5%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eastern Time Zone audience in United States is strongest.

Fig. 05

Top regions by affinity

Eastern Time Zone fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~2.5M2.31×
02Alabama~2M2.14×
03Kentucky~1.5M1.90×
04Indiana~2M1.81×
05Mississippi~800K1.63×
06Michigan~2.5M1.57×
07Louisiana~1M1.28×
08Georgia~2.5M1.26×
09Florida~4.5M1.12×
10Hawaii~300K1.12×
11Arkansas~500K1.10×
12Alaska~100K1.10×
13Ohio~2M1.02×
14Virginia~1.5M1.01×
15Illinois~2M0.98×
16South Dakota~100K0.98×
17Missouri~900K0.96×
18Washington, District of Columbia~200K0.96×
19Iowa~500K0.94×
20Nebraska~300K0.93×
21Maine~200K0.93×
22Delaware~100K0.92×
23Nevada~500K0.90×
24North Dakota~100K0.90×
25Texas~4.5M0.88×
26Washington~1M0.87×
27Kansas~400K0.87×
28Arizona~1M0.86×
29Wisconsin~800K0.86×
30Oklahoma~600K0.86×
31Massachusetts~1M0.85×
32West Virginia~200K0.85×
33New Hampshire~200K0.85×
34North Carolina~1.5M0.84×
35Utah~400K0.84×
36Idaho~200K0.84×
37New Mexico~200K0.83×
38South Carolina~700K0.81×
39Vermont~80K0.81×
40Maryland~800K0.80×
41Minnesota~700K0.80×
42Connecticut~500K0.79×
43Montana~100K0.79×
44Rhode Island~100K0.76×
45New York~2.5M0.75×
46Colorado~700K0.74×
47Pennsylvania~1.5M0.72×
48Oregon~500K0.70×
49California~4.5M0.69×
50New Jersey~1M0.67×
Fig. 06

Affinity by region

Affinity by region — Eastern Time Zone, United States
0.67×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eastern Time Zone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eastern Time Zone audience
#·InterestCategoryAffinity×
01NHLSports2.09×
02Masters TournamentSports2.09×
03Kyle BuschSports2.09×
04Aaron RodgersSports2.09×
05San Francisco 49ersSports2.09×
06Lawn mowerHome & Garden2.09×
07Folk musicMusic & Radio2.07×
08Labor DayPolitics & Society2.07×
09FedExBusiness & Career2.03×
10Solar energyHome & Garden2.01×
11Extreme sportSports1.89×
12Major League SoccerSports1.88×
13Chuck NorrisMovies & TV1.86×
14Vehicle insuranceCars & Mobility1.80×
15Enterprise Rent-A-CarCars & Mobility1.73×
16Mixed martial artsSports1.61×
17PGA TourSports1.55×
18United Parcel ServiceBusiness & Career1.54×
19TicketmasterTravel & Leisure1.54×
20TV game showsMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eastern Time Zone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eastern Time Zone audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
Convenience OrientationPREMIUM1.43×
TraditionCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eastern Time Zone audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Healthy LifestyleBALANCE0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eastern Time Zone have in United States?

Eastern Time Zone has an estimated audience of 58,797,635 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Eastern Time Zone fans?

51.5% of Eastern Time Zone fans are female, 48.5% are male, with an average age of 42.4 years.

03

Which brands do Eastern Time Zone fans like most?

Eastern Time Zone fans show strongest brand affinity for FedEx (2.03×), NHL (2.09×), and Solar energy (2.01×) over the country average.

04

Where do Eastern Time Zone fans live in United States?

Eastern Time Zone fans in United States are most concentrated in Florida (reach ~4.5M), Texas (reach ~4.5M), and California (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Eastern Time Zone fans also like?

Beyond Eastern Time Zone itself, the audience over-indexes on NHL (2.09×), Solar energy (2.01×), Vehicle insurance (1.8×), and Masters Tournament (2.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Eastern Time Zone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eastern Time Zone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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