Eastern Time Zone Audience in United States

Eastern Time Zone logo

Eastern Time Zone has an estimated audience of 58,797,635 people in United States. 51.5% are female, 48.5% are male, average age 42.4. Top regions: Texas, California, Florida. Top brand affinities: Google Maps, Capital One, Singer-songwriter, Indeed.com, MSN.

The average Eastern Time Zone fan in United States is 42.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Maps, Capital One, Singer-songwriter, with strongest over-indexing on Google Maps (2.09× the country average). Demographically, the Eastern Time Zone audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Eastern Time Zone fans

Demographic split for Eastern Time Zone audience in United States
MetricValue
Female51.5%
Male48.5%
Average age42.4
Estimated audience size58,797,635

Audience persona

The typical Eastern Time Zone fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Eastern Time Zone in United States
RegionReachAffinity
Texas4,979,6720.99×
California4,604,6090.71×
Florida4,547,3211.14×
New York2,610,3710.79×
Tennessee2,451,3962.08×
Michigan2,384,4451.55×
Georgia2,268,5171.25×
Illinois2,055,5981.05×
Ohio1,920,2831.06×
Indiana1,836,4381.71×
North Carolina1,589,6620.9×
Virginia1,569,0611.1×
Alabama1,555,8681.89×
Pennsylvania1,469,1550.74×
Kentucky1,292,0811.75×
Arizona1,071,4150.89×
Washington1,069,5070.91×
New Jersey1,067,5400.71×
Massachusetts1,006,1770.87×
Louisiana937,3031.24×
Missouri913,2990.96×
Wisconsin788,8970.89×
Maryland778,2740.77×
Colorado744,3890.8×
South Carolina743,7400.84×
Minnesota718,4020.85×
Mississippi704,9601.46×
Oklahoma574,1530.88×
Arkansas571,0351.18×
Oregon492,6560.73×
Nevada491,8630.86×
Utah476,5920.91×
Connecticut474,1380.8×
Iowa470,0190.97×
Kansas430,0400.93×
Hawaii305,9271.21×
Nebraska291,8510.99×
Idaho250,7990.85×
New Mexico239,0640.81×
West Virginia214,8840.78×
New Hampshire191,3190.83×
Maine186,0540.88×
Washington, District of Columbia182,0991.03×
South Dakota129,6700.95×
Rhode Island129,6510.69×
Delaware126,3140.78×
Alaska122,1100.97×
Montana116,8330.72×
North Dakota101,8030.84×
Vermont74,2700.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eastern Time Zone audience
BrandAffinityCategory
Google Maps2.09×Internet & Social Media
Capital One2.09×Business & Career
Singer-songwriter2.09×Music & Radio
Indeed.com2.09×Business & Career
MSN2×News
Beetlejuice2.09×Movies & TV
Livemusic2.09×Music & Radio
NHL2.09×Sports
NBA Finals1.81×Sports
CarGurus2.09×Cars & Mobility
Google News2.09×News
Staples (Canada)1.81×Business & Career
Enterprise Rent-A-Car2.09×Cars & Mobility
Scooby-Doo1.82×Movies & TV
Diane Keaton2.09×Movies & TV
Chuck Norris2.09×Movies & TV
College basketball1.8×Sports
PGA Tour1.74×Sports
Mixed martial arts1.67×Sports
Aaron Rodgers2.09×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eastern Time Zone audience
TraitClusterScore
PatriotismCONSERVATISM1.44
Risk AppetiteTHRILL1.29
TraditionCONSERVATISM1.21
Family OrientationCONSERVATISM1.18
Need for SecurityCONSERVATISM1.09
ExtroversionTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Eastern Time Zone
CountryShare
United States97.6%
France0.5%
China0.2%

See Eastern Time Zone audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Eastern Time Zone have in United States?

Eastern Time Zone has an estimated audience of 58,797,635 people in United States, concentrated in Texas and California.

What is the gender split and age of Eastern Time Zone fans?

51.5% of Eastern Time Zone fans are female, 48.5% are male, with an average age of 42.4 years.

Which brands do Eastern Time Zone fans like most?

Eastern Time Zone fans show strongest brand affinity for Google Maps (2.09×), Capital One (2.09×), and Singer-songwriter (2.09×) over the country average.

Where do Eastern Time Zone fans live in United States?

Eastern Time Zone fans in United States are most concentrated in Texas (reach 4,979,672), California (reach 4,604,609), and Florida (reach 4,547,321). These three regions account for the largest share of the active audience.

What other brands do Eastern Time Zone fans also like?

Beyond Eastern Time Zone itself, the audience over-indexes on Capital One (2.09×), Singer-songwriter (2.09×), Indeed.com (2.09×), and MSN (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eastern Time Zone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.