Skillshare Audience in United States

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Skillshare has an estimated audience of 3,662,827 people in United States. 64.1% are female, 35.9% are male, average age 28.5. Top regions: California, Texas, Florida. Top brand affinities: EdX, Indeed.com, Coursera, Udemy, Khan Academy.

The average Skillshare fan in United States is 28.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include EdX, Indeed.com, Coursera, with strongest over-indexing on EdX (42.7× the country average). Demographically, the Skillshare audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Website / Newspaper / Magazine

Demographics of Skillshare fans

Demographic split for Skillshare audience in United States
MetricValue
Female64.1%
Male35.9%
Average age28.5
Estimated audience size3,662,827

Audience persona

The typical Skillshare fan in United States is more female, around 28.5 years old, with strong Need for Security tendencies and a notable affinity for EdX.

Top regions in United States

Top regions ranked by reach for Skillshare in United States
RegionReachAffinity
California499,8541.24×
Texas331,7131.05×
Florida259,0891.04×
New York238,8251.17×
Georgia136,5661.21×
North Carolina118,7851.08×
Illinois118,0010.97×
Pennsylvania108,6700.88×
Virginia99,0981.11×
Washington97,8371.33×
New Jersey93,1481×
Ohio91,4160.81×
Michigan85,6510.89×
Arizona83,1441.11×
Tennessee73,3181×
Massachusetts70,6280.98×
Colorado69,7351.21×
Maryland65,8501.05×
Missouri59,0481×
Oregon58,5031.39×
Indiana58,4820.87×
Minnesota50,9720.97×
South Carolina49,2950.89×
Alabama47,3460.93×
Utah45,4661.39×
Oklahoma43,2281.06×
Wisconsin42,9020.78×
Louisiana41,4350.88×
Kentucky38,3590.84×
Connecticut36,4550.99×
Nevada36,0591.02×
Kansas27,9890.97×
Arkansas26,6180.88×
Iowa23,9730.79×
Mississippi22,7850.76×
Idaho22,3861.22×
New Mexico18,4841.01×
Hawaii16,9491.08×
Nebraska15,9370.87×
New Hampshire14,0190.97×
Maine13,5291.03×
Washington, District of Columbia12,9791.18×
West Virginia11,9860.7×
Rhode Island11,4300.98×
Montana10,3101.01×
Alaska9,9011.26×
Delaware7,7410.77×
Vermont7,4121.15×
South Dakota5,8980.7×
North Dakota5,2920.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skillshare audience
BrandAffinityCategory
EdX42.7×Kids & Family
Indeed.com8.32×Business & Career
Coursera29.04×Business & Career
Udemy23.68×Business & Career
Khan Academy15.64×Business & Career
Master class14.92×Business & Career
Codecademy21.67×Internet & Social Media
Richard Ayoade34.12×Movies & TV
Code.org21.29×Business & Career
Moodle23.14×Technology & Electronics
Business1.66×Business & Career
Online shopping1.6×Shopping
School of Rock11.2×Movies & TV
LinkedIn2.24×Internet & Social Media
Education1.81×Business & Career
Meme2.16×Internet & Social Media
Google Docs2.28×Internet & Social Media
Stack Overflow9.59×Technology & Electronics
Gemini3.15×Technology & Electronics
Social media1.65×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skillshare audience
TraitClusterScore
Need for SecurityCONSERVATISM2.23
Early Adopter MentalityPOWER2.18
SustainabilityBALANCE1.85
DIY MentalityTHRILL1.67
Design AffinityPREMIUM1.57
Luxury OrientationPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Skillshare
CountryShare
United States28.1%
Japan7.9%
United Kingdom7.0%

See Skillshare audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Skillshare have in United States?

Skillshare has an estimated audience of 3,662,827 people in United States, concentrated in California and Texas.

What is the gender split and age of Skillshare fans?

64.1% of Skillshare fans are female, 35.9% are male, with an average age of 28.5 years.

Which brands do Skillshare fans like most?

Skillshare fans show strongest brand affinity for EdX (42.7×), Indeed.com (8.32×), and Coursera (29.04×) over the country average.

Where do Skillshare fans live in United States?

Skillshare fans in United States are most concentrated in California (reach 499,854), Texas (reach 331,713), and Florida (reach 259,089). These three regions account for the largest share of the active audience.

What other brands do Skillshare fans also like?

Beyond Skillshare itself, the audience over-indexes on Indeed.com (8.32×), Coursera (29.04×), Udemy (23.68×), and Khan Academy (15.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skillshare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.