Codecademy Audience in United States

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Codecademy has an estimated audience of 3,944,189 people in United States. 65.6% are female, 34.4% are male, average age 27.9. Top regions: California, Texas, New York. Top brand affinities: Coursera, Udemy, EdX, AngularJS, Stack Overflow.

The average Codecademy fan in United States is 27.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Coursera, Udemy, EdX, with strongest over-indexing on Coursera (25.26× the country average). Demographically, the Codecademy audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Codecademy fans

Demographic split for Codecademy audience in United States
MetricValue
Female65.6%
Male34.4%
Average age27.9
Estimated audience size3,944,189

Audience persona

The typical Codecademy fan in United States is more female, around 27.9 years old, with strong Need for Security tendencies and a notable affinity for Coursera.

Top regions in United States

Top regions ranked by reach for Codecademy in United States
RegionReachAffinity
California572,4041.32×
Texas429,0151.27×
New York312,7231.42×
Florida302,3431.13×
Georgia150,0951.24×
Illinois143,4911.09×
Virginia141,9851.48×
North Carolina129,6531.09×
Pennsylvania128,3980.97×
New Jersey122,3791.22×
Washington113,4461.43×
Ohio105,3880.87×
Massachusetts98,5791.27×
Michigan95,9610.93×
Maryland93,9641.39×
Arizona82,3171.02×
Colorado77,5661.25×
Tennessee73,4750.93×
Missouri66,5791.05×
Indiana65,2510.91×
Minnesota57,2781.01×
Utah50,4971.43×
Oregon48,8081.08×
Alabama46,5280.84×
Oklahoma45,1261.03×
South Carolina44,4870.75×
Wisconsin43,8070.74×
Kentucky41,1020.83×
Louisiana39,9790.79×
Connecticut39,4211×
Nevada36,3230.95×
Arkansas30,5360.94×
Kansas30,0930.97×
Iowa25,7670.79×
Mississippi25,7670.79×
Idaho20,2641.02×
Nebraska18,6890.94×
Washington, District of Columbia17,6261.49×
Hawaii16,0200.94×
New Hampshire15,2410.98×
New Mexico14,8460.75×
West Virginia13,0320.71×
Rhode Island11,8740.95×
Maine11,8330.84×
Delaware11,0831.02×
Montana7,8260.72×
Alaska7,1740.85×
North Dakota5,5880.69×
South Dakota5,5590.61×
Vermont5,4610.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Codecademy audience
BrandAffinityCategory
Coursera25.26×Business & Career
Udemy20.2×Business & Career
EdX23.15×Kids & Family
AngularJS23.58×Technology & Electronics
Stack Overflow23.06×Technology & Electronics
Code.org30.14×Business & Career
C Sharp (programming language)24.81×Technology & Electronics
Khan Academy8.94×Business & Career
Skillshare15.96×Kids & Family
Cascading Style Sheets15.96×Internet & Social Media
Indeed.com3.68×Business & Career
Groovy (programming language)9.32×Technology & Electronics
SQL12.07×Technology & Electronics
Gemini4.24×Technology & Electronics
Ruby (programming language)12.09×Technology & Electronics
Java14.01×Technology & Electronics
Programming language4.28×Technology & Electronics
C (programming language)6.92×Technology & Electronics
Euphoria1.67×Movies & TV
OpenAI4.56×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Codecademy audience
TraitClusterScore
Need for SecurityCONSERVATISM5.99
Early Adopter MentalityPOWER2.31
Convenience OrientationPREMIUM2.02
Luxury OrientationPREMIUM1.51
Career OrientationPOWER1.46
LGBTQ+ IdentityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Codecademy
CountryShare
United States30.6%
India7.4%
Japan5.4%

See Codecademy audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Codecademy have in United States?

Codecademy has an estimated audience of 3,944,189 people in United States, concentrated in California and Texas.

What is the gender split and age of Codecademy fans?

65.6% of Codecademy fans are female, 34.4% are male, with an average age of 27.9 years.

Which brands do Codecademy fans like most?

Codecademy fans show strongest brand affinity for Coursera (25.26×), Udemy (20.2×), and EdX (23.15×) over the country average.

Where do Codecademy fans live in United States?

Codecademy fans in United States are most concentrated in California (reach 572,404), Texas (reach 429,015), and New York (reach 312,723). These three regions account for the largest share of the active audience.

What other brands do Codecademy fans also like?

Beyond Codecademy itself, the audience over-indexes on Udemy (20.2×), EdX (23.15×), AngularJS (23.58×), and Stack Overflow (23.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Codecademy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.