Rascasse Audience Intelligence

Coursera Audience in United States

A data profile of the people who buy, follow and care about Coursera in United States — modelled from more than twelve digital signal sources. Coursera has an estimated audience of 4,458,246 people in United States.

#195among Website / Newspaper / Magazine in United States#660in Business & Career

The average Coursera fan in United States is 31.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Udemy, Codecademy, EdX, with strongest over-indexing on Udemy (27.43× the country average).

Demographically, the Coursera audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coursera fan in United States is balanced, around 31.6 years old, with strong Career Orientation tendencies and a notable affinity for Udemy.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coursera profile in United States.

Audience size
4.5M
in United States
Gender
50.5%♀
49.5% male
Age
31.6
average years
Country rank
#7342
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Coursera

50.5% are female, 49.5% are male, average age 31.6.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Coursera audience in United States
MetricValue
Female50.5%
Male49.5%
Average age31.6
Estimated audience size4,458,246
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Coursera audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3917%
40-4913%
50+8%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Coursera audience comes from United States.

Worldwide audience distribution share by country for Coursera
CountryShare
India14.9%
United States13.4%
China11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coursera audience in United States is strongest.

Fig. 05

Top regions by affinity

Coursera fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.80×
02Maryland~100K1.61×
03Virginia~200K1.56×
04New York~400K1.50×
05New Jersey~200K1.47×
06Georgia~200K1.43×
07California~700K1.42×
08Texas~500K1.37×
09Massachusetts~100K1.36×
10Washington~100K1.35×
11Florida~400K1.23×
12Colorado~90K1.23×
13Connecticut~60K1.23×
14Illinois~200K1.21×
15North Carolina~200K1.16×
16Arizona~100K1.04×
17Nevada~50K1.03×
18Arkansas~40K1.02×
19Pennsylvania~200K1.00×
20Oregon~50K1.00×
21Delaware~10K0.99×
22Missouri~70K0.98×
23Michigan~100K0.97×
24Utah~40K0.96×
25Tennessee~90K0.95×
26South Carolina~60K0.92×
27Ohio~100K0.91×
28New Hampshire~20K0.91×
29Oklahoma~50K0.90×
30Rhode Island~10K0.90×
31Minnesota~60K0.89×
32Hawaii~20K0.87×
33Kansas~30K0.86×
34Alabama~50K0.84×
35Indiana~70K0.83×
36Louisiana~50K0.82×
37Idaho~20K0.80×
38Vermont~6K0.80×
39Alaska~8K0.79×
40Maine~10K0.77×
41New Mexico~20K0.76×
42Nebraska~20K0.73×
43Kentucky~40K0.72×
44Mississippi~30K0.71×
45Wisconsin~50K0.68×
46Montana~8K0.66×
47South Dakota~7K0.66×
48Iowa~20K0.65×
49West Virginia~10K0.65×
50North Dakota~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Coursera, United States
0.63×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coursera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coursera audience
#·InterestCategoryAffinity×
01VentaHome & Garden28.39×
02UdemyBusiness & Career27.43×
03EmpresariosPolitics & Society25.69×
04CodecademyInternet & Social Media24.30×
05EdXKids & Family23.09×
06SkillshareKids & Family20.39×
07DembowMusic & Radio15.21×
08Code.orgBusiness & Career12.55×
09Paperless PostShopping11.24×
10Khan AcademyBusiness & Career8.19×
11Master classBusiness & Career4.50×
12Groovy (programming language)Technology & Electronics3.93×
13Indeed.comBusiness & Career3.42×
14Cardi BMusic & Radio3.36×
15Funny VideosInternet & Social Media3.07×
16Bad BunnyMusic & Radio2.85×
17Programming languageTechnology & Electronics2.80×
18GeminiTechnology & Electronics2.71×
19Google MapsInternet & Social Media1.77×
20Google DocsInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coursera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coursera audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.58×
Need for SecurityCONSERVATISM1.35×
Early Adopter MentalityPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coursera audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
DIY MentalityTHRILL0.81×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coursera have in United States?

Coursera has an estimated audience of 4,458,246 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coursera fans?

50.5% of Coursera fans are female, 49.5% are male, with an average age of 31.6 years.

03

Which brands do Coursera fans like most?

Coursera fans show strongest brand affinity for Udemy (27.43×), Codecademy (24.3×), and EdX (23.09×) over the country average.

04

Where do Coursera fans live in United States?

Coursera fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Coursera fans also like?

Beyond Coursera itself, the audience over-indexes on Codecademy (24.3×), EdX (23.09×), Skillshare (20.39×), and Khan Academy (8.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Coursera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coursera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →