Coursera Audience in United States
Coursera has an estimated audience of 4,575,003 people in United States. 50.5% are female, 49.5% are male, average age 31.6. Top regions: California, Texas, New York. Top brand affinities: Udemy, Codecademy, EdX, Skillshare, Khan Academy.
The average Coursera fan in United States is 31.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Udemy, Codecademy, EdX, with strongest over-indexing on Udemy (27.43× the country average). Demographically, the Coursera audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Coursera fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 31.6 |
| Estimated audience size | 4,575,003 |
Audience persona
The typical Coursera fan in United States is balanced, around 31.6 years old, with strong Career Orientation tendencies and a notable affinity for Udemy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 770,999 | 1.53× |
| Texas | 559,605 | 1.42× |
| New York | 408,773 | 1.6× |
| Florida | 388,929 | 1.26× |
| Georgia | 211,010 | 1.5× |
| Illinois | 198,061 | 1.3× |
| Virginia | 178,105 | 1.6× |
| New Jersey | 173,212 | 1.49× |
| North Carolina | 162,927 | 1.18× |
| Pennsylvania | 156,578 | 1.02× |
| Washington | 131,332 | 1.43× |
| Maryland | 130,607 | 1.66× |
| Massachusetts | 129,884 | 1.44× |
| Ohio | 127,800 | 0.91× |
| Michigan | 122,894 | 1.03× |
| Arizona | 97,985 | 1.05× |
| Colorado | 90,948 | 1.26× |
| Tennessee | 87,645 | 0.96× |
| Missouri | 71,752 | 0.97× |
| Indiana | 70,175 | 0.84× |
| South Carolina | 61,224 | 0.89× |
| Minnesota | 59,631 | 0.91× |
| Connecticut | 57,550 | 1.25× |
| Oregon | 54,414 | 1.04× |
| Alabama | 50,953 | 0.8× |
| Louisiana | 46,325 | 0.79× |
| Wisconsin | 46,249 | 0.67× |
| Nevada | 45,179 | 1.02× |
| Oklahoma | 42,988 | 0.85× |
| Utah | 39,902 | 0.97× |
| Kentucky | 39,480 | 0.69× |
| Arkansas | 35,449 | 0.94× |
| Kansas | 29,558 | 0.82× |
| Washington, District of Columbia | 26,147 | 1.9× |
| Iowa | 24,181 | 0.64× |
| Mississippi | 23,942 | 0.64× |
| Idaho | 17,470 | 0.76× |
| Hawaii | 16,688 | 0.85× |
| New Mexico | 16,468 | 0.72× |
| Nebraska | 15,947 | 0.7× |
| New Hampshire | 15,820 | 0.88× |
| Rhode Island | 12,356 | 0.85× |
| West Virginia | 12,198 | 0.57× |
| Maine | 11,899 | 0.73× |
| Delaware | 11,870 | 0.94× |
| Montana | 7,721 | 0.61× |
| Alaska | 6,809 | 0.7× |
| South Dakota | 6,053 | 0.57× |
| Vermont | 6,003 | 0.75× |
| North Dakota | 5,138 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Udemy | 27.43× | Business & Career |
| Codecademy | 24.3× | Internet & Social Media |
| EdX | 23.09× | Kids & Family |
| Skillshare | 20.39× | Kids & Family |
| Khan Academy | 8.19× | Business & Career |
| Indeed.com | 3.42× | Business & Career |
| Euphoria | 1.53× | Movies & TV |
| Empresarios | 25.69× | Politics & Society |
| Dembow | 15.21× | Music & Radio |
| Paperless Post | 11.24× | Shopping |
| Code.org | 12.55× | Business & Career |
| Bad Bunny | 2.85× | Music & Radio |
| Master class | 4.5× | Business & Career |
| Gemini | 2.71× | Technology & Electronics |
| Google Maps | 1.77× | Internet & Social Media |
| Venta | 28.39× | Home & Garden |
| Programming language | 2.8× | Technology & Electronics |
| Cardi B | 3.36× | Music & Radio |
| Google Docs | 1.68× | Internet & Social Media |
| Funny Videos | 3.07× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.99 |
| Early Adopter Mentality | POWER | 1.77 |
| Convenience Orientation | PREMIUM | 1.47 |
| Design Affinity | PREMIUM | 1.39 |
| Urban Lifestyle | OPEN | 1.37 |
| Travelling | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 15.0% |
| United States | 13.8% |
| China | 11.7% |
See Coursera audiences in other countries
More Business & Career audiences in United States
Frequently asked questions
How many fans does Coursera have in United States?
Coursera has an estimated audience of 4,575,003 people in United States, concentrated in California and Texas.
What is the gender split and age of Coursera fans?
50.5% of Coursera fans are female, 49.5% are male, with an average age of 31.6 years.
Which brands do Coursera fans like most?
Coursera fans show strongest brand affinity for Udemy (27.43×), Codecademy (24.3×), and EdX (23.09×) over the country average.
Where do Coursera fans live in United States?
Coursera fans in United States are most concentrated in California (reach 770,999), Texas (reach 559,605), and New York (reach 408,773). These three regions account for the largest share of the active audience.
What other brands do Coursera fans also like?
Beyond Coursera itself, the audience over-indexes on Codecademy (24.3×), EdX (23.09×), Skillshare (20.39×), and Khan Academy (8.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Coursera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.